Redington unveils SAR 2bln spending plan for the Kingdom at LEAP 2025
Redington's Commitment to Saudi Arabia
Redington is demonstrating its strong commitment to the Kingdom through significant spends funded through internal accruals. The biggest announcement that the company is making at LEAP 2025 is that it will spend an impressive SAR 2 Billion in the Kingdom over the next decade. This spending will include a state-of-the-art HQ, a cutting-edge automated and smart distribution center and investments into building talent.
Redington has had an on-ground presence in Saudi Arabia for the last 24 years, clearly demonstrating how deep-seated its priorities are in the Kingdom. Having a network of physical warehouses across the major cities in Saudi and delivering $1.5 billion worth of technology in 2024 alone underscores its market dominance. Aligned to Saudi Arabia's Vision 2030, Redington is playing a key role in ensuring the availability of tech across the Kingdom.
Viswanath Pallasena, Chief Executive Officer at Redington MEA, said, 'We are wholeheartedly committed to Saudi Vision 2030, where technology is a key component to all its 3 pillars – a vibrant society, a thriving economy and an ambitious nation. We're truly dedicated to playing an active role in bringing its transformative goals to life. By aligning our efforts with this ambitious vision, we aim to contribute meaningfully to the Kingdom's progress and long-term success.'
Redington has announced the availability of Saudi-made servers in its robust portfolio of offerings from leading global brands. 'Our long-standing association with world-class brands allows us to be a catalyst to take local manufacturers to global markets. Shipping Saudi-made servers across the region would be a privilege as it makes us a part of Saudi's exciting growth story. With a focus on quality, performance, and scalability, these Saudi-made servers are engineered to support the most critical business operations, offering unparalleled reliability and security,' Pallasena shared.
As an ambitious nation building non-oil economies at scale, the Saudi government has doubled down its efforts on building SME and start-up incubators by providing capital infrastructure and favourable policies. The government efforts have given a rise to a plethora of tech start-ups and ISVs, surging demand for technology and support ecosystems. Along with cloud hyperscalers, software providers and AI platforms, Redington is actively empowering the startup and ISV ecosystem in Saudi Arabia.
Rawad Ayash, President, Saudi Arabia, Redington, said, 'Redington provides essential support to Saudi SMEs, startups, and ISVs, helping them expand into global markets.'
Apart from scaling its infrastructure and building ecosystems, the distributor has also made significant strides in talent acquisition, developing skilled professionals to strengthen their capabilities and help meet the growing demands of the industry.
Ayash added, 'Redington will continue to invest in its Najem Program, which is designed to equip Saudi nationals with skills across various corporate areas. Our aim is to empower these individuals and develop as leaders in a corporate environment. Redington's dedication to the Kingdom is exemplified by its focus on nurturing talent, supporting local businesses, building infrastructure and driving growth in the tech industry.'
Redington at LEAP 2025
Through its participation at LEAP 2025, Redington aims to unravel exciting opportunities for businesses, empowering them with cutting-edge solutions and collaborative partnerships. By connecting businesses with the full potential of emerging technologies, Redington is positioning itself as a key driver in the region's digital transformation.
Attendees to the Redington booth – Hall 3, D70 at LEAP 2025 will witness innovations across technologies, learn new use cases for advanced solutions, gain insights to on ground experiences, success stories, market trends, and connect with technology experts.
'LEAP 2025 marks a pivotal moment as we look toward the immense potential of Saudi Arabia's digital future. The Kingdom is uniquely positioned to lead the region in innovation, and at Redington, we are deeply committed to fostering collaborations that will unlock transformative opportunities. With our extensive expertise, cutting-edge technology, and strong network of partners, we are well-equipped to support Saudi Arabia's ambitious vision for digital growth,' added Pallasena.
Redington is dedicated to helping Saudi Arabia achieve its full potential on the global stage, playing a key role in realizing Vision 2030 and shaping a prosperous future for the Kingdom.
About Redington
Redington is a thriving technology solutions provider with over US$10 billion in revenues, with a network of 450+ international brands across 40 markets in the IT space. Redington was ranked 7th globally by renowned research firm Canalys based on 2023 revenues. It is projected to be one of the fastest-growing distributors in the world.
Redington not only bridges the gap between innovation and adoption; it masterfully navigates and dissolves the complexities of technology friction—the multifaceted challenges that emerge as technology evolves and integrates into various markets. Addressing key market, technology, and knowledge frictions, Redington empowers businesses to thrive in complex and evolving landscapes. By transforming these frictions into opportunities, we drive profound technological impact and accessibility. Redington ensures seamless distribution across IT/ITeS, Telecom, Lifestyle, and Solar sectors in regions including India, South East Asia, the Middle East, Africa, and Turkey.
