DripDrop® Hydration Recognized on Bain & Company's 2025 Insurgent Brands List
SAN FRANCISCO, March 11, 2025 /PRNewswire/ -- DripDrop® Hydration, the fast-growing electrolyte drink mix and a leading brand in the hydration space has been named to Bain & Company's 2025 Insurgent Brands list, which recognizes companies redefining growth in the fast-moving consumer goods (FMCG) sector. This year, DripDrop is among 120 brands honored and one of just 43 newcomers to the list.
DripDrop was developed by Dr. Eduardo Dolhun, a Mayo-trained doctor and hydration expert, while on humanitarian aid missions, to provide the fastest hydration possible to those in need. DripDrop's ORS science-based formula activates a hydration shortcut, accelerating fluid and electrolyte absorption to hydrate faster and more effectively than water alone. For over a decade, its proven efficacy has made DripDrop a trusted choice among doctors, firefighters, elite athletes, and the U.S. military. Now, this powerful hydration solution is available to everyone—whether for exercise, heat, performance, travel, sleep, or overall wellness.
"We're honored to be recognized by Bain & Company on their 2025 Insurgent Brands List," said John Shea, CMO at DripDrop. "This recognition is a testament to our commitment to delivering superior hydration for our consumers who understand that proper hydration is essential to perform at their best—both mentally and physically."
Bain & Company defines insurgent brands as those that generate more than $25 million of annual revenue in tracked channels, have grown more than 10 times their category's average growth rate over the past five years, and maintained positive growth over the past two years while remaining independent or having been acquired by a large consumer packaged goods company only within the past two years.
"Bain's insurgent brands list offers valuable insight into where innovative, disruptive growth is taking place within the consumer packaged goods sector," said Charlotte Apps, executive vice president of Bain's Consumer Products practice. "While the broader sector continues to grapple with stagnating volumes, limited pricing power, and consumer headwinds, these insurgent brands are unlocking incremental growth by addressing unmet consumer needs in new, authentic, and often founder-led ways. These brands provide a roadmap for sustainable growth in this evolving marketplace, and they showcase the power of compelling consumer-centric value propositions, strong brand engagement, and superior velocity on the shelf. Looking ahead, we anticipate these insurgents will continue to capture an increasing share of category growth and play a meaningful role in shaping the future of the industry."
For more information about DripDrop, visit www.dripdrop.com.
About DripDropDripDrop is an oral rehydration solution (ORS) invented by Dr. Eduardo Dolhun while on life saving humanitarian aid missions across the globe. It was created for fast hydration in the most challenging circumstances where IVs were not an option. DripDrop is a breakthrough in hydration, designed for both speed and taste to deliver the fastest hydration possible. As a Public Benefit Corporation, DripDrop is committed to defeating dehydration and each purchase generates life-saving donations and hands-on support across the globe. For more information, or to find a store that carries DripDrop, visit www.dripdrop.com.
Media Contactpress@dripdrop.com
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