Latest news with #PDRN
New York Post
7 days ago
- Entertainment
- New York Post
This salmon DNA duo went viral for a reason — Amazon's got it 20% off
New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. It started with one girl, one syringe-looking serum, and one TikTok that now has over half a million views. If the hyper-glowy promise of salmon DNA hasn't already seduced you, let me introduce you to the product that's been swimming through beauty-lovers' algorithms: the Medicube Salmon DNA PDRN Duo. And yes — it's currently 20% off on Amazon, so you already know how this story ends (spoiler: in checkout). The TikTok in question? Aamna Adel (@aamnaadel) doing what she does best: looking flawless and making it seem accidental. In her now-viral clip, she applies the Medicube PDRN Petptide Serum with the kind of dewy, unbothered elegance that makes you wonder if this is the thing that'll finally fix your face. And honestly? It might be. The set includes two powerful, beginner-friendly steps: the Salmon DNA PDRN pink collagen jelly gel mask and matching serum, both loaded with PDRN (Polydeoxyribonucleotide, thank you very much), which is derived from — you guessed it — salmon and known for its skin-repairing, plumping, glow-up-from-within powers. Amazon The Medicube Salmon DNA PDRN Duo for Beginners is a two-step skincare set featuring the brand's cult-favorite PDRN Jelly Masks and complementary matching serum. Both products harness polydeoxyribonucleotide (PDRN), a regenerative ingredient derived from salmon DNA, known for its ability to repair damaged skin, improve elasticity, and promote deep hydration. The serum is lightweight but potent, delivering a concentrated boost of nutrients, while the jelly masks lock in moisture with a barrier-strengthening formula that's safe even for sensitive or beginner skin types. Together, the duo works synergistically to target dullness, fine lines, and overall texture for visibly plumper, smoother skin. What makes this duo so appealing isn't just the packaging (which is very 'derm office, but pink'), or the way it makes your skin look like you sleep eight hours and never stress-eat salt. It's that it taps into the derm-trend pipeline without requiring a visit to the clinic or a tolerance for pain. This is a routine you will stick to, because it feels like results in a bottle, and because everyone and their influencer sister is using it. For over 200 years, the New York Post has been America's go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We're not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren't already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we're known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.
India Today
29-05-2025
- Health
- India Today
The simple skin solution everyone is talking about: Here's what to know
Forget fillers and frozen expressions—today's skincare revolution is all about regeneration from within. One of the most talked-about breakthroughs in this space is Polydeoxyribonucleotide (PDRN), a salmon-DNA-derived compound making waves through its natural, skin-reviving powers. In an exclusive chat with India Today, leading aesthetic dermatologist Dr. Amit Bhasin of Prive Clinic, Gurgaon, breaks down why PDRN is fast becoming a favourite for patients and practitioners over 400 cases at my clinic, I've seen PDRN consistently deliver rejuvenation results that are safe, effective, and natural-looking,' says Dr. IS PDRN, AND HOW DOES IT WORK?PDRN is a low-molecular-weight DNA polymer extracted from salmon trout (Oncorhynchus mykiss), with proven effects on tissue repair, inflammation control, and collagen regeneration. Its primary mechanism works through the activation of A2A adenosine receptors, which:Promote angiogenesis (blood vessel formation)Stimulate fibroblast proliferationAccelerate tissue healing and skin remodelingWHY PATIENTS ARE CHOOSING PDRN OVER FILLERS'Increasingly, patients are hesitant about neurotoxins and heavy fillers,' notes Dr. Bhasin. 