16 Editor-Approved Finds to Buy Ahead of Amazon Prime Day

Elle

03-07-2025

Amazon Prime Day 2025 has officially started, so if you've been looking for an excuse to shop, you've come to the right place. With thousands of deals dropping across every category, the sheer volume of markdowns can feel overwhelming. That's where we come in. ELLE's team of ever-knowledgable editors has been tracking the best markdowns across fashion, beauty, home, and tech to uncover the items actually worth adding to your cart.
Editor-Approved Prime Day Shopping List
Whether you're upgrading your skin care routine, refreshing your summer wardrobe, or even redecorating your home, Prime Day is serving up rare discounts that make now the best time to press 'check out.' Taking place from July 8 to July 11, this year's shopping event is a full 48 hours longer than those of the past. But as we've learned the hard way, discounts come and go quickly, items can sell out in hours, and prices tend to shift without warning—so if something catches your eye, we recommend acting fast.
This year's ELLE-approved haul includes everything from cult-favorite serums for glowy, summer skin to editor-loved accessories that instantly elevate an outfit. We're prioritizing the products we genuinely use and love, plus on-trend tucked away gems we've been eyeing for months.
Below, shop everything I and my fellow ELLE staffers are buying before the sale ends. These are the Prime Day discounts we're actually excited about—and we think you will be too.
'There is quite an impressive roster of summer dresses hidden on Amazon. I'm hoping to score a few new styles and enjoy the fast shipping this Prime Day.'—Alexis Bennett Parker, commerce content lead
'Praised in our PDRN roundup, this vegan serum is my secret weapon for waking up with plump, glowing skin. With niacinamide, adenosine, and holy basil leaf extract, it calms redness, clears breakouts, and evens skin tone practically overnight. If you want smoother skin and the perfect base for makeup, this one's a must-try.'—Laura Tarafa, commerce writer
'Baseball season is officially here, so it's time to break out my Yankees hat. There's a reason this team is the top choice around the world—from models to celebrities and beyond. New York or nowhere!'—Claire Stern Milch, digital director
'All the girls seem to be wearing kitten heel flip flops, so of course, I have to get on board.'—Meg Donohue, associate fashion commerce editor
'I've reached the stage of adulting where I use Amazon Prime Day to stock up on grown-up essentials instead of buying yet another cute workout set I'll never actually wear to the gym (I'm a big tee and shorts kind of girl). At the top of my list is a portable water flosser. I already house a bulkier Waterpik in my bathroom. Still, as someone who travels frequently—and flossing is an absolute must, regardless of the region—I love the ease of having a cordless, rechargeable flosser with precision and brush tips to tackle every crack and crevice.'—Nerisha Penrose, beauty commerce editor
'I've been using this tea tree oil serum for years now, and Prime Day is the perfect excuse to stock up. It keeps my sensitive, acne-prone skin in-check, while providing a gorgeous glow.'—Emma Aerin Becker, associate beauty e-commerce writer
'I've held out for as long as possible, but I think it's time for me to finally give in and buy an Oura ring. I'm not usually competitive, but I even I want to brag about my sleep score!'—Meg Donohue
'As a gardenia enthusiast and someone who adores fresh, floral scents, I find this perfume simply divine. It has a light, fresh aroma that's subtle, yet noticeable enough to earn me compliments all day long. It's become one of my must-have fragrances for summer, and now that it's 15 percent off, I'll definitely be stocking up.'—Laura Tarafa
'I'm honestly not sure how my skin survived without pimple patches. The Mighty Patch from Hero Cosmetics is my favorite for its magic pimple-erasing powers and ultra-invisible appearance—and now they're 20 percent off.'—Emma Aerin Becker
'If you're anything like me and love to drink coffee and laugh as much, you can understand the sheer paranoia of living with stained teeth for eternity. Dramatic? Maybe, but I'll do whatever I can to prevent it. This kit does the job as long as you're consistent. I haven't enjoyed other whitening kits because they make my teeth sensitive and tight, but Luminex's version is comfortable and reliable.'—Nerisha Penrose
'Trust me, this is the SPF you'll want in your beach bag all summer long. This formula is unlike anything I've tried—ultra-hydrating, soothing, and leaves no white cast. No eye-stinging, no greasy residue, just a lightweight liquid that melts in effortlessly. It leaves behind a soft, natural glow and wears beautifully under makeup, doubling as the perfect primer!'—Laura Tarafa
'I present to you my Prime Day purchase of 2024: the Apple Airpods Max. Since then, I have worn these headphones through enough long office days and extra-loud flights to officially deem them a top tech pick.'—Emma Aerin Becker
'I've heard incredible things about the Sulwhasoo Gentle Cleansing Foam. Now that it's 30 percent off, I think it's time to jump on the bandwagon.'—Emma Aerin Becker
'I recently purchased this ceramic curling iron from Kristin Ess, and now i actually enjoy curling my hair. My hair glides through the barrel so smoothly, and the included heat protectant ensures my styled strands are never fried.'—Emma Aerin Becker
'My skin can't survive a sweaty, muggy New York City summer without a hypochlorous acid spray. This one from Tower 28 calms and soothes and has antibacterial properties, everything my face needs after battling the elements in the dead of July.'—Madison Feller, digital deputy editor
'Although the Hatch alarm clock seems totally extra to me—I love being extra. Prime Day is the perfect excuse to finally pull the plug on this purchase I've been dreaming out. With an easy breezy wake-up call, I'm hoping this addition makes me a morning person.'—Emma Aerin Becker