Dave Cormack insists Aberdeen are transfer analytics originals as Pittodrie losses are all part of the plan
The Jambos are one of a handful of clubs with access to Jamestown Analytics and have been boosted by a fresh £10million investment from Brighton owner and now Hearts shareholder Tony Bloom.
But Dons chief Cormack points to the player trading that's been happening at Pittodrie for the last five or six years that is now allowing them to go out and spend more on players they are confident will only increase their transfer revenue in seasons to come.
Cormack has promised to plough a further £8million into Aberdeen along with director Tom Crotty, with the majority going towards a new indoor pitch at the club's Cormack Park training centre.
The investment is needed given Cormack confirmed the conscious move by the club not to make sure the books are balanced: 'We're making a decision to lose £3m or £4m operationally a year as a club," he said.
However, Cormack has full faith the club's recruitment department to continue finding players that will provide a significan return when sold.
'We have got a squad planning and recruitment team in place now which I think will stand us in good stead," he said. "Everyone is talking about these analytics and algorithms which everybody is using. But we have been using those for five or six years now. Miovski, Ramadani, a number of players, have come through that. We have tapped in to that.'
And Cormack expects Finnish winger Topi Keskinen to be the next big money exit from Pittodrie after dropping six figures on the wide man.
'There is a reason we have paid £1m for Topi,' he said. 'Listen, in the last five years we have managed to sell just over £20m worth of players. That is significant income for us. The trick is balancing that with being competitive.
'Our scouting needs to be excellent so we can unearth and get value from players. But people want to come to Aberdeen now because they know they will get an opportunity to move on to a bigger club.'
Rangers and Celtic pages, and sign up to our newsletters to make sure you never miss a beat throughout the season.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fashion United
40 minutes ago
- Fashion United
Marimekko x Crocs collaboration drives sales growth in Q2
Growth opportunities for Finnish fashion house Marimekko lie in the Asian market and brand collaborations. This was revealed by chief executive officer Tiina Alahuta-Kasko during a webcast explaining the second quarter financial results. Marimekko's second quarter saw a 2 percent increase in sales and net sales of 44.5 million euros. Behind these figures lies a successful collaboration with Crocs. The limited edition collection with the footwear brand launched in April and quickly sold out. During the webcast, the CEO clarified the importance of these collaborations. Not only for the licensing revenue they generate, but also for boosting Marimekko's brand awareness globally. In the second quarter, the brand also collaborated with Blue Bottle Coffee, resulting in Marimekko displays across the US and various Asian countries. Marimekko has engaged in numerous collaborations in the past. One of the best known is with Uniqlo, but the brand has also joined forces with Adidas and Ikea. Finland remains Marimekko's primary market, accounting for over half of its revenue. The Asia-Pacific region comes second, with revenue of 8.2 million euros in the quarter. However, the region did experience a decline in revenue, which Alahuta-Kasko attributed to the loss of licensing revenue. "We had record years in 2023 and 2024 in terms of licensing revenue. At the beginning of 2025, we already indicated that, compared to previous years, this revenue would decline." Revenue in the company's own retail remained stable during the period, while wholesale revenue grew in the region. The Finnish fashion company's profits were under pressure during the period due to fixed costs being higher than a year earlier. Although product margins improved and turnover increased, higher discounts were offered, more investments were made, and personnel costs rose due to salary increases. The company also hired new staff, for example, for the opening of new stores. The company remains profitable, with a net profit of 4.3 million euros. This article was translated to English using an AI tool. FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@
Scottish Sun
an hour ago
- Scottish Sun
‘I'm sorry' – Brendan Rodgers reveals exactly why he didn't wear Celtic tie against Aberdeen amid fan conspiracy theory