'They want fresher, younger skin without frozen expressions. PDRN gives them exactly that—hydration, glow, and texture improvement—without altering their natural look.'According to him, nearly 95% of patients report visible skin improvement, and satisfaction levels are notably RejuvenationDark circles, puffiness, and under-eye pigmentation respond remarkably well to PDRN through improved microcirculation, collagen stimulation, and inflammatory ReductionPDRN improves elasticity, smooths fine lines, and firms skin by regenerating the extracellular matrix and enhancing collagen and elastin Skin HydrationPatients report a lasting glow and smoother texture. The treatment boosts hyaluronic acid production and strengthens the epidermal Size ReductionBy balancing sebum production and improving dermal structure, PDRN helps shrink enlarged pores and refine skin and Post-Acne ScarringPDRN supports faster healing, reduces pigmentation, and prevents acne scarring through fibroblast activation and cytokine WoundsFor patients with ulcers or chronic wounds, especially when paired with PRP or PRF, PDRN accelerates re-epithelialization and Combinations: PDRN Plus Other Aesthetic TherapiesDr. Bhasin emphasises that PDRN works even better in synergy with various popular treatments:PRP / PRF: Enhanced tissue repair and anti-inflammationClearLift Laser: Better collagen remodeling and pigmentation controlMicroneedling (PCIT): Improved product penetration and collagen inductionHIFU: Faster recovery and deeper tissue regenerationSkin Boosters / Baby Botox: A glowing finish with no volume overloadPDRN also integrates well withCO2 & Er:YAG LasersMNRFIPL, LED light therapyadvertisementDermal FillersChemical PeelsOxygen & MesotherapyTHE INDIAN SKIN ADVANTAGEDr. Bhasin believes PDRN is particularly suited to Indian skin types, which are prone to pigmentation, inflammation, and acne-related scarring.'It's gentle, adaptable, and works across all ages. Whether it's glow enhancement for brides, anti-aging for professionals, or acne repair for teens—PDRN fits right in,' he isn't just a trend—it's a cornerstone in the evolving field of skin regeneration. With science-backed mechanisms, high patient safety, and visible aesthetic outcomes, PDRN is closing the gap between cosmetic desire and dermatological Amit Bhasin's clinical experience with PDRN is a compelling testimony to its future potential—not only as an anti-aging tool but also as a holistic skin-healing therapy.'We're entering the age of skin intelligence—treatments that work with your biology, not against it,' he concludes.
Forbes
27-05-2025
- Business
- Forbes
Maker Of Popular Skin Booster Shot Rejuran Becomes Billionaire On K-Beauty Boom
getty The growing popularity of PharmaResearch's skin booster injection Rejuran, which is made from salmon sperm cells, has boosted shares of the biopharma company by about 230% over the past year. The stock surge has made Jung Sang-soo, the company's founder and chairman, South Korea's newest billionaire. With a 30% stake, Jung, who turned 67 in April, is the largest shareholder of PharmaResearch, which is listed on South Korea's technology-rich Kosdaq stock exchange. Forbes estimates Jung's net worth at $1.2 billion as of Tuesday's stock market close. Jung founded PharmaResearch in 2001 and listed it on the Kosdaq in 2015. He studied pharmacy at Chung-Ang University in Seoul and worked at Daewoong Pharmaceutical. Based in Gangneung, east of Seoul, PharmaResearch specializes in using PDRN (polydeoxyribonucleotide) and PN (polynucleotide) to treat wrinkles. 'PDRN and PN are regenerative medicine raw materials with proven safety and efficacy, and their composition is a DNA fragment isolated from salmon sperm cells,' PharmaResearch explained in its quarterly regulatory filing. 'As a tissue repair stimulator, PDRN's representative functions are promoting cell production and secretion of various growth factors…PN is a DNA fraction with a longer nucleic acid chain than PDRN.' Its flagship product is Rejuran, which was launched in 2014 and is sold across Asia. PharmaResearch reported that revenue rose 56% year-over-year to 117 billion won ($85 million) in the first quarter, while net income nearly doubled from the previous year to 36 billion won. About 78% of its revenue came from anti-aging products. 'While general filler procedures focus on artificial volume improvement, Rejuran is differentiated in that it induces skin cell regeneration and ECM (extracellular matrix) stability recovery by directly injecting effective ingredients into the dermis layer,' PharmaResearch said in a regulatory filing. 'This has increased its popularity among consumers who prefer natural skin improvement, and continuous effects through repeated procedures are also factors driving market demand.' Citing data from Precedence Research, PharmaResearch said in the filing the global anti-aging market is expected to grow from about $73 billion in 2024 to $140.9 billion in 2034. One reason for such galloping growth is rising awareness of self-care. Another tailwind is that Korean cosmetics and beauty devices have become wildly popular. 