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Daily Mail
28-04-2025
- Entertainment
- Daily Mail
Martha Stewart shocks Kelly Clarkson with a very awkward confession about food
Martha Stewart is known for her lifestyle brand that includes gardening and elegant meals, but when it comes to getting a simple takeout, the Uber Eats spokesperson had a shock response. During an appearance with her Yes Chef co-star, Jose Andres, on Monday on The Kelly Clarkson Show, the lifestyle influencer, 83, and World Food Kitchen founder, 55, were dishing about the delicious dinners they would eat after a long day of production in Toronto. The competition show features 12 Chefs in cook off as they deal with personal obstacles. 'Do you want to know a secret?,' she said as she leaned over to the host, 'I've never ordered in.' Clarkson, 43, was visibly shocked. 'My daughter will vouch for me,' the Martha Cooks star asserted. 'Are you kidding me?' Clarkson queried aghast. 'You've never been like, "It's a Taco Bell night. We're just doing it?"' 'Martha!' exclaimed Andres in equal disbelief. 'Oh my God.' 'Never ordered in,' Stewart said, shaking her head. 'So I will go out,' she continued, 'or I will not eat.' 'Prove it!' Andres exclaimed extending a challenge. 'People of America, if you have a photo of Martha Stewart ordering in we want to see it! We demand an investigation!' 'Not a doggy bag' said Clarkson. 'We want to see it.' 'That's insane' the Stronger singer said to her guest. 'You're so pure,' Andres told his co-star, and she jokingly repeated 'I'm so pure.' Andres then got down on one knee telling her 'we don't deserve you Martha,' while Stewart held her hands and looked to the ceiling briefly in a prayer pose and Clarkson collapsed in laughter wiping tears away from her eyes. 'Do you want to know a secret?,' Stewart said as she leaned over to the host, 'I've never ordered in' 'Martha!' exclaimed Andres in disbelief. 'Oh my God. Are you kidding me?' Clarkson queried aghast. 'You've never been like, "It's a Taco Bell night. We're just doing it?"' It appears Stewart's streak may have been broken, Clarkson finished the segment saying 'Don't you worry. I've ordered enough for the both of us.' Stewart's confession comes after she starred in an Uber Eats Super Bowl commercial with Charli XCX. She also shared the screen in another spot with Oscar winner Matthew McConaughey. After her admission, it's uncertain whether Stewart will be signed by the delivery service again. Yes Chef was scheduled to debut on Monday night at 10pm on NBC.
USA Today
10-02-2025
- Entertainment
- USA Today
Watch the 'Lilo & Stitch' Super Bowl commercial
Watch the 'Lilo & Stitch' Super Bowl commercial Show Caption Hide Caption Matthew McConaughey talks tuna salad and Uber Eats Super Bowl campaign Matthew McConaughey chats exclusively on set with USA TODAY's Ralphie Aversa about his new Uber Eats Super Bowl ad and infamous tuna salad recipe. UBER EATS Disney dropped a commercial for its upcoming live-action "Lilo & Stitch" movie during the 2025 Super Bowl, featuring Experiment 626 wreaking havoc on the field at a football game. In a remake of the 2002 film, 7-year-old Maia Kealoha stars as Lilo, a young Hawaiian girl who adopts the blue alien. Chris Sanders, who voiced Stitch in the original movie, returns to do the same for the CGI character. Other voices in the film include Zach Galifianakis, Billy Magnussen and Tia Carrere – who played Lilo's older sister Nani in the animated film. "Lilo & Stitch" comes is released in theaters on May 23. Lilo & Stitch commercial The USA TODAY app gets you to the heart of the news — fast. Download for award-winning coverage, crosswords, audio storytelling, the eNewspaper and more.
