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Redington Unveils SAR 2bln Spending Plan For Saudi Arabia At LEAP 2025
Redington Unveils SAR 2bln Spending Plan For Saudi Arabia At LEAP 2025

Channel Post MEA

time11-02-2025

  • Business
  • Channel Post MEA

Redington Unveils SAR 2bln Spending Plan For Saudi Arabia At LEAP 2025

Redington is making a bold appearance at LEAP 2025, Saudi Arabia's premier tech event. With the theme of Synergizing the Tech Ecosystem, Redington is positioning itself as the aggregator that will help usher in a new era of technologies. Redington's Commitment to Saudi Arabia Redington is demonstrating its strong commitment to the Kingdom through significant spends funded through internal accruals. The biggest announcement that the company is making at LEAP 2025 is that it will spend an impressive SAR 2 Billion in the Kingdom over the next decade. This spending will include a state-of-the-art HQ, a cutting-edge automated and smart distribution center and investments into building talent. Redington has had an on-ground presence in Saudi Arabia for the last 24 years, clearly demonstrating how deep-seated its priorities are in the Kingdom. Having a network of physical warehouses across the major cities in Saudi and delivering $1.5 billion worth of technology in 2024 alone underscores its market dominance. Aligned to Saudi Arabia's Vision 2030, Redington is playing a key role in ensuring the availability of tech across the Kingdom. Viswanath Pallasena, Chief Executive Officer at Redington MEA, said, 'We are wholeheartedly committed to Saudi Vision 2030, where technology is a key component to all its 3 pillars – a vibrant society, a thriving economy and an ambitious nation. We're truly dedicated to playing an active role in bringing its transformative goals to life. By aligning our efforts with this ambitious vision, we aim to contribute meaningfully to the Kingdom's progress and long-term success.' Redington has announced the availability of Saudi-made servers in its robust portfolio of offerings from leading global brands. 'Our long-standing association with world-class brands allows us to be a catalyst to take local manufacturers to global markets. Shipping Saudi-made servers across the region would be a privilege as it makes us a part of Saudi's exciting growth story. With a focus on quality, performance, and scalability, these Saudi-made servers are engineered to support the most critical business operations, offering unparalleled reliability and security,' Pallasena shared. As an ambitious nation building non-oil economies at scale, the Saudi government has doubled down its efforts on building SME and start-up incubators by providing capital infrastructure and favourable policies. The government efforts have given a rise to a plethora of tech start-ups and ISVs, surging demand for technology and support ecosystems. Along with cloud hyperscalers, software providers and AI platforms, Redington is actively empowering the startup and ISV ecosystem in Saudi Arabia. Rawad Ayash, President, Saudi Arabia, Redington, said, 'Redington provides essential support to Saudi SMEs, startups, and ISVs, helping them expand into global markets.' Apart from scaling its infrastructure and building ecosystems, the distributor has also made significant strides in talent acquisition, developing skilled professionals to strengthen their capabilities and help meet the growing demands of the industry. Ayash added, 'Redington will continue to invest in its Najem Program, which is designed to equip Saudi nationals with skills across various corporate areas. Our aim is to empower these individuals and develop as leaders in a corporate environment. Redington's dedication to the Kingdom is exemplified by its focus on nurturing talent, supporting local businesses, building infrastructure and driving growth in the tech industry.' Redington at LEAP 2025 Through its participation at LEAP 2025, Redington aims to unravel exciting opportunities for businesses, empowering them with cutting-edge solutions and collaborative partnerships. By connecting businesses with the full potential of emerging technologies, Redington is positioning itself as a key driver in the region's digital transformation. Attendees to the Redington booth – Hall 3, D70 at LEAP 2025 will witness innovations across technologies, learn new use cases for advanced solutions, gain insights to on ground experiences, success stories, market trends, and connect with technology experts. 'LEAP 2025 marks a pivotal moment as we look toward the immense potential of Saudi Arabia's digital future. The Kingdom is uniquely positioned to lead the region in innovation, and at Redington, we are deeply committed to fostering collaborations that will unlock transformative opportunities. With our extensive expertise, cutting-edge technology, and strong network of partners, we are well-equipped to support Saudi Arabia's ambitious vision for digital growth,' added Pallasena. Redington is dedicated to helping Saudi Arabia achieve its full potential on the global stage, playing a key role in realizing Vision 2030 and shaping a prosperous future for the Kingdom.

