What's the story, East Wall glory? Aldi Ireland's viral Oasis stunt steals the show
Two ALDI brand ambassadors, channelling the Gallagher brothers in parkas and bucket hats, rolled up to the Northside store on a forklift and parked up beside a makeshift 'Wonderwall' sign.
The cheeky stunt, captured in a viral TikTok by @codarcfilms, had fans applauding the supermarket's marketing genius ahead of Oasis' two sold-out Croke Park shows next weekend. Shoppers in Dublin might have felt they were slipping inside the eye of their mind this week when ALDI Ireland gave its East Wall store a rock 'n' roll makeover worthy of Britpop royalty. Pic: Giuseppe Aresu/REX/Shutterstock
Noel and Liam were the two main members of the Britpop band, often considered one of the biggest bands ever, before a huge fight between them minutes before they were due on at Rock en Seine saw the band split in the most acrimonious of circumstances back in 2009.
16 years later, the brothers and the band reunited, and are currently in the middle of their mammoth reunion tour — with them taking over the Irish capital with their highly anticipated shows on August 16 and 17.
Naturally, in the run-up to the long-awaited gigs, a chorus of shops, pubs, and brands across Dublin have been singing from the same Britpop hymn sheet.
But while plenty have joined the nostalgia-fuelled bandwagon, ALDI has arguably taken the cake with its East Wall transformation
The supermarket's tongue-in-cheek tribute, complete with Gallagher lookalikes, has struck just the right chord with fans, with many taking to the comments of the viral video to share their delight.
'This is unreal,' one user penned.
'Took me a second to realise, this is iconic,' another shared.
'Ready for @Oasis arrival,' a third added.
Safe to say we'll be seeing more of these stunts as the highly anticipated gigs draw closer! Who's excited?
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