Redington Media Contact:
Janees Reghelini
Senior Communications and Media Manager
Redington MEA
Email: janees.reghelini@redingtongroup.com
Mobile: +971 56 689 6953
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Broadcast Pro
a day ago
- Broadcast Pro
NSG launches KSAs first Earth Observation Marketplace
Operated by UP42 the Earth Observation platform was launched to meet the growing demand for high-resolution satellite imagery and space analytics across key sectors. Neo Space Group (NSG) has announced the launch of the Earth Observation (EO) Marketplace, the Kingdoms first dedicated EO data marketplace, powered by UP42 a company fully owned by Neo Space Group (NSG). The platform is designed to meet the growing demand for advanced EO and geospatial data solutions. The group stated that the EO Marketplace will bring together a growing network of EO data providers and value-added service providers offering advanced geospatial analytics and data processing capabilities. The platform is built to empower public sector agencies, Saudi companies and international users by offering a wide range of high-resolution satellite imagery and EO data products. It aims to serve as a comprehensive and simplified one-stop shop to support solution developers and service providers and is fully equipped to meet the future needs of government entities within the Kingdom. The platform is also expected to drive the expansion of EO data availability across a range of applications in key sectors, including environment, infrastructure, energy, real estate, mining, transportation, logistics, agriculture and others. This launch aligns closely with the initiatives and goals of Saudi Vision 2030. The launch follows the completion of NSGs acquisition of UP42 GmbH from Airbus originally disclosed in December 2024. UP42 is a next-generation digital platform for EO that leverages cloud computing technology to provide leading solutions for accessing and analyzing Earth observation data. It enables seamless discovery, acquisition and management of EO data and large-scale image processing via unified formats, intuitive tools and fully automated workflows. The platform is designed to comply with the regulatory requirements of the Kingdom and is hosted on a secure and reliable infrastructure. Martijn Blanken, CEO of Neo Space Group, said: 'The launch of the EO Marketplace reflects the Kingdoms remarkable trajectory of growth and the increasing demand for EO data. Today, more than ever, EO data plays a pivotal role in supporting Saudi Arabias transformational Vision 2030 from infrastructure development and urban expansion to optimized resource management. Given the Kingdoms vast geography spanning over 2.15 million square kilometers, nearly the size of Western Europe this platform will serve as both a valuable marketplace and decision-making tool across a wide range of sectors.' Frank Salzgeber, Acting Deputy Governor for the Space Sector at the Communications, Space & Technology Commission (CST), commented: 'Value creation is shifting downstream in the EO supply chain where AI technologies intersect with space data. The market is now at a perfect inflection point. He added: Alongside enhancing national capabilities, the platform is expected to accelerate the adoption of space technologies in the Kingdom. It reflects our national priorities: fostering technological innovation, ensuring regulatory compliance, and building secure infrastructure.' Neo Space Group (NSG) also expressed its deep appreciation for the continuous guidance and support of the Communications, Space & Technology Commission (CST), which has played a vital role throughout this journey from licensing and enabling the platform to ensuring strategic alignment.
Arabian Post
2 days ago
- Arabian Post
Wealth Fund Cleans House of Key US Tech and Logistics Stocks
Saudi Arabia's Public Investment Fund, one of the world's largest sovereign wealth funds with nearly $1 trillion in assets, has completely divested from six prominent U. S.-listed firms during the second quarter of 2025. Filings reveal that PIF no longer holds any shares in Meta, Shopify, PayPal, Alibaba, Nu Holdings or FedEx. At the end of March, the fund still held significant stakes—for example, nearly 668,000 class A shares of Meta and 1.76 million shares of PayPal—yet by the close of June, it had fully exited these positions. This strategic shift resulted in a reduction of PIF's disclosed U. S. equity holdings from $25.5 billion in Q1 to $23.8 billion in Q2, including call options. The divestments occurred during a period when U. S. markets were rebounding from April's losses tied to tariff policy uncertainty. This recalibration aligns with PIF's broader Vision 2030 mandate, under which the fund is increasingly directing its capital toward domestic megaprojects like NEOM, as well as global sectors such as tourism, clean energy, logistics, and elite sports investments. ADVERTISEMENT In the second quarter, PIF's heaviest exposures remained in sectors aligned with innovation and entertainment. According to its Q2 13F filing, the top holdings comprised Uber, Electronic Arts, Lucid and Take-Two Interactive, maintaining a concentrated portfolio weighted toward high-growth technology and gaming assets. By contrast, positions in firms like Meta, PayPal and Alibaba—which once formed a portion of its U. S. portfolio—were eliminated entirely. The timing suggests a deliberate shift away from large-cap tech and fintech, perhaps reflecting changing priorities amid global market volatility and evolving geopolitical considerations. Exiting stakes in Meta and Shopify, which represented substantial tech exposure, signals a pivot toward sectors considered more resilient or strategically aligned with long-term national ambitions. PIF's move exemplifies its dual-track strategy: while shedding exposure to certain U. S.-listed technology and logistics firms, it continues to cement core holdings in key global brands and innovative sectors. As PIF steers more resources toward domestic transformation and sustainable sectors, its shifting portfolio underscores how sovereign wealth strategy can reflect broader economic and policy imperatives.
