Redington unveils SAR 2bln spending plan for the Kingdom at LEAP 2025
Riyadh, Saudi Arabia – Redington, a leading technology aggregator and innovation powerhouse across emerging markets, is making a bold appearance at LEAP 2025, Saudi Arabia's premier tech event. With the theme of Synergizing the Tech Ecosystem, Redington is positioning itself as the aggregator that will help usher in a new era of technologies.
Redington's Commitment to Saudi Arabia
Redington is demonstrating its strong commitment to the Kingdom through significant spends funded through internal accruals. The biggest announcement that the company is making at LEAP 2025 is that it will spend an impressive SAR 2 Billion in the Kingdom over the next decade. This spending will include a state-of-the-art HQ, a cutting-edge automated and smart distribution center and investments into building talent.
Redington has had an on-ground presence in Saudi Arabia for the last 24 years, clearly demonstrating how deep-seated its priorities are in the Kingdom. Having a network of physical warehouses across the major cities in Saudi and delivering $1.5 billion worth of technology in 2024 alone underscores its market dominance. Aligned to Saudi Arabia's Vision 2030, Redington is playing a key role in ensuring the availability of tech across the Kingdom.
Viswanath Pallasena, Chief Executive Officer at Redington MEA, said, 'We are wholeheartedly committed to Saudi Vision 2030, where technology is a key component to all its 3 pillars – a vibrant society, a thriving economy and an ambitious nation. We're truly dedicated to playing an active role in bringing its transformative goals to life. By aligning our efforts with this ambitious vision, we aim to contribute meaningfully to the Kingdom's progress and long-term success.'
Redington has announced the availability of Saudi-made servers in its robust portfolio of offerings from leading global brands. 'Our long-standing association with world-class brands allows us to be a catalyst to take local manufacturers to global markets. Shipping Saudi-made servers across the region would be a privilege as it makes us a part of Saudi's exciting growth story. With a focus on quality, performance, and scalability, these Saudi-made servers are engineered to support the most critical business operations, offering unparalleled reliability and security,' Pallasena shared.
As an ambitious nation building non-oil economies at scale, the Saudi government has doubled down its efforts on building SME and start-up incubators by providing capital infrastructure and favourable policies. The government efforts have given a rise to a plethora of tech start-ups and ISVs, surging demand for technology and support ecosystems. Along with cloud hyperscalers, software providers and AI platforms, Redington is actively empowering the startup and ISV ecosystem in Saudi Arabia.
Rawad Ayash, President, Saudi Arabia, Redington, said, 'Redington provides essential support to Saudi SMEs, startups, and ISVs, helping them expand into global markets.'
Apart from scaling its infrastructure and building ecosystems, the distributor has also made significant strides in talent acquisition, developing skilled professionals to strengthen their capabilities and help meet the growing demands of the industry.
Ayash added, 'Redington will continue to invest in its Najem Program, which is designed to equip Saudi nationals with skills across various corporate areas. Our aim is to empower these individuals and develop as leaders in a corporate environment. Redington's dedication to the Kingdom is exemplified by its focus on nurturing talent, supporting local businesses, building infrastructure and driving growth in the tech industry.'
Redington at LEAP 2025
Through its participation at LEAP 2025, Redington aims to unravel exciting opportunities for businesses, empowering them with cutting-edge solutions and collaborative partnerships. By connecting businesses with the full potential of emerging technologies, Redington is positioning itself as a key driver in the region's digital transformation.
Attendees to the Redington booth – Hall 3, D70 at LEAP 2025 will witness innovations across technologies, learn new use cases for advanced solutions, gain insights to on ground experiences, success stories, market trends, and connect with technology experts.
'LEAP 2025 marks a pivotal moment as we look toward the immense potential of Saudi Arabia's digital future. The Kingdom is uniquely positioned to lead the region in innovation, and at Redington, we are deeply committed to fostering collaborations that will unlock transformative opportunities. With our extensive expertise, cutting-edge technology, and strong network of partners, we are well-equipped to support Saudi Arabia's ambitious vision for digital growth,' added Pallasena.
Redington is dedicated to helping Saudi Arabia achieve its full potential on the global stage, playing a key role in realizing Vision 2030 and shaping a prosperous future for the Kingdom.
About Redington
Redington is a thriving technology solutions provider with over US$10 billion in revenues, with a network of 450+ international brands across 40 markets in the IT space. Redington was ranked 7th globally by renowned research firm Canalys based on 2023 revenues. It is projected to be one of the fastest-growing distributors in the world.