'Recently, interest in skin care treatments has been rapidly increasing among foreign medical tourists visiting Korea, and among these, dermatological treatment accounts for the largest proportion in the field of attracting foreign patients,' PharmaResearch said in the filing. South Korea's cosmetics exports grew 21% year-over-year in 2024 to a record $10.2 billion, according to the country's Ministry of Food and Drug Safety. The growing K-beauty craze catapulted Jung Sung-jae (no relation to PharmaResearch's founder), founder of beauty device maker Classys, into the ranks of Korea's 50 Richest list for the first time last month with an estimated fortune of $760 million. Classys' flagship product is Ultraformer MPT, a high-intensity focused ultrasound device that provides a non-invasive way to tighten and lift skin by regenerating new collagen. In 2022, Bain Capital Private Equity bought a 60% stake in Classys from Jung and his wife, Lee Yeon-joo, and their two children for 670 billion won (about $560 million at the time). Private equity giants have been circling PharmaResearch with CVC Capital, investing 200 billion won in the company last September for a 10% stake. 'It appears that the company has begun penetration into aesthetics shops in Southeast Asia by tapping into the partner CVC Capital Partners' sales network,' Shinhan Securities analysts Jung Hee-ryeong and Eom Min-yong said in a research note in November. 'Given that Southeast Asia accounts for a large portion of Rejuran exports, the medical device business is expected to see steep growth in 2025.'
Graziadaily
20-05-2025
- Entertainment
- Graziadaily
We Review The Viral Anua PDRN Hyaluronic Acid Capsule 100 Serum
As someone who is in a constant tug of war with skin issues (hormonal acne, post-inflammation hyperpigmentation, and a reactive temperament, to name a few), there is little I won't do in the pursuit of perfect skin. But injecting salmon sperm into my face? Now, that's a step too far even for me. It may sound gross, but that hasn't stopped the likes of Charli XCX, Kim Kardashian and Jennifer Anniston touting salmon-sperm facials (AKA polynucleotide or PDRN treatments popularised in Korea) as their secret skincare weapon. It's worth mentioning that this particular beauty obsession is nowhere near as icky as it sounds. We're talking about purified DNA fragments extracted from salmon sperm, not salmon sperm itself. And the A-list set aren't the only ones who are hooked. TikTok currently plays home to 38.3K videos on the topic, while Boots declared PDRN therapy as its number one trend to watch for 2025 in the arena of healthcare and beauty advanced technologies. For those of us too squeamish to get on board with the buzzy beauty treatment, there is good news, K-beauty brands have managed to bottle up the fishy elixir into hardworking skincare serums and Korea's bestselling PDRN serum has just landed on home soil. Enter Anua PDRN Hyaluronic Acid Capsule 100 Serum, £20. As a total K-beauty convert, I'm a sucker for Anua's skincare offerings thanks to the brand's use of natural active ingredients, which are at the centre of its gentle yet effective formulations. I count the Heartleaf Quercetinol Pore Deep Cleansing Foam, £13, and Heartleaf 77 Toner Pads, £22, which both use anti-inflammatory and anti-bacterial heartleaf extract to sooth skin, as some of my holy grail skincare essentials. But Anua's PDRN Hyaluronic Acid Capsule 100 Serum is in hot pursuit of the top spot, here's why. Sameeha using the Anua PDRN Hyaluronic Acid Capsule 100 Serum The emerald serum is loaded with a layered hyaluronic acid complex that works to deeply hydrate and low molecular hydrolysed collagen that quickly seeps into the skin, while the star of the show (yes, real) salmon sperm DNA helps to boost the skin's overall appearance and works in synergy with all the other ingredients to promote moisture retention, smoothness, and an uber-glowy finish. Centring its newest viral product on PDRN means Anua is tapping into today's polynucleotide mania and a treatment that boasts a track record for clinically proven results, with various medical journals confirming the ingredients' demonstrated anti-inflammatory, tissue reparative, and wound healing properties. Dr. Ashwin Soni explains, 'Polynucleotides are long chains of DNA, sourced from salmon or trout sperm. These highly purified fragments of DNA are suspended in water and available as an injectable.' When injected, the DNA integrates into the skin and starts signalling in three main ways, Dr Soni continues. 