Redington Unveils SAR 2 Billion Spending Plan for the Kingdom at LEAP 2025
Redington Unveils SAR 2 Billion Spending Plan for the Kingdom at LEAP 2025

Tahawul Tech

time11-02-2025

  • Business
  • Tahawul Tech

Redington Unveils SAR 2 Billion Spending Plan for the Kingdom at LEAP 2025

Redington, a leading technology aggregator and innovation powerhouse across emerging markets, is making a bold appearance at LEAP 2025, Saudi Arabia's premier tech event. With the theme of Synergizing the Tech Ecosystem, Redington is positioning itself as the aggregator that will help usher in a new era of technologies. Redington's Commitment to Saudi Arabia Redington is demonstrating its strong commitment to the Kingdom through significant spends funded through internal accruals. The biggest announcement that the company is making at LEAP 2025 is that it will spend an impressive SAR 2 Billion in the Kingdom over the next decade. This spending will include a state-of-the-art HQ, a cutting-edge automated and smart distribution center and investments into building talent. Redington has had an on-ground presence in Saudi Arabia for the last 24 years, clearly demonstrating how deep-seated its priorities are in the Kingdom. Having a network of physical warehouses across the major cities in Saudi and delivering $1.5 billion worth of technology in 2024 alone underscores its market dominance. Aligned to Saudi Arabia's Vision 2030, Redington is playing a key role in ensuring the availability of tech across the Kingdom. Viswanath Pallasena, Chief Executive Officer at Redington MEA, said, 'We are wholeheartedly committed to Saudi Vision 2030, where technology is a key component to all its 3 pillars – a vibrant society, a thriving economy and an ambitious nation. We're truly dedicated to playing an active role in bringing its transformative goals to life. By aligning our efforts with this ambitious vision, we aim to contribute meaningfully to the Kingdom's progress and long-term success.' Redington has announced the availability of Saudi-made servers in its robust portfolio of offerings from leading global brands. 'Our long-standing association with world-class brands allows us to be a catalyst to take local manufacturers to global markets. Shipping Saudi-made servers across the region would be a privilege as it makes us a part of Saudi's exciting growth story. With a focus on quality, performance, and scalability, these Saudi-made servers are engineered to support the most critical business operations, offering unparalleled reliability and security,' Pallasena shared. As an ambitious nation building non-oil economies at scale, the Saudi government has doubled down its efforts on building SME and start-up incubators by providing capital infrastructure and favourable policies. The government efforts have given a rise to a plethora of tech start-ups and ISVs, surging demand for technology and support ecosystems. Along with cloud hyperscalers, software providers and AI platforms, Redington is actively empowering the startup and ISV ecosystem in Saudi Arabia. Rawad Ayash, President, Saudi Arabia, Redington, said, 'Redington provides essential support to Saudi SMEs, startups, and ISVs, helping them expand into global markets.' Apart from scaling its infrastructure and building ecosystems, the distributor has also made significant strides in talent acquisition, developing skilled professionals to strengthen their capabilities and help meet the growing demands of the industry. Ayash added, 'Redington will continue to invest in its Najem Program, which is designed to equip Saudi nationals with skills across various corporate areas. Our aim is to empower these individuals and develop as leaders in a corporate environment. Redington's dedication to the Kingdom is exemplified by its focus on nurturing talent, supporting local businesses, building infrastructure and driving growth in the tech industry.' Redington at LEAP 2025 Through its participation at LEAP 2025, Redington aims to unravel exciting opportunities for businesses, empowering them with cutting-edge solutions and collaborative partnerships. By connecting businesses with the full potential of emerging technologies, Redington is positioning itself as a key driver in the region's digital transformation. Attendees to the Redington booth – Hall 3, D70 at LEAP 2025 will witness innovations across technologies, learn new use cases for advanced solutions, gain insights to on ground experiences, success stories, market trends, and connect with technology experts. 'LEAP 2025 marks a pivotal moment as we look toward the immense potential of Saudi Arabia's digital future. The Kingdom is uniquely positioned to lead the region in innovation, and at Redington, we are deeply committed to fostering collaborations that will unlock transformative opportunities. With our extensive expertise, cutting-edge technology, and strong network of partners, we are well-equipped to support Saudi Arabia's ambitious vision for digital growth,' added Pallasena. Redington is dedicated to helping Saudi Arabia achieve its full potential on the global stage, playing a key role in realizing Vision 2030 and shaping a prosperous future for the Kingdom. Image Credit: Redington

Redington unveils SAR 2bln spending plan for the Kingdom at LEAP 2025
Redington unveils SAR 2bln spending plan for the Kingdom at LEAP 2025

