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Kim K's make-up artist just launched a mascara – and I was one of the first people to try it

Kim K's make-up artist just launched a mascara – and I was one of the first people to try it

The Sun08-05-2025

I'D put money on the fact that mascara is the most popular make-up product.
It's definitely the easiest to apply, and makes an immediate difference to your face, so even if you're not into make-up, you can't get it wrong.
I've had many new mascaras, all promising to be the best one ever, cross my desk already this year with price points ranging from a few pounds to over £50 - and a quick search of Boots.com throws back over 400 results for "mascara", so it's no wonder finding The One feels like a minefield.
I know this is a huge claim - but I think Kim Kardashian's famed make-up artist Mario Dedivanovic's debut mascara might just be the perfect all-rounder.
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Before I tell you why, let me first list all my requirements, so you can understand how picky I am.
I've got sensitive eyes that always seem to be itchy, so I need a lightweight formula that doesn't make the problem worse.
Because of said itching, it also can't flake - there's nothing worse than looking in the mirror and seeing black specs all over your face.
I've got very oily skin, so it needs to be smudge-proof - but because of said sensitive eyes, I try to avoid waterproof formulas, which can take a heavy-duty cleanser to remove.
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As for my lashes, they're long (a win!) but fair and very straight - so the brush needs to be able to get into the inner corner of my eye to pick up every hair and lift my lashes, while the formula has to hold them in place once it's on and not clump lashes together or look thick towards the ends.
I told you - I'm a really tough customer when it comes to mascara.
Miraculously, Makeup By Mario Master Mascara, £28 manages to tick pretty much all the right boxes.
A few years ago, I attended a Mario Dedivanovic make-up masterclass where he divulged his foolproof four-step mascara routine.
Curl lashes, wipe excess off mascara brush, apply to lashes, then comb lashes through to separate. But the clever design of Makeup By Mario's Master Mascara delivers the same results in one step.
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Makeup By Mario Master Mascara, £28
It has a cone-shaped tapered wand that I knew I was going to love as soon as I saw it.
The slimline design means I can get up close and personal with the base of my lashes without transferring the product on to my eyelid, but it's not too complicated that I need perfect lighting and a magnifying mirror to work out which way to use it.
Plus, the head of the wand has fibre bristles, which I prefer, as they help distribute product more evenly.
The bristles are super-thin and spiral around the wand, so they comb through every lash - picking up ones I didn't even realise I had - adding volume, and seamlessly carry product from root to tip while also preventing lashes sticking together so they look wispy rather than spider-like.
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It has a shorter wand than most on the market, which allows more control as you can get closer to your face.
I'm usually wedded to my lash curler, but I've stopped using it completely since trying Master Mascara, as the tubing formula means you can lift your lashes with the wand alone by holding it in place for a few seconds while the formula sets to maintain the curl.
Hours after applying, I can feel my lashes touching my brow bone when I look up, so I can vouch for how well it stops them falling flat.
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The first time I used it, I was worried the formula might be too wet and thus prone to smudging, but it dries down quickly on lashes putting my fears to rest.
I even wore it when I went to cheer on my friends running the London Marathon - if you've seen any videos on TikTok, you'll know how emotional it can get, but there was no sign of panda eyes at the finish line.
Yet still, because of the pro-vitamin B5 and caster oil-packed formula, my lashes don't feel at all crispy.
It's not something I do often, but in the name of research, I even reapplied the mascara after a full day's work to see what would happen.
It didn't flake or get clumpy, only upped the volume for a more dramatic look.
Makeup By Mario Master Mascara, £28
I love how you can tailor the application and achieve countless different looks - from minimalist, lengthened lashes to OTT false-lash effect volume, it's the most versatile formula I've used in a long time!
Top beauty trends for 2025
Hayley Walker, Beauty Expert at Justmylook spoke exclusively to Fabulous about the big beauty trends for 2025.
Haircare
Hair gloss treatments are a must-have as beauty enthusiasts love the salon-quality shine and enhanced colour delivered by the trending treatment.
Hair glosses are multifunctional, as they nourish the hair while offering a vibrant, healthy-looking finish, combining 2025's core trends. This treatment is perfect for those seeking an affordable, at-home glow-up.
2025 will focus on skin repairing and texture-enhancing treatments.
Skincare
Rejuran treatment, a celebrity-endorsed procedure, will see a rise in demand this year as many seek to enhance their skin's appearance. The procedure entails injecting polynucleotides derived from salmon DNA to enhance skin texture and elasticity. 'Rejuvenation is expected to dominate 2025 skincare trends as many seek to achieve a flawless, youthful complexion.
Skincare will also include back-to-basic products for a simplified routine.
Ginseng cleansing oil and panthenol cream are among the trending products for 2025. The cleansing oil is excellent for dissolving make-up and impurities without clogging pores and is enriched with nourishing properties to leave the skin feeling and looking refreshed and radiant.
Make-up
Make-up trends will follow suit to achieve youthful and radiant looks. Under-eye brighteners will be sought-after products for delivering coverage while enhancing natural radiance. This beauty tool will complement natural beauty while improving and brightening dull skin.
Make-up looks will be bigger and bolder in 2025 with cluster lashes expected to surge this year. These lashes bring the glam to glamorous looks as they deliver dramatic volume to enhance everyday or special occasion looks.
Peel-off lip stains circulated the beauty industry in 2024 and are expected to dominate in 2025. The growing popularity of this product is due to its ability to provide long-lasting, transfer-proof colour to lips, enhancing a natural aesthetic. Additionally, cherry-coded aesthetics are expected to be everywhere this year as the deep, rich hue can be achieved using peel-off lip stains or bold lip looks for a dramatic effect.
Nails
2025 will be another year of countless, show-stopping nail trends. Goddess Nails and Aura Nails deserve an honourable mention as these designs channel an ethereal, celestial aesthetic for bold, self-expressing nails.

