Shubhranshu Singh joins Effie LIONS Foundation Board to promote marketing opportunities for under-represented communities
Shubhranshu Singh
, Global Chief Marketing Officer for
Tata Motors
Commercial Vehicles, has been appointed to the inaugural board of the
Effie LIONS Foundation
, a new global initiative by
Effie Worldwide
in collaboration with
LIONS
, organizers of the
Cannes Lions International Festival of Creativity
. The objective of the board is to improve opportunities in marketing for underrepresented communities across the globe, where he will help shape global strategies and initiatives aimed at discovering and mentoring emerging talent, with a focus on South Asia. Headquartered in New York, the foundation is a nonprofit venture. Singh will also participate in two working committees within the foundation.
Singh's appointment to the Effie LIONS Foundation board signifies a commitment to fostering the next generation of marketing professionals. Representing the Asia Pacific region, he will play a pivotal role in shaping global strategies.
The Effie LIONS Foundation is a nonprofit venture launched by Effie Worldwide in collaboration with LIONS, the organizers of the Cannes Lions International Festival of Creativity. The foundation is headquartered in New York. It focuses on improving opportunities in marketing for underrepresented communities across the globe.
As a board member, Singh will contribute to shaping initiatives aimed at discovering and mentoring emerging talent, with a focus on South Asia. He will also participate in two working committees within the foundation.
The board is scheduled to convene twice annually. One meeting will take place in January in either New York or London, and the other during the Cannes Lions Festival in June.
Singh currently serves as the Global Chief Marketing Officer for Tata Motors Commercial Vehicles.
Over the past two decades, he has held senior leadership positions at several global brands. These include Royal Enfield, Unilever, Diageo, Visa and Star India.
At Tata Motors, Singh's leadership has been instrumental in redefining the company's brand image both in India and abroad.
Beyond his corporate role, Singh is actively involved with the global marketing community. He has served as a juror and speaker at industry forums. These include the Effies Global and APAC, MMA Global, and the Asia-Pacific 40 Under 40 Awards.
In 2024, he was part of the managing committee at The Advertising Club, Mumbai.
Singh has also played an influential role in the growth of Indian sports leagues. These include the Pro Kabaddi League and Indian Super League. He has also worked closely with the Ministry of Youth Affairs and Sports in an advisory role.
In addition, Singh contributes to the social sector as a member of the advisory board at CEQUIN. CEQUIN is a nonprofit dedicated to empowering marginalized women and promoting gender equity.
The foundation's initiatives include discovering and mentoring emerging talent. The focus is on South Asia.
The Effie LIONS Foundation's efforts to improve opportunities in marketing for underrepresented communities are crucial. Singh's participation will help shape the foundation's strategies and initiatives. The foundation's collaboration with LIONS and Effie Worldwide strengthens its position in the marketing industry. The board's biannual meetings will provide a platform for discussing and implementing strategies.
Singh's role as Global Chief Marketing Officer for Tata Motors Commercial Vehicles provides him with a global perspective. His previous leadership positions at other major brands have equipped him with valuable experience. His work in redefining Tata Motors' brand image demonstrates his marketing expertise.
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