Everything to know about Korean skincare brand Anua - and what we're buying
Korean skincare, otherwise known as K-Beauty, is having a moment, though it has been for some time.
There are various K-Beauty brands creeping on our beauty, including Cosrx, Laneige, and now Anua.
Anua is not necessarily a new label, as it was founded in 2019, it is fairly new to the UK as it launched in Boots in October 2024.
Ever since it has been available to shop in the UK, Anua has gone from strength to strength.
Why is Anua so popular? Well, there's a number of reasons. Firstly, the range uses an array of effective ingredients to target numerous skin concerns, but it is also affordable.
The brand prides itself on using natural and clean ingredients, which are also effective to combat your skin concerns, whether it is to achieve glowing glass-like skin, boost hydration, reduce the appearance of hyperpigmentation or dark undereye circles, and fine lines.
The website states: 'Our mission is to eliminate skin concerns with gentle yet effective formulations.'
While we can say Anua is the leading K-Beauty brand the proof is really in the pudding. According to Boots, Anua has seen a 330% revenue increase since its launch in the UK – and that was well under one year ago. The double cleansing duo, which is the Oil Cleanser and Quercetinol Cleanser, have sold a combined 16 million units globally – another impressive statistic.
There are numerous ranges to shop with a hero ingredient at the centre. The Heartleaf range, Peach collection, Rice capsule, as well as the Derm range and TXA (Tranexamic) range, as well as the PDRN range (IYKYK). More Trending
Unsure where to start? We have whittled down the best buys you won't want to miss out on. Stay tuned as more stock is coming to Boots, including hotly anticipated face masks.
The leading K-Beauty brand officially launched in Boots in 2024, but now it is available at other retailers too.
Of course you can shop Anua at Boots, both online and in store, but you can also enjoy a beauty spending spree at Lookfantastic, Anua's website and Amazon.
We have been trialling this serum over the last few months and it is a staple in our skincare routine already. The serum is enriched with PDRN, hyaluronic acid and collagen, to plump, hydrate and rejuvenate the skin. It is lightweight, absorbs instantly and the first step in my AM and PM routine. BUY NOW FOR £20
Formulated with 10% niacinamide and 4% tranexamic acid, which are a powerful duo to brighten dull skin, minimise the appearance of enlarged pores, as well as combat breakouts. BUY NOW FOR £22
The Heartleaf range is one of Anua's iconic staples, and this product in particular is one of the brand's bestselling items. It effectively removes stubborn make-up, as well as dirt, grime, sun cream and other impurities sitting on the skin. Yet it doesn't dry out the skin. BUY NOW FOR £16
Another bestselling staple from Anua hat is suitable for all skin types. This design offers a deep pore cleansing solution ideal for those with congested skin. It gently exfoliates the skin, while also working to soothe and hydrate the skin too. It's a 3-in-1 cleanser we never knew we needed. BUY NOW FOR £13
This fuss-free beauty item is an easy to use exfoliating toner pad, which works to exfoliate the skin's surface and help to achieve an even skin tone. The pads have been infused in PHA to remove dead skin, impurities and sebum on the skin, which can contribute to breakouts. BUY NOW FOR £22
Safe to say there are plenty of cleansers in Anua's collection, and each serves a different purpose.Rice powder and extract work to cleanse, gently exfoliate and soothe the skin, while the ceramides nourish the skin for a brighter and youthful complexion. Mix the powder with a few drops of water to create a paste you then apply to the face. BUY NOW FOR £22
We all need a moisturiser and SPF for that matter, which this beauty staple delivers. It delivers a sun protection factor 50, and offers PA++++, which is key to protect against both UVA and UVB rays. The heartleaf extract helps to hydrate and soothe the skin, while panthenol also gives an added boost of hydration. It promises to leave no white cast and is suitable for all skin types. BUY NOW FOR £15
Once you start using these incredible products, you won't look back!
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MORE: This skincare product completely transformed my skin – I get everyone to use it!
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