'Firstly, they stimulate fibroblast cells to multiply in number and boost their activity. As cell renewal improves, so will collagen production, hydration levels, and skin glow. Your skin becomes more resilient with improved elasticity and wrinkles start diminishing. Secondly, they are incredible antioxidants that scavenge free radicals that would normally set off cellular damage. Thirdly, they function as wound healing agents signalling your skin to intensely repair. As it enters repair mode, your skin's discolouration improves, leaving it looking more even in tone. Additionally, polynucleotides produce a mild increase in volume and tightening as an overall effect.' Sameeha using the Anua PDRN Hyaluronic Acid Capsule 100 Serum The stark in-clinic results have made PDRN a wildly popular treatment, but while topical solutions rarely penetrate as deeply as more invasive therapies administered by medical professionals, the flurry of at-home PDRN formulas have been known to deliver impressive results. Anua's testing panel results for example proved a 24.64% immediate improvement in deep skin hydration after one use and 8.93% improvement in a moisture plumping effect. The serum's success is down to Anua's exclusive ultra-low molecular smart capsule technology, which helps to deliver 100% of the formula's key ingredients to the skin. Sameeha Shaikh, beauty writer, says: 'While I wasn't sure about the thought of injecting salon sperm DNA into my face, coating my skin in a topical version of the ingredient seemed somewhat more appealing when I heard about its seriously impressive benefits. The formula seems to tick a plethora of boxes, from surface level issues like hydration and hyperpigmentation to deep-seated concerns like cellular damage. As someone who has dealt with the lows of acne for years, I was eager to see how this serum faired on my textured, discoloured and reactive complexion. Straight off the bat, the serum is very runny and almost water-like but that adds to its ultra-soothing appeal. As you rub it in, it leaves a lightweight, slippery veil of hydration that really does last and leaves skin feeling comforted. I noticed an immediate reduction in my skin's irritability, redness and general angriness, and based on that alone I suspect it will continue to play well against any new bumpy problems. As for that glass skin finish? This delivers a bucket load.' 1. Anua PDRN Hyaluronic Acid Capsule 100 Serum What the brand says: 'A hydrating emerald-toned serum infused with PDRN, hyaluronic acid, and collagen, designed to maintain moisture retention, smoothness, and natural radiance. Suitable for all seasons and versatile in application for a glowing, refreshed look.' What we know: The serum is loaded with an 11-layered hyaluronic acid complex that works to deeply hydrate and low molecular hydrolysed collagen that quickly seeps into the skin, while the star of the show (yes, real) salmon sperm DNA helps to boost the skin's overall appearance and works in synergy with all other ingredients to promote skin-repairing, plumping, and radiance-boosting benefits. Sameeha Shaikh, beauty writer, says: 'While I wasn't sure about the thought of injecting salon sperm DNA into my face, coating my skin in a topical version of the ingredient seemed somewhat more appealing when I heard about its seriously impressive benefits. It is one of the rare ingredients that ticks a plethora of boxes, from surface level issues like hydration and hyperpigmentation to deep-seated concerns like cellular damage. As someone who has dealt with the lows of acne for years, I was eager to see how this serum faired on my textured, discoloured and reactive complexion. Straight off the bat, the serum is very runny and almost water-like but that adds to its ultra-soothing appeal. As you rub it in, it leaves a lightweight, slippery veil of hydration that really does last and leaves skin feeling comforted. I noticed an immediate reduction in my skin's irritability, redness and general angriness, and based on that alone I suspect it will continue to play well against any new bump problems. As for that glass skin finish? This delivers a bucket load. Fish DNA just upgraded my skincare routine for the better, who would've thought? Pros Soothing formula Great for a glass skin finish Cons Not as effective as the injectable treatment Sameeha Shaikh is Grazia's beauty writer, covering all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).