Redington not only bridges the gap between innovation and adoption; it masterfully navigates and dissolves the complexities of technology friction—the multifaceted challenges that emerge as technology evolves and integrates into various markets. Addressing key market, technology, and knowledge frictions, Redington empowers businesses to thrive in complex and evolving landscapes. By transforming these frictions into opportunities, we drive profound technological impact and accessibility. Redington ensures seamless distribution across IT/ITeS, Telecom, Lifestyle, and Solar sectors in regions including India, South East Asia, the Middle East, Africa, and Turkey.
Redington Media Contact:
Janees Reghelini
Senior Communications and Media Manager
Redington MEA
Email: janees.reghelini@redingtongroup.com
Mobile: +971 56 689 6953
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Zawya
5 hours ago
- Zawya
ShopBack and Mastercard Partner to Deliver Exclusive Cashback Rewards for Hong Kong Online Shoppers
HONG KONG SAR - Media OutReach Newswire - 12 June 2025 - ShopBack, Asia's leading cashback shopping platform, has announced a strategic partnership with Mastercard to introduce an exclusive cashback promotion, empowering Hong Kong shoppers with enhanced savings when they link their eligible Mastercard cards and purchase at selected merchants via the ShopBack app. This collaboration between ShopBack and Mastercard reinforces ShopBack's commitment to maximizing financial benefits for users while providing an integrated and hassle-free shopping experience, upholding ShopBack's philosophy: "If it's not a steal, it's not a ShopBack Deal." From now until June 30, 2025, eligible Mastercard cardholders in Hong Kong can unlock an additional 5% cashback when shopping at renowned brands such as UNIQLO, FARFETCH, Nike, Selfridges, NET-A-PORTER and more via the ShopBack app. Furthermore, Mastercard cardholders are now automatically enrolled in the 2025 Mastercard Golden Rewards Lucky Draw Campaign [1], earning one entry for every eligible transaction made until June 30, 2025 and stand a chance to win exciting prizes in spending credit. This exclusive promotion is designed to offer users effortless rewards, with no minimum spend and no complex service terms required[2]. Once users complete qualifying purchases, cashback will be automatically credited to their ShopBack accounts upon merchant confirmation, with instant redemption options available through FPS or as cash dollars. Whether booking hotels and flights for their next getaway, ordering their favorite takeout, or shopping online, shoppers can earn cashback effortlessly on all these purchases, maximizing their rewards while enjoying the convenience of streamlined spending. Mr. Arthur Wan, General Manager of Hong Kong & Taiwan at ShopBack, stated: "Our partnership with Mastercard marks an exciting milestone for ShopBack as we continue to create innovative ways to reward our users. With this simple and seamless promotion, we're making online shopping even more enjoyable while strengthening our commitment to delivering value to Mastercard cardholders and our customers. We look forward to growing together with Mastercard in the years ahead." The strategic collaboration between ShopBack and Mastercard marks a significant milestone in digital rewards innovation, offering shoppers cashback benefits while driving customer engagement, loyalty, and transaction growth. Beyond immediate perks, this partnership establishes a sustainable rewards ecosystem, positioning ShopBack as Asia's leading cashback platform and Mastercard as a preferred payment partner for value-driven shopping experiences. With market expansion, fintech innovation, and future-focused incentives, this alliance paves the way for long-term success in the evolving e-commerce landscape. [1] Monthly Lucky Draw Trade Promotion Competition Licence: 59819-21; Quarter Lucky Draw Trade Promotion Competition Licence: 59816-8. [2] For full details on terms and conditions (T&Cs), please visit: Mastercard on ShopBack only for ShopBack app. Hashtag: #ShopBack The issuer is solely responsible for the content of this announcement. About ShopBack ShopBack is Asia's leading cashback platform, offering users an easy and seamless way to earn cashback on purchases. Simply shopping through ShopBack's app allows users to receive cashback directly into their ShopBack account upon completing their orders and merchant confirmation. Cashback withdrawals are seamlessly processed via FPS or transferred to cash dollars, ensuring instant accessibility for travel bookings, dining experiences, and shopping purchases, allowing users to enjoy their rewards effortlessly and smoothly. For further details and to start earning cashback today, visit: ShopBack
Zawya
6 hours ago
- Zawya
Galaxy Macau Celebrates Standout Industry Recognition with 20 Award Wins at Tatler Best Awards 2025 Hong Kong and Macau