USA Today
09-02-2025
- Entertainment
- USA Today
Best Super Bowl commercials of all time: Ad Meter champions through the years
Best Super Bowl commercials of all time: Ad Meter champions through the years Show Caption Hide Caption Matthew McConaughey talks tuna salad and Uber Eats Super Bowl campaign Matthew McConaughey chats exclusively on set with USA TODAY's Ralphie Aversa about his new Uber Eats Super Bowl ad and infamous tuna salad recipe. UBER EATS Perhaps it's simply a pair of dancing bears. Or a dog seeking healthier food to live a long, long time. Or maybe NBA stars pulling off trick shots, cantering horses or an invasive dad spying on a date. Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public. Some of the notable ads for the 2025 features the return of Budweiser's beloved Clydesdales and Sydney Sweeney making an surprise appearance in a "When Harry Met Sally" spoof. Here's a look back at all the Ad Meter winners dating back to 1989: AD METER: Vote on best commercials 2024: State Farm, "Like a Good Neighbaaa" 2022: Rocket Mortgage, "Dream House with Anna Kendrick and Barbie" 2021: Rocket Mortgage, "Certain Is Better – Tracy Morgan, Dave Bautista & Liza Koshy" 2020: Jeep, "Groundhog Day" 2019: NFL, "The 100-Year Game" 2018: Amazon, "Alexa Loses Her Voice" 2017: Kia, "Hero's Journey" 2016: Hyundai, "First Date" 2015: Budweiser, "Lost Dog" 2014: Budweiser, "Puppy Love" 2013: Budweiser, "Brotherhood" 2012: Doritos, "Dog bribes cat owner" 2011 (tie): Bud Light, "Dog sitter puts dogs to work" 2011 (tie): Doritos, "Dog's revenge for Doritos teasing" 2010: Snickers, "Betty White and Abe Vigoda play in a casual football game" 2009: Doritos, "Crystal ball sees free Doritos" 2008: Budweiser, "Dalmatian trains Clydesdale to make beer wagon team" 2007: Budweiser, "Crabs worship Bud ice chest" 2006: Bud Light, "A secret fridge stocks Bud Light" 2005: Bud Light, "Pilot jumps out of plane for six-pack of Bud Light after skydiver refuses" 2004: Bud Light, "Owners demonstrate how their dogs fetch Bud Light" 2003: Budweiser, "Football-playing Clydesdales turn to zebra referee to review call on replay" 2002: Bud Light, "Romantic evening goes awry with satin sheets" 2001: Bud Light, "Cedric's dream date goes awry" 2000: Budweiser, "Rex the dog recalls worst day" 1999: Budweiser, "Dalmatians get different jobs" 1998: Pepsi, "Flying geese" 1997: Pepsi, "Pepsi bears dance to Village People tune" 1996: Pepsi, "Coke driver nabs Pepsi" 1995: Pepsi, "Boy gets sucked into Pepsi bottle" 1994: Pepsi, "A chimp experiment goes awry" 1993: McDonald's, "Jordan, Bird shoot hoops" 1992: Nike, "Michael Jordan/Bugs Bunny" 1991: Diet Pepsi, "New jingle spreads around the world" 1990: Nike, "Announcers and athletes" 1989: American Express, "Saturday Night Live" The USA TODAY app gets you to the heart of the news — fast. Download for award-winning coverage, crosswords, audio storytelling, the eNewspaper and more.