Zawya
3 days ago
- Zawya
Trend Micro Launches Agentic SIEM to Herald New Era of Proactive Security
AI-based offering will help make alert overload a thing of the past for SecOps teams HONG KONG SAR - Media OutReach Newswire - 15 August 2025 - Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cybersecurity leader, today announced new agentic AI technology designed to solve the traditional pain points associated with Security Information and Event Management (SIEM). When combined with Trend's digital twin capabilities it will help to transform security operations by proactively mitigating security risks. To learn more about Trend Micro's Agentic SIEM technology, please visit: Dave Gruber, Principal Cybersecurity Analyst at ESG:"As the cybersecurity stack increasingly becomes AI driven, the security data layer must evolve to support data-hungry agentic capabilities, including infusing agentic AI into core SIEM functions. Trend Vision One Agentic SIEM enters the SIEM market at a pivotal time, leveraging Agentic AI from the ground up to drive speed, performance, and a new level of risk-driven, contextual insights to rapidly mitigate cyber threat activity." SIEM technology has been around for decades, but users face longstanding issues including cost, complexity, alert overload, and passive data lakes. In addition, traditional SIEMs rely on manual configuration and static parsers, which can't keep up with the pace or variety of modern data sources. Trend's Agentic SIEM was built from the ground up to address these challenges, leveraging the next generation of AI technology to proactively think, learn, and act. Acting independently, it cuts through alert noise, reducing workloads for overburdened security teams. What used to take weeks of setup is now automated by Agentic AI — it learns, maps, and optimizes data as it goes. Customers using Trend's agentic SIEM will improve their security and efficiency with: 900+ data sources supported since launch on August 1 to improve visibility, context and threat detection Three-day onboarding for new log types—with reduction to three hours by 2026—to reduce the risk of the unknown in enterprise environments Trend's proven XDR capabilities, with six native security sensors across endpoint, cloud, email, networks, servers, and identity. Agentic SIEM brings in third-party telemetry to provide a full view of the environment. Up to seven years of archival data retention and two years of analytic retention for enhanced detection, threat hunting, and compliance support. Rachel Jin, Chief Enterprise Platform Officer at Trend: "Agentic SIEM is a major stepping stone to our long-term vision for full, AI-driven SecOps. It's a future in which security teams will have more time to work on strategic tasks, safe in the knowledge that our agentic AI has their backs. With this launch, Trend is once again laying down a marker for cybersecurity innovation and global market leadership." Agentic SIEM has the potential to supercharge SIEM across a variety of use cases: Threat Detection and Response: Replaces manual log and alert monitoring with autonomous data analysis, anomaly detection and response—reducing time to detect and mitigate threats. Compliance Support: Combines extended data retention with the ability to search archival logs—meeting audit and regulatory requirements with ease. Incident Investigation: Replaces manual, time-consuming and error-prone investigations with automated data correlation from multiple sources, to accelerate the process and enhance accuracy. The potential to combine Agentic SIEM with Trend's latest digital twin technology is a revolutionary opportunity for customers. Doing so enables proactive mitigation of security risks impacting these virtual models—surfacing intelligence to enhance resilience, compliance, and competitive advantages. This presents major opportunities in highly sensitive use cases including healthcare, supply chain security, predictive maintenance, and smart building management. Hashtag: #trendmicro #trendvisionone #visionone #cybersecurity #AgenticSIEM #SIEM #AISecurity #Nvidia The issuer is solely responsible for the content of this announcement. About Trend Micro Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro's AI-powered cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, Trend's platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 70 countries, Trend Micro enables organizations to simplify and secure their connected world. Trend Micro
