Palma unveils $1.36bln upscale residential community in Dubai
UAE - Palma Development, one of the most prestigious developers in the UAE real estate industry, has announced the launch of Serenia District, an AED5 billion (($1.36 billion) upscale residential community in the heart of Jumeirah Islands.
Spanning 600,000 sq ft with a built-up area of 3.5 million sq. ft., the development is set to redefine luxury living, making it one of Dubai's most extraordinary residential projects, said the Emirati developer.
Serenia District features six integrated towers, centred around six unique lifestyle zones of the community: the Serenia Signature Clubhouse, Health and Social zone, Sports and Recreation spaces, Family Oasis, Nature Discovery zone, and a Wellness Retreat, which together, will offer a unique lifestyle for residents.
Designed by the renowned Japanese architects Nikken Sekkei, the world's third-largest architectural firm, Serenia District draws inspiration from the Japanese Ireko design language, which embodies tranquillity, simplicity, and the thoughtful use of space.
The first phase introduces West Residence, a 46-storey tower featuring 419 meticulously crafted one-, two-, and three-bedroom homes, each offering stunning views of Jumeirah Islands and its surroundings.
Designed with clean aesthetics and a focus on simplicity, the tower provides an elegant living experience that seamlessly integrates with its environment.
According to Palma, a key highlight of Serenia District is the exclusive, one-of-a-kind, Serenia Signature Clubhouse, a 100,000 sq ft multi-level facility offering residents an array of premium wellness, leisure and social amenities.
Featuring a panoramic infinity pool, a gym, a rooftop café, male and female spas, an indoor paddle court, a half basketball court, a games room, as well as retail and F&B spaces, the clubhouse is meticulously designed to elevate the overall living experience.
On the launch, Kareem Derbas, Founder and CEO, said: "We are thrilled to introduce our latest development, Serenia District, which will not only set a new benchmark in urban living but also continue our vision of contributing exceptional architecture to Dubai's iconic skyline."
"With the Dubai real estate market reaching record figures and solidifying the emirate's position as a global investment hub, demand for premium developments continues to rise. Serenia District was launched to meet this demand, offering architectural excellence, thoughtful design, natural elements, and an unparalleled lifestyle experience," stated Derbas.
Hassan H. Nia, the Founder and CEO of Banian, said: "Serenia is our homegrown premium residential brand, developed in partnership with our strategic partner, Palma Development, to create high-end communities in strategic locations."
"Serenia District marks a new era of sophisticated living, where residents can embrace a tranquil lifestyle without compromising on urban vibrancy. We are proud to continue this successful partnership with Palma, having worked together on the Serenia Residences and Serenia Living communities," he stated.
Nestled in a prime location next to business and entertainment hubs, Serenia District offers access to the city's vibrant lifestyle while embracing a nature-infused environment.
The self-sufficient community hub is connected with 20km of walkways and pathways, encouraging an active and engaging lifestyle.
The sophisticated starlight façade lighting, rooted in natural elemental forces, creates a seamless interplay of subtle illumination that transforms throughout the day and night, enhancing the architectural brilliance of the development.
Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (Syndigate.info).
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Al Etihad
2 hours ago
- Al Etihad
MEP backs first Emirati woman to compete in Formula 4 Powerboat World Championship
9 June 2025 20:34 ABU DHABI (ALETIHAD) Powerboat racer Alia Abdul Salam will accelerate to new success after being selected to join the Mubadala Excellence Programme (MEP), a community initiative that supports talented individuals across the UAE in the field of sports, arts, culture, and innovation. As part of this milestone, Mubadala joins as the Title Partner for Alia's 2025 Formula 4 Powerboat World Championship participation marks a historic moment as the first Emirati woman to compete in the Formula 4 Powerboat World Championship, representing the UAE in upcoming international races in Sweden, Norway, and Italy. This is both a personal milestone and a meaningful reflection of the UAE's growing presence in global sport, and a proud step forward for Emirati women competing in high-performance arenas. Through the programme, she will gain access to support that helps her pursue this passion with purpose. Launched in 2021, MEP is part of Mubadala's commitment to nurturing local talent and contributing to a resilient, connected was raised in a sports-focused environment and inspired by her father, Abdul Salam Firooz, a former champion and longtime contributor to marine motorsports. From a young age, she was drawn to the water and began carving her path in the sport, steadily breaking barriers at the local level before stepping onto the global stage. Her journey is defined by ambition, discipline, and a strong commitment to on her journey, Salam shared: "My goal is to inspire the next generation of Emirati girls to pursue their passions, no matter the challenges. Joining this program provides me with a broader perspective, allowing me to learn from industry leaders and develop the skills I need to outshine in marine sports and beyond. Mubadala's trust in me - and in the ability of Emirati women to succeed globally - is a powerful message, not just for me but for every young girl in the UAE dreaming of taking a different path."Through this partnership, I hope to encourage more girls to enter the world of motorsports, motivate young people to pursue innovation, and raise the UAE flag high in the world of fast-paced marine sports. It is a privilege and an honour to have Mubadala as Title Partner for this journey." Salam made her international debut in Norway last year, where she secured fifth place in her first international Formula 4 race. She also showcased exemplary skill and talent at the UAE F4 Powerboat Championship, winning ninth place during Round 1, seventh place during Round 2 and sixth place during Round 3.


