John Lewis announces autumn Rejina Pyo collab
It builds on the success of its earlier Awake Mode collab and continues its relationship with the British Fashion Council (BFC) supporting British design talent.
And of course, it strengthens the retailer's fashion credentials, with the company saying it aims to 'consistently offer customers high-quality, exciting and wearable pieces'.
Seoul-born Pyo relocated to London in 2008 and after graduating from the MA Fashion Design programme at Central Saint Martins, received the prestigious Han Nefkens Award, paving the way for the launch of her namesake brand.
The offer at John Lewis will be centred around a 'classic British aesthetic, blending city style with feminine simplicity'.
It's been designed by Pyo alongside John Lewis's design team with the store's fashion design director Queralt Ferrer saying the link-up 'seemed like a very natural fit. I believe this collection really draws on the strengths of both brands, creating something unique and contemporary'.
Prices will range from £36 to £399.
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