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) THE sight of Brendan Rodgers not wearing a tie in the dugout at Pittodrie was enough to send some Celtic fans into a frenzy. A frenzy, that is, leading to the conclusion that the lack of tie was Rodgers sending some kind of coded MESSAGE to club chiefs. Sign up for the Celtic newsletter Sign up 4 Brendan Rodgers stepped off the bus at Pittodrie without a tie Credit: PA 4 The tie was still absent as the Celtic boss arrived in the dugout Credit: Kenny Ramsay 4 He's usually always seen in a full suit and tie Credit: PA The Celtic boss is known for being particularly well turned out in the dugout. He's rarely seen without a full suit, shirt, club tie and smart shoes. While he was still well-dressed as the Hoops faced Aberdeen last Sunday, the lack of tie was a glaring omission for many Celts supporters. And several fans feared Rodgers was sending a message to the board, sharing their thoughts on social media. As the game against Aberdeen took place, one fan said: "Perhaps it's me looking too much into it but Rodgers not wearing the club tie might be saying something." Another worried supporter added: "I think the Rodgers tie-less look today was a message. Didn't want to be in the board uniform." A third said: "Brendan Rodgers isn't wearing a tie with his suit and I feel like it's a sign of something." Then on the Monday night following the 2-0 win over the Dons, a fan dialled-in to Clyde Superscoreboard with the same sentiment. The caller described Rodgers' lack of tie as "alarming for every Celtic fan" and that it said to him that the manager wouldn't be there next season. Rodgers' contract at Celtic Park is up at the end of this season and he revealed earlier this month that no new deal is currently on the table. Celtic hero Neil Lennon spotted singing and dancing to Oasis song at Murrayfield gig The Hoops boss has also voiced his frustrations at this summer's transfer activity, repeating calls for his squad to be strengthened further. A couple of weeks ago, Rodgers said: "It's my responsibility to convince the club that we really need them and clearly I'm not doing that job as well as maybe what I can." So COULD the lack of tie be a message to the Celtic hierarchy after all? Well, to put it simply, no. Rodgers himself was quizzed on the conspiracy talk as he addressed the media ahead of Friday night's Premier Sports Cup clash with Falkirk. And putting any suggestion of coded messages to bed, he insisted the only message he was sending was that he was too WARM! Acknowledging he was aware of the furore, Rodgers replied: "It's unbelievable. Someone has told me this here. "I'm supposedly sending messages - it's unbelievable! "I'm basically like everyone else. See when it's really hot, you either take off your jacket or your tie. "See when it's really cold, you wear a jumper. "I remember last year I wore a jumper and people said 'he's sending a message.' "What message? It's bloody freezing! "I had a jumper on and my big coat and it was up to there and I'm fine. "There's two grounds I've realised in my career that are absolutely boiling. 4 "If you get it at the time and the sun's hitting your dugout - Pittodrie and Preston, Deepdale. "I went there once before and I got absolutely roasted on the day and Pittodrie is the same, the sun hits you. "So I thought 'I better take off my jacket or take off my tie.' "So I took my tie off, I don't know what message that is, I'm just warm!" Rodgers then apologised - but only for people wasting their time on being WRONG. He then revealed it's ALWAYS his intention to wear a suit and tie - a tradition that goes all the way back to his younger days. Rodgers continued: "I'm sorry if I've wasted people's energy and time on being wrong but I was just a wee bit hot and that's why I was no tie?" Asked if the tie would be back tomorrow night, he continued: "I'll look at the temperature and it should be back on tomorrow. "I've always been the shirt and tie man, my father always brought me up to be respectful. "When he sent me on trial to clubs when I was younger, at 13 or 14, he'd send me away with a shirt and tie. "From that, I've always represented him in respect level. "So it's always shirt and tie where it can be." Keep up to date with ALL the latest news and transfers at the Scottish Sun football page
BBC News
2 hours ago
- BBC News
'Hearts' challenge now is to compete with Old Firm'
Can Hearts live up to Tony Bloom's audacious claim they can vie for the title this season?New minority shareholder Bloom wants Hearts to be champions within 10 years, but former manager Robbie Neilson says the first aim is to challenge the established big on the BBC's Scottish football podcast, Neilson said: "It's now about competing against the Old Firm for Hearts. That's where I see them. They look the dominant third force."The question will be can they make the step to go beyond one of them, which is obviously with Tony Bloom coming in? That's what they're trying to do."But I think it will be very, very difficult over the course of a full season. "One of the big things about Hearts is momentum, especially when you're at Tynecastle. If you can build that momentum of winning games, which they have managed to do in the group stages of the League Cup, you then take that into the league."It's really there at the moment, but the first big question will be when the Old Firm come to town, can you turn them over?
