How much does a Super Bowl commercial cost in 2025? 30-second ad prices through history
How much does a Super Bowl commercial cost in 2025? 30-second ad prices through history
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Matthew McConaughey talks tuna salad and Uber Eats Super Bowl campaign
Matthew McConaughey chats exclusively on set with USA TODAY's Ralphie Aversa about his new Uber Eats Super Bowl ad and infamous tuna salad recipe.
UBER EATS
The cost of Super Bowl commercials continues to rise, a year after the big game set viewership records yet again.
In the weeks leading up to the game, the cost of a 30-second advertisement was up to about $8 million, the most expensive Super Bowl commercials in history.
'If they had a good experience last year, why would you not want to repeat it?' said Kim Whitler, marketing professor at the University of Virginia. 'It could be a very important catalyst to broadening the NFL community and drive greater interest from more, varied brands to want to reach this varied audience.
'Which drives up demand for Super Bowl advertising. Which drives up dollars.'
Since 1989, USA TODAY Ad Meter has surveyed viewers live and awarded an annual winner to the highest-rated commercial from the big game.
AD METER 2025: Vote on best commercials
How much does a Super Bowl commercial cost in 2025?
A 30-second commercial during Super Bowl 59 costs about $8 million.
Super Bowl commercial cost by year
Here's what 30-second Super Bowl ads have cost through the years:
Super Bowl I, 1967 – $37,500
Super Bowl II, 1968 – $54,500
Super Bowl III, 1969 – $55,000
Super Bowl IV, 1970 – $78,200
Super Bowl V, 1971 – $72,500
Super Bowl VI, 1972 – $86,100
Super Bowl VII, 1973 – $88,100
Super Bowl VIII, 1974 – $103,500
Super Bowl IX, 1975 – $107,000
Super Bowl X, 1976 – $110,000
Super Bowl XI, 1977 – $125,000
Super Bowl XII, 1978 –$162,300
Super Bowl XIII, 1979 – $185,000
Super Bowl XIV, 1980 – $222,000
Super Bowl XV, 1981 – $275,000
Super Bowl XVI, 1982 – $324,300
Super Bowl XVII, 1983 – $400,000
Super Bowl XVIII, 1984 – $368,200
Super Bowl XIX, 1985 – $525,000
Super Bowl XX, 1986 – $550,000
Super Bowl XXI, 1987 – $600,000
Super Bowl XXII, 1988 – $645,500
Super Bowl XXIII, 1989 – $675,500
Super Bowl XXIV, 1990 – $700,400
Super Bowl XXV, 1991 – $800,000
Super Bowl XXVI, 1992 – $850,000
Super Bowl XXVII, 1993 – $850,000
Super Bowl XXVIII, 1994 – $900,000
Super Bowl XXIX, 1995 – $1.15 million
Super Bowl XXX, 1996 – $1.085 million
Super Bowl XXXI, 1997 – $1.2 million
Super Bowl XXXII, 1998 – $1.29 million
Super Bowl XXXIII, 1999 – $1.6 million
Super Bowl XXXIV, 2000 – $2.1 million
Super Bowl XXXV, 2001 – $2.2 million
Super Bowl XXXVI, 2002 – $2.2 million
Super Bowl XXXVII, 2003 – $2.2 million
Super Bowl XXXVIII, 2004 – $2.3 million
Super Bowl XXXIX, 2005 – $2.4 million
Super Bowl XL, 2006 – $2.5 million
Super Bowl XLI, 2007 – $2.385 million
Super Bowl XLII, 2008 – $2.699 million
Super Bowl XLIII, 2009 – $2.999 million
Super Bowl XLIV, 2010 – $2.954 million
Super Bowl XLV, 2011 – $3.1 million
Super Bowl XLVI, 2012 – $3.5 million
Super Bowl XLVII, 2013 – $3.8 million
Super Bowl XLVIII, 2014 – $4 million
Super Bowl XLIX, 2015 – $4.25 million
Super Bowl 50, 2016 – $4.5 million
Super Bowl LI, 2017 – $5 million
Super Bowl LII, 2018 – $5.2 million
Super Bowl LIII, 2019 – $5.3 million
Super Bowl LIV, 2020 – $5.6 million
Super Bowl LV, 2021 – $5.5 milllion
Super Bowl LVI, 2022 – $6.5 million
Super Bowl LVII, 2023 – $7 million
Super Bowl LVIII, 2024 – $7 million
Super Bowl LIX, 2025 – about $8 million
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