MACAU SAR - Media OutReach Newswire – 12 June 2025 - Galaxy Macau™ ("Galaxy Macau") the world-class luxury resort, is proud to celebrate a total of 20 of its restaurants, bars, and hotels at Galaxy Macau and StarWorld Hotel being recognised at the Tatler Best Hong Kong and Macau Awards 2025. Making it the most awarded luxury resort in Macau, these remarkable achievements highlight Galaxy Macau's unwavering dedication to pursuing excellence. This recognition solidifies the city's homegrown talent and Galaxy Macau as a leader in the global hospitality industry, reaffirming Macau as a world-class destination. A Stellar Array of Eight Best-in-Class Accolades by Tatler Among all 200 carefully judged venues across Hong Kong and Macau, a stellar line-up of establishments and individuals at Galaxy Macau were recognized as Tatler Best-in-Class – Macau, for their dedication to redefining excellence. Raffles at Galaxy Macau, named "Best New Hotel", was also home to several award-winning establishments – Sushi Kissho by Miyakawa, awarded the coveted "Best New Restaurant" in its first year of operation; with Teppanyaki Shou recognized for "Best Design Restaurant"; and Raffles Lounge & Terrace scooping the "Best Design Bar" award. Among all, Long Bar garnered twin Best-in-Class accolades, being credited in the Tatler Best 20 Bars – Macau, as "Best New Bar", in parallel, winning "Rising Star" of Best-in-Class Bars, as awarded to Long Bar's Chief Mixologist and Bar Manager, Nokoy Mak for being an exemplar of homegrown talent. Additional awards recognition was attributed to The Macallan Whisky Bar & Lounge, named "Best Service Bar" for curating extraordinary experiences for guests. Meanwhile, Yam Lok Hin, Executive Pastry Chef of StarWorld Hotel, Galaxy Macau, and Broadway Macau, was crowned the "Best Pastry Chef" for his ground-breaking innovations and pastry-making flair. A Total of 12 Proprietary Restaurants and Bars Topped the Tatler Best 20 List Five restaurants across Galaxy Macau and StarWorld Hotel were recognized as the Tatler Best 20 Restaurants – Macau. This distinguished list includes 8½ Otto e Mezzo Bombana, Feng Wei Ju, Saffron, Sushi Kissho by Miyakawa and Teppanyaki Shou. A total of seven bars were also included in the list of Tatler Best 20 Bars – Macau, including 8 ½ Otto e Mezzo Bombana, Andaz Bar, Long Bar, Raffles Lounge & Terrace, The Macallan Whisky Bar & Lounge, The Ritz-Carlton Bar & Lounge and the vibrant Goa Nights at Broadway Food Street. After 40 years as the city's definitive dining authority, the Tatler Dining Awards have evolved into Tatler Best, expanding in recognition of the city's top restaurants, bars and, for the first time, hotels. Winners are selected through a rigorous evaluation process involving over 200 reviews conducted by a panel of experts and tastemakers. Tatler Best Hong Kong & Macau aims to spotlight the people and places that continue to redefine the standards of excellence. For more information and news about Galaxy Macau, please visit Hashtag: #GalaxyMacau The issuer is solely responsible for the content of this announcement. ABOUT GALAXY MACAU INTEGRATED RESORT Galaxy Macau™, The World-class Luxury Integrated Resort delivers the "Most Spectacular Entertainment and Leisure Destination in the World". Developed at an investment of HK$43 billion, the property covers 1.1 million-square-meter of unique entertainment and leisure attractions that are unlike anything else in Macau. Eight award-winning world-class luxury hotels provide close to 5,000 rooms, suites and villas. They include Banyan Tree Macau, Galaxy Hotel™, Hotel Okura Macau, JW Marriott Hotel Macau, The Ritz-Carlton, Macau, Broadway Hotel, Raffles at Galaxy Macau, Andaz Macau. Unique to Galaxy Macau, the 75,000-square-meter Grand Resort Deck features the world's longest Skytop Adventure Rapids at 575-meters, the largest Skytop Wave Pool with waves up to 1.5-meters high and 150-meters pristine white sand beach. Two five-star spas from Banyan Tree Spa Macau and The Ritz- Carlton Spa, Macau help guests relax and rejuvenate. As the dining destination in Asia, Galaxy Macau offers a wide variety of gastronomic delights, exquisite experiences and ingredients of the finest quality with over 120 dining options from Michelin dining to authentic delicacies; Galaxy Promenade is the hottest shopping destination featuring the latest in fashion and curated experiences in Macau. Spanning over 100,000-square-meter, luxury flagship stores, lifestyle boutiques and our selection of labels are among the more than 200 world-renowned brands for a world-class shopping journey; Galaxy Cinemas, immersive thrills and luxurious comfort go hand in hand at Galaxy Cinemas. All 10 theaters are equipped with the latest audio-visual technology; CHINA ROUGE, one-of-a-kind deluxe lounge that evokes the glitz and glamor of Shanghai's golden era with entertainment in luxury and style; and Foot Hub presents the traditional art of reflexology to make you feel more relaxed and revitalized. For Authentic Macau Flavours & Vibrant Asian Experiences, Broadway Macau – just a 90-second walk via a bridge from Galaxy Macau, has over 35 Authentic Macau & Asian Flavours at its Broadway Food Street. The 2,500-seat Broadway Theatre plays host to world-class entertainers and a diverse array of cultural events. Meeting, incentive and banquet groups are also well looked after with a portfolio of unique venues in Galaxy Macau and a professional service staff. Galaxy International Convention Center (GICC) is the latest addition to the Group's ever-expanding integrated resort precinct and will usher in a new era for the MICE industry in Macau. GICC is a world- class event venue featuring 40,000-square-meter of total flexible MICE, and a 16,000-seat Galaxy Arena – the largest indoor arena in Macau. and Galaxy Macau