USA Today
09-02-2025
- Entertainment
- USA Today
How much does a Super Bowl commercial cost in 2025? 30-second ad prices through history
How much does a Super Bowl commercial cost in 2025? 30-second ad prices through history Show Caption Hide Caption Matthew McConaughey talks tuna salad and Uber Eats Super Bowl campaign Matthew McConaughey chats exclusively on set with USA TODAY's Ralphie Aversa about his new Uber Eats Super Bowl ad and infamous tuna salad recipe. UBER EATS The cost of Super Bowl commercials continues to rise, a year after the big game set viewership records yet again. In the weeks leading up to the game, the cost of a 30-second advertisement was up to about $8 million, the most expensive Super Bowl commercials in history. 'If they had a good experience last year, why would you not want to repeat it?' said Kim Whitler, marketing professor at the University of Virginia. 'It could be a very important catalyst to broadening the NFL community and drive greater interest from more, varied brands to want to reach this varied audience. 'Which drives up demand for Super Bowl advertising. Which drives up dollars.' Since 1989, USA TODAY Ad Meter has surveyed viewers live and awarded an annual winner to the highest-rated commercial from the big game. AD METER 2025: Vote on best commercials How much does a Super Bowl commercial cost in 2025? A 30-second commercial during Super Bowl 59 costs about $8 million. Super Bowl commercial cost by year Here's what 30-second Super Bowl ads have cost through the years: Super Bowl I, 1967 – $37,500 Super Bowl II, 1968 – $54,500 Super Bowl III, 1969 – $55,000 Super Bowl IV, 1970 – $78,200 Super Bowl V, 1971 – $72,500 Super Bowl VI, 1972 – $86,100 Super Bowl VII, 1973 – $88,100 Super Bowl VIII, 1974 – $103,500 Super Bowl IX, 1975 – $107,000 Super Bowl X, 1976 – $110,000 Super Bowl XI, 1977 – $125,000 Super Bowl XII, 1978 –$162,300 Super Bowl XIII, 1979 – $185,000 Super Bowl XIV, 1980 – $222,000 Super Bowl XV, 1981 – $275,000 Super Bowl XVI, 1982 – $324,300 Super Bowl XVII, 1983 – $400,000 Super Bowl XVIII, 1984 – $368,200 Super Bowl XIX, 1985 – $525,000 Super Bowl XX, 1986 – $550,000 Super Bowl XXI, 1987 – $600,000 Super Bowl XXII, 1988 – $645,500 Super Bowl XXIII, 1989 – $675,500 Super Bowl XXIV, 1990 – $700,400 Super Bowl XXV, 1991 – $800,000 Super Bowl XXVI, 1992 – $850,000 Super Bowl XXVII, 1993 – $850,000 Super Bowl XXVIII, 1994 – $900,000 Super Bowl XXIX, 1995 – $1.15 million Super Bowl XXX, 1996 – $1.085 million Super Bowl XXXI, 1997 – $1.2 million Super Bowl XXXII, 1998 – $1.29 million Super Bowl XXXIII, 1999 – $1.6 million Super Bowl XXXIV, 2000 – $2.1 million Super Bowl XXXV, 2001 – $2.2 million Super Bowl XXXVI, 2002 – $2.2 million Super Bowl XXXVII, 2003 – $2.2 million Super Bowl XXXVIII, 2004 – $2.3 million Super Bowl XXXIX, 2005 – $2.4 million Super Bowl XL, 2006 – $2.5 million Super Bowl XLI, 2007 – $2.385 million Super Bowl XLII, 2008 – $2.699 million Super Bowl XLIII, 2009 – $2.999 million Super Bowl XLIV, 2010 – $2.954 million Super Bowl XLV, 2011 – $3.1 million Super Bowl XLVI, 2012 – $3.5 million Super Bowl XLVII, 2013 – $3.8 million Super Bowl XLVIII, 2014 – $4 million Super Bowl XLIX, 2015 – $4.25 million Super Bowl 50, 2016 – $4.5 million Super Bowl LI, 2017 – $5 million Super Bowl LII, 2018 – $5.2 million Super Bowl LIII, 2019 – $5.3 million Super Bowl LIV, 2020 – $5.6 million Super Bowl LV, 2021 – $5.5 milllion Super Bowl LVI, 2022 – $6.5 million Super Bowl LVII, 2023 – $7 million Super Bowl LVIII, 2024 – $7 million Super Bowl LIX, 2025 – about $8 million The USA TODAY app gets you to the heart of the news — fast. Download for award-winning coverage, crosswords, audio storytelling, the eNewspaper and more.