Sharjah 24
3 hours ago
- Sharjah 24
Ruwad records 23.9% growth in government contracts in 2024
Improving national economic performance Acting Director Fatima Al Ali stated that this rise underscores RUWAD members' strong position as trusted providers to federal and local government agencies. It also demonstrates a growing trust in the quality of services and goods provided by Emirati entrepreneurs, reinforcing their position in national development and public-private collaborations. Enhancing member competitiveness She stated that RUWAD is dedicated to increasing its members' competitiveness through focused training programs, awareness workshops, and discussions on government procurement methods. Members are also urged to join approved supplier platforms and take part in digital tendering processes. Government partnerships Al Ali also stated that the foundation works with key authorities such as the Ministry of Finance and Sharjah's Central Finance Department to foster a conducive business environment. These collaborations enable increased participation in bids and provide additional incentives and opportunities for enterprises. Expanded reach throughout federal contracts In 2024, 46 RUWAD projects signed 318 contracts with 42 federal agencies. The services provided varied from hospitality and catering to facility management and office operations. Leading contracting bodies included the Sharjah Police Academy, Kalba Municipality, and the Districts Affairs Department. Expansion of supplier base by 250%. By the end of 2024, the number of RUWAD members registered as suppliers with Sharjah's Central Finance Department had grown to 129, up from 14 the previous year, representing a 250% increase. This extension allows more projects to benefit from government procurement privileges. RUWAD members also closed 22 mutual deals as part of the "Tashbeek" initiative, which aims to develop entrepreneurial relationships while also boosting collaboration and service integration.


Web Release
8 hours ago
- Web Release
ECI highlights role of skilled professionals in driving national export growth, economic diversification and sustainability
Etihad Credit Insurance (ECI), the UAE Federal export credit company, underscored the importance of attracting top talent and skilled professionals to catalyse the growth of the national export sector, in support of fostering a highly diverse and sustainable economy. The organisation also highlighted the role of skilled and experienced individuals within the UAE's human resources ecosystem in nurturing creativity, while expanding the growth opportunities in export, re-export, and foreign non-oil trade sectors. Her Excellency Raja Al Mazrouei, CEO at ECI, said, 'The UAE is committed to implementing forward-thinking policies that prioritise human creativity and investment in human resources. In line with this vision, our wise leadership regularly invests in education and training initiatives to empower Emirati talents and offer various avenues for youth to develop their skills and knowledge. Moreover, the country has opened its doors to welcome foreign talents and create a competitive business environment equipped with a diverse range of expertise. At ECI, we strive to advance the goals of the UAE's ambitious national vision, which aims to nurture a diverse, sustainable and innovation-driven economy. In addition, we remain steadfast in our efforts to attract top Emirati talents and integrate outstanding professionals into our workforce to enhance the efficiency of our operations, solutions and support resources.' H.E Al Mazrouei added: 'The integration of experts from diverse domains into ECI's workforce, reflects our ability to attract and retain top national talents. We are fully confident that their expertise and skills will help us achieve ECI's strategic goals, consolidating our position as a leading player in the export insurance sector. Through these concerted efforts, we further reiterate our commitment to strengthening the UAE's workforce, in line with the nation's long-standing vision to build a dynamic and sustainable economy.' As part of its broader efforts to nurture national talent, ECI recently welcomed three distinguished Emirati professionals to its managerial team. Mohammed Jamal Tahlak was appointed as the Director of Corporate Support, Mohammad Sulaiman as the Head of GRC (Governance, Risk & Compliance), and Hamad Al Omran as the Head of Strategy & PMO. These important appointments reflect ECI's long-term Emiratisation strategy aimed at cultivating a robust workforce base encompassing specialised national talent, wherein Emiratis occupy approximately 71 per cent of all senior managerial positions.