Vogue Singapore
20-05-2025
- Health
- Vogue Singapore
Lancôme's Absolue Longevity The Soft Cream renews aged skin
If there's one thing that's for certain, it is that Lancôme is not one for fads. The French perfume and cosmetics house has marched to the beat of its own drum since its founding in 1935, putting forth timeless and scientifically-backed products that showcase their deep understanding of real consumer needs. This is evident in every aspect of the label's decision-making, from its sleek, minimalistic packaging to its choice in ambassadors comprising Hollywood greats in the vein of Julia Roberts, Amanda Seyfried, and more. In the time of micro-trends and #BeautyTok, Lancôme is an unwavering, refreshing voice—intrigued more by pushing the boundaries of its fan-favourite formulations rather than leaping upon a bandwagon. So it comes as no surprise, then, than they have turned one of the buzziest topics in skincare into a pivotal milestone with the conception of the latest launch. Meet: Lancôme's Absolue Longevity The Soft Cream. 'This isn't a quick fix; it's about creating timeless beauty. Longevity Integrative Science™ isn't just a new chapter in skincare. It's a new era.' – Dr Luc Aguilar, Chief Scientific Officer of L'Oréal Advanced Research. For those unaware, PDRN— or Polydeoxyribonucleotide—was initially popularised in its injectable form. Now, there are a multitude of skincare brands in the market exploring it in topical applications for its ability to accelerate skin repair, boost collagen production, and improve skin elasticity. Lancôme, however, has opted to take it a step further. With L'Oréal Longevity Integrative Science™, Lancôme has refined PDRN technology to work concertedly with the skin's natural regenerative process. The end result? A cream that intervenes and fights off signs of ageing before it occurs, foreseeing and evading skin damage before it can take root and visibly extending skin's youth. The pinnacle of anti-ageing skincare Crafting the most effective anti-ageing formula is no small feat—L'Oréal Longevity Integrative Science™ took 13 years of research and five exclusive patents to uncover the key biological markers of ageing. Courtesy of Lancôme Courtesy of Lancôme Courtesy of Lancôme What emerged from it was Absolue PDRN™ , a patented ingredient inspired by PDRN. Designed to support the skin's renewal, PDRN is a regenerative treatment that functions at a cellular level and visibly reduces signs of ageing. Traditionally, it is derived from salmon DNA, a revered source for its regenerative effects. Absolue PDRN™ , on the other hand, acts a much more novel ingredient in the skincare stratosphere thanks to the inclusion of a rare extract within its formula: rose DNA. A rose by any other name The decision to conduct a DNA extraction on a rose is a natural one for Lancôme. The flower is a integral motif of the house, and is also the star ingredient of the Absolue range. What sets the Absolue Longevity The Soft Cream apart, however, is that it utilises the rose's vitality by selecting the genetic make-up from a specific regenerative window in its life cycle. By harvesting at this optimal moment, Lancôme captures the flower at its peak, when its molecules are the most active. This botanical innovation is then further bioengineered to awaken skin regeneration, restore firmness, provide radiance, and visibly reduce signs of ageing over time. It's not just rose-scented luxury—it's regenerative science in bloom. Courtesy of Lancôme Courtesy of Lancôme Courtesy of Lancôme What glows on the outside mirrors the treasure within. Encased in a lacquered exterior, this extraordinary effort reflects the cream's value in both efficacy and the sheer craftsmanship behind every drop. It takes one hundred roses to produce a single gram of the Absolue PDRN™—a testament to how rare and precious this product truly is. Fruits of labour Upon first use, the most noteworthy aspect of the Absolue Longevity The Soft Cream is its transformative texture which melts from balm to serum to a light, velvety finish. Its multi-layer delivery of active ingredients ensures enhanced penetration and long-lasting hydration, making the skin feel instantly renewed and also soothed. Discernible results can be observed within just a month of use, ranging from plumper, smoother skin to visibly firmed contours. The true magic happens, naturally, with sustained use. As most skincare savants can attest, the most optimal results are often obtained with patience and care; a sentiment that a label as enduring as Lancôme is sure to understand—and embody. Visibly extending your skin's youth is made easy with Lancôme's Absolue Longevity The Soft Cream Courtesy of Lancôme Longevity is just one jar away. Get yours now online at or discover more at Lancôme counters.
