The First Group, Hoque Global launch Hotel Local in Dubai
Image: Supplied
The First Group Hospitality and US-based Hoque Global have unveiled Hotel Local, a new community-centric lifestyle hotel located in Dubai's Jumeirah Village Triangle (JVT).
The partnership signals the beginning of a broader rollout for Hotel Local, with further openings planned in the US and GCC.
The 579-room property introduces a neighbourhood-driven hospitality concept rooted in inclusivity, experiential living, and community building.
Rob Burns, CEO of The First Group., said: 'Hotel Local is more than just a place to stay; it's a vibrant social hub where guests and locals come together to connect, create, and experience Dubai in an authentic and immersive way.'
Mike Hoque, founder and CEO of Hoque Global, described the launch as the culmination of a vision built around community and education. 'Our mission is to train and educate future talents in a world-class facility, cultivating empathetic leaders who will redefine hospitality service for generations to come. I couldn't be prouder to launch Hotel Local here in Dubai, a city that represents the future of the world.'
Longtime hospitality executive and Hotel Local partner Dave Johnson added: 'The JVT location and property are spectacular — a perfect embodiment of our vision for a community-centric lifestyle hotel. This marks just the beginning, and we look forward to expanding the brand worldwide.'
A community-first approach at Hotel Local
Hotel Local's design and operations reflect its mission to offer guests the experience of the city 'like a resident'.
In addition to modern rooms, the hotel features a rooftop pool, gym, spa, and social spaces. It also offers a shuttle to Soluna Restaurants & Beach Club on Palm Jumeirah, giving guests access to beachside dining and recreation.
Culinary offerings play a central role. Farmers Commons delivers a farm-to-table concept focused on local, sustainable produce, while Neighbourhood Brew serves as a multi-functional café and lounge space transitioning from artisanal morning brews to an evening social setting with drinks.
Programming includes pop-up collaborations, themed brunches, and community-driven events designed to foster interaction between locals and travellers.
Strategic expansion in the GCC and US
With six room formats catering to short- and long-term stays, Hotel Local targets business travellers, digital nomads, and families.
The launch aligns with The First Group Hospitality's strategy to grow its presence in Dubai's mid-to-upscale segment and
Hotel Local is the latest venture from Dallas-based Hoque Global, a firm known for redevelopment and revitalisation projects, and a commitment to economic impact and education.
The property is managed by
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