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Calvin Harris 'turns quiet Cotswolds village into Calvin Country with £15m property spree where he plans to set up home with TV presenter wife Vick Hope'
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Calvin Harris 'turns quiet Cotswolds village into Calvin Country with £15m property spree where he plans to set up home with TV presenter wife Vick Hope'

Calvin Harris has reportedly transformed a sleepy Gloucestershire village into his own multi-million-pound countryside empire snapping up homes left, right and centre. The Scottish hitmaker, 41, worth an eye-watering £250million, is set to move into a stunning new five-bed mansion with his pregnant wife, Countryfile and Radio 1 presenter Vick Hope, later this summer. But he hasn't stopped there, as Calvin has also reportedly bought two neighbouring homes and is eyeing up a third, bringing his total spend in the area to an estimated £15million. One local told The Sun: 'Building work there finally finished, for now, last week and we're expecting Calvin and Vick to move in at the end of the summer after his season playing at clubs in Ibiza has finished. From the road, the house looks amazing. 'No expense seems to have been spared. I am sure they will love living here as a family.' From A-list scandals and red carpet mishaps to exclusive pictures and viral moments, subscribe to Daily Mail's showbiz newsletter to stay in the loop. The move mirrors Ed Sheeran 's infamous creation of 'Sheeranville' in Suffolk, with Calvin now following suit by transforming the sleepy village of just 700 people. Another resident said: 'Just like Ed Sheeran, he seems to want to buy up the properties that surround his incredible new house. 'We have had to put up with lots of building work going on, for what seems like years but what has annoyed locals most is that a lovely vineyard has gone.' Alongside the main mansion, originally bought in 2019 for £3.6million, which was flattened and rebuilt from scratch, it is thought Calvin also snapped up a six-bedroom property with a three-acre vineyard for £3.6 million, although he insisted the vines be ripped out. The plush pad, made from classic honey-coloured Cotswold stone, features five bedrooms, a swimming pool and tennis court. Other locals joked that the local pub could be next on his list - and suggested the chart-topper might even treat residents to a DJ set. Calvin, who once worked in a fish factory and stacked shelves at Safeway to buy his first decks, has since topped charts with 11 UK No1s and raked in millions from a Las Vegas residency. Ever since he sold his song catalogue in 2020 for a reported £76million and has invested heavily in property ever since. The new mansion features a series of large ground floor rooms including kitchen, dining room and TV snug. Already the owner of a £12million mansion in LA, a £7.5million London townhouse, and a 138-acre farm in Ibiza, Calvin appears to have found his UK base in the Cotswolds, alongside celebrity neighbours like the Beckhams, Kate Moss, and Jeremy Clarkson. MailOnline have contacted Calvin's representatives for comment. 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The best wines to buy from M&S this summer
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