Campaign ME
7 hours ago
- Campaign ME
Brand building needs more than just algorithms
Why have so many brands abandoned the dream phase of communications planning? For too long, brands have been chasing short-term wins, obsessing over conversions and putting brand building in the back seat. According to a survey by Ebiquity and the World Federation of Advertisers (WFA), 42 per cent of global advertisers plan to increase their share of performance marketing in 2025, up from 21 per cent in 2024. In contrast, only 24 per cent intend to increase their share of branding efforts. This shift is driven by the need for immediate results and the growth of retail media and connected TV. It is understandable. The lower funnel means numbers I can show in a boardroom full of big questions. I wish I could count the times I've heard, 'they're easy to measure', 'they're quick to optimise' or 'they build momentum'. Do you mean the illusion of momentum? Because real momentum means real growth. Real growth never comes from tactical wins alone. For decades, what has been – and most likely always will be – real growth comes from building brands that inspire, connect and endure. Take destinations, for example. They exist in people's imaginations for a long time before they watch a 'Top 10 Things To Do' video or visit People form a relationship with a destination long before they even get there, through billboards, videos, influencers and even films and TV shows. There's a deep connection that's forged through powerful storytelling and immersive brand presence over time. It's through emotional resonance that withstands the clutter of flash sale banners or retargeted ads and comes out on top. Why? Because a destination isn't just a place you're trying to sell; it's a feeling you're unlocking. Feelings aren't bought with performance metrics alone. They can, however, be earned through brand building. This isn't to say brand and performance are opposing forces. In fact, it's often overlooked that they are partners – and when they work together, innovation can thrive. Put simply, a brand builds desire; performance captures it. Having one without the other is like trying to ride a bicycle on one wheel – it's not impossible, it just won't get you there optimally. This is particularly important, given that we have entered a new media reality. To inspire and to derive action are no longer conveniently sitting in separate stages of the funnel. Look at today's audiences: they expect to be moved and motivated, often in the same scroll. Content needs to inspire and convert in one experience. Those who have crafted that balance are leading the way. In the past few years, Visit Saudi has done an excellent job of building a brand, a dream, a destination – and they've done this at speed. They have a clear vision statement: 'To inspire pride by sharing Saudi with the world, captivating their hearts, minds and imaginations.' In my opinion, they've delivered on that ambition. It's noticeable through their immersive content and unique messaging that have built a strong narrative. This transformed the tourism landscape and turned travellers' heads towards Saudi, creating the type of consideration that has taken other destinations an entire generation to build. It's evident when you look at Saudi Arabia's Ministry of Tourism data. Even with Covid pausing travel for two years, Saudi still saw 44.06 million inbound visitors in 2022 and 2023. This is a testimony to the 'bothism' that we see in industry commentary, and indeed to the large body of evidence that speaks to both long- and short-term investments. Companies that continue to invest in brand – especially during challenging times – are the ones that will bounce back faster, stronger and with greater loyalty from consumers who already feel emotionally connected. Without a strong presence to anchor the strategy, the funnel eventually dries up, and no amount of retargeting will save a brand people have forgotten – or never cared about in the first place. Many brands such as adidas, Uber and Airbnb have jumped back on the brand-building wagon and have reaped the rewards. These are brands that continue to build not just awareness, but advocacy. Not just bookings, but belief; not just visits, but lifelong memories. There are no shortcuts in this journey. To get to their destination in the best conditions, brands need to marry the performance focus in the lower funnel with activating the dream state in the upper funnel. Ephemeral sales may come from algorithms, but durable brand appeal is built on emotion. Brands need both to thrive sustainably. By Sara Daher, Executive Director, PHD Media
