QVC moves to TikTok after mass layoffs; what to know and how to shop
After laying off hundreds of workers, the West Chester-based QVC shopping network has made the pivot to around-the-clock live sales through its TikTok channel.
Here's everything shoppers need to know about QVC's TikTok move.
QVC's leadership announced that it is now hosting on TikTok a 24/7 live shopping stream featuring QVC Group's brands, products, and talent.
"Exciting news! QVC Group is live 24/7 on @tiktok_us, the first all-day shopping experience on TikTok Shop in the U.S.," read QVC's X post. "Connect with celebrities, hosts, and explore top brands anytime you want. Download TikTok and join the fun!"
You can reach QVC's TikTok account here.
You can still browse and shop QVC through its website.
The QVC Group, which runs the QVC and HSN shopping channels, laid off hundreds of employees last month.
The layoffs represent 5% of QVC's staff.
"We made the very difficult decision to eliminate a number of roles. In the U.S., this impacts approximately 900 team members across HSN, QVC US and our Global Shared Services," the company said. "For many of these individuals, today will be their last day with QVC Group."
Some employees will remain with the company for several months to help support its transition of the HSN broadcast hub from its current home in St. Petersburg, Florida, to QVC's headquarters in West Chester, according to The QVC Group.
Damon C. Williams is a Philadelphia-based journalist reporting on trending topics across the Mid-Atlantic Region.
This article originally appeared on Delaware News Journal: PA-based QVC moves to TikTok after laying off hundreds
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