USA Today
07-02-2025
- Entertainment
- USA Today
'Friday Night Lights' creator directs Cirkul's debut Super Bowl commercial
'Friday Night Lights' creator directs Cirkul's debut Super Bowl commercial Show Caption Hide Caption Matthew McConaughey talks tuna salad and Uber Eats Super Bowl campaign Matthew McConaughey chats exclusively on set with USA TODAY's Ralphie Aversa about his new Uber Eats Super Bowl ad and infamous tuna salad recipe. UBER EATS It started out as a locker-room spitballing session, a couple of Ivy League football players trying to solve for hydration. Sunday, more than a decade and many late nights and early mornings later, Garrett Waggoner and Andy Gay's brainchild will be unveiled on the biggest commercial gridiron of them all. The co-founders of Cirkul will enjoy a significant full circle moment, when a 30-second spot for their flavored water will air during the Super Bowl. It's a big game debut rich in symbolism: Cirkul distributed its first product in 2018, just a few years after Waggoner was parking cars in between his two seasons playing football for Winnipeg of the CFL and Gay was selling shoes, both hoping to gain a foothold with investors to provide a proof of concept. By 2022, after multiple investment rounds, Cirkul exceeded a $1 billion valuation. And after the brand enjoyed a boost from TikTok virality and gained a foothold at Walmart and other massive distributors, the group felt it was time to strike on Super Sunday, symbolically completing a dizzying rise. 'Even a couple-few years ago,' says Waggoner, 'Andy and I were in the warehouse, packing boxes. 'To be on the biggest stage, yeah, it's pretty humbling.' They're scarcely going it alone. Thanks in part to Cirkul chief marketing officer Steve Battista, the group reeled in director Peter Berg, well-known cinematically but also a veteran of multiple long-form Super Bowl commercials for the NFL. And to connect with the audience, the crew brought aboard comedian and former "Pitch Perfect" star Adam DeVine, cast opposite his wife, actress Chloe Bridges, aiming to execute a vision the founders concocted over the long haul. 'A lot of early mornings, a lot of 3 a.m., 4 a.m. brainstorming sessions,' says Gay. 'We had a lot of ideas we wanted to fit in and (Battista) kept banging us on the head, saying, 'Guys, it's 30 seconds, 30 seconds.' They were in good hands. 'Poetry in motion' Berg, the creative force behind both the "Friday Night Lights" movie and celebrated TV series, cut his commercial teeth by helming a pair of two-minute Super Bowl spots for the NFL; he'll have a third featured in this year's game. Yet Cirkul – not even a decade old – presented a significant challenge that the hoary NFL didn't: Connecting a nascent product with a largely unknowing audience. 'They had all the accompanying anxiety that comes with trying to launch a new product and go all in on a Super Bowl spot,' Berg said of the Cirkul gang. 'You knew they were making a pretty large commitment and I wanted to help them take that quite seriously. 'The biggest challenge was helping them get through the pressure of the moment. It's a huge commitment financially and as far as reputation goes, you can't walk it back. You're proclaiming something is legit, on the biggest stage in the world. 'People are maybe a little tense. You can feel the pressure. That's what I like about Super Bowl spots – everybody's sitting up a little straighter and breathing a little shorter.' They were certainly all ears. Waggoner was a hard-hitting safety at Dartmouth, got a brief look in Detroit Lions camp and then played two seasons for the Winnipeg Blue Bombers. Gay was a reserve quarterback at Dartmouth and both, naturally, were big fans of Berg's football work on the big and small screen. They were relatively awestruck seeing his handiwork up close. 'It was our first time being on set with someone of his caliber,' says Gay. 'He'd throw out suggestions or tweaks or ideas and you'd be like, 'Oh, let's see how it goes,' and it would just be perfect, and bring the entire spot to life, and get so much more out of the limited time and scenes we have to play with in that 30-second mark.' Says Waggoner: "It was like seeing what one of the best quarterbacks of all time was like on the field. Small nuances, different tweaks, talking off-set to different talent. It was poetry in motion.' Time for a 'big bet' Berg says in working with emerging products like Cirkul, 'you have to let the brand land.' That's been a near decadelong process for a product that touts sustainability and health, along with the consumer's freedom to dial up the flavor in their water. Now, thanks in no small part to shrewd online marketing, Cirkul is in Walmart and Target, available on Amazon, credible with young consumers. Waggoner says Cirkul's aided brand awareness – or the measure of how many people can recognize a brand when prompted – is just 20%. Yet its widespread availability made now the time to strike. 'At this point in our life cycle, it makes sense to make a big bet,' he says. 'We're fully widely distributed now, in all the places where customers would think about shopping.' The group is confident in Sunday's final product, and will connect what they believe is a unique product with a similarly splashy spot. 'What we've got cooked up is something I don't think people have ever seen before,' says Waggoner. 'And we're really excited to see how America reacts.'