Zawya

time11-02-2025

  • Business
  • Zawya

Redington unveils SAR 2bln spending plan for the Kingdom at LEAP 2025

Riyadh, Saudi Arabia – Redington, a leading technology aggregator and innovation powerhouse across emerging markets, is making a bold appearance at LEAP 2025, Saudi Arabia's premier tech event. With the theme of Synergizing the Tech Ecosystem, Redington is positioning itself as the aggregator that will help usher in a new era of technologies. Redington's Commitment to Saudi Arabia Redington is demonstrating its strong commitment to the Kingdom through significant spends funded through internal accruals. The biggest announcement that the company is making at LEAP 2025 is that it will spend an impressive SAR 2 Billion in the Kingdom over the next decade. This spending will include a state-of-the-art HQ, a cutting-edge automated and smart distribution center and investments into building talent. Redington has had an on-ground presence in Saudi Arabia for the last 24 years, clearly demonstrating how deep-seated its priorities are in the Kingdom. Having a network of physical warehouses across the major cities in Saudi and delivering $1.5 billion worth of technology in 2024 alone underscores its market dominance. Aligned to Saudi Arabia's Vision 2030, Redington is playing a key role in ensuring the availability of tech across the Kingdom. Viswanath Pallasena, Chief Executive Officer at Redington MEA, said, 'We are wholeheartedly committed to Saudi Vision 2030, where technology is a key component to all its 3 pillars – a vibrant society, a thriving economy and an ambitious nation. We're truly dedicated to playing an active role in bringing its transformative goals to life. By aligning our efforts with this ambitious vision, we aim to contribute meaningfully to the Kingdom's progress and long-term success.' Redington has announced the availability of Saudi-made servers in its robust portfolio of offerings from leading global brands. 'Our long-standing association with world-class brands allows us to be a catalyst to take local manufacturers to global markets. Shipping Saudi-made servers across the region would be a privilege as it makes us a part of Saudi's exciting growth story. With a focus on quality, performance, and scalability, these Saudi-made servers are engineered to support the most critical business operations, offering unparalleled reliability and security,' Pallasena shared. As an ambitious nation building non-oil economies at scale, the Saudi government has doubled down its efforts on building SME and start-up incubators by providing capital infrastructure and favourable policies. The government efforts have given a rise to a plethora of tech start-ups and ISVs, surging demand for technology and support ecosystems. Along with cloud hyperscalers, software providers and AI platforms, Redington is actively empowering the startup and ISV ecosystem in Saudi Arabia. Rawad Ayash, President, Saudi Arabia, Redington, said, 'Redington provides essential support to Saudi SMEs, startups, and ISVs, helping them expand into global markets.' Apart from scaling its infrastructure and building ecosystems, the distributor has also made significant strides in talent acquisition, developing skilled professionals to strengthen their capabilities and help meet the growing demands of the industry. Ayash added, 'Redington will continue to invest in its Najem Program, which is designed to equip Saudi nationals with skills across various corporate areas. Our aim is to empower these individuals and develop as leaders in a corporate environment. Redington's dedication to the Kingdom is exemplified by its focus on nurturing talent, supporting local businesses, building infrastructure and driving growth in the tech industry.' Redington at LEAP 2025 Through its participation at LEAP 2025, Redington aims to unravel exciting opportunities for businesses, empowering them with cutting-edge solutions and collaborative partnerships. By connecting businesses with the full potential of emerging technologies, Redington is positioning itself as a key driver in the region's digital transformation. Attendees to the Redington booth – Hall 3, D70 at LEAP 2025 will witness innovations across technologies, learn new use cases for advanced solutions, gain insights to on ground experiences, success stories, market trends, and connect with technology experts. 'LEAP 2025 marks a pivotal moment as we look toward the immense potential of Saudi Arabia's digital future. The Kingdom is uniquely positioned to lead the region in innovation, and at Redington, we are deeply committed to fostering collaborations that will unlock transformative opportunities. With our extensive expertise, cutting-edge technology, and strong network of partners, we are well-equipped to support Saudi Arabia's ambitious vision for digital growth,' added Pallasena. Redington is dedicated to helping Saudi Arabia achieve its full potential on the global stage, playing a key role in realizing Vision 2030 and shaping a prosperous future for the Kingdom. About Redington Redington is a thriving technology solutions provider with over US$10 billion in revenues, with a network of 450+ international brands across 40 markets in the IT space. Redington was ranked 7th globally by renowned research firm Canalys based on 2023 revenues. It is projected to be one of the fastest-growing distributors in the world. Redington not only bridges the gap between innovation and adoption; it masterfully navigates and dissolves the complexities of technology friction—the multifaceted challenges that emerge as technology evolves and integrates into various markets. Addressing key market, technology, and knowledge frictions, Redington empowers businesses to thrive in complex and evolving landscapes. By transforming these frictions into opportunities, we drive profound technological impact and accessibility. Redington ensures seamless distribution across IT/ITeS, Telecom, Lifestyle, and Solar sectors in regions including India, South East Asia, the Middle East, Africa, and Turkey. Redington Media Contact: Janees Reghelini Senior Communications and Media Manager Redington MEA Email: Mobile: +971 56 689 6953

Redington takes center stage at AI Everything Global 2025
Redington takes center stage at AI Everything Global 2025

Zawya

time05-02-2025

  • Business
  • Zawya

Redington takes center stage at AI Everything Global 2025

Dubai, United Arab Emirates – Redington, the leading technology aggregator and innovation powerhouse, is participating at Ai Everything Global 2025, the premier global event dedicated to artificial intelligence, scheduled for February 4th in Abu Dhabi and 5th to 6th in Dubai. Focused on synergizing the tech ecosystem, Redington will showcase its commitment to accelerating AI adoption, empowering businesses to harness the full potential of intelligent technologies and fostering a culture of continuous innovation. Redington MEA is at the forefront of connecting businesses with cutting-edge technologies that accelerate growth and foster innovation. Ai Everything Global 2025 provides the ideal platform for Redington to engage with industry leaders, showcase its portfolio of AI solutions, and explore the transformative potential of artificial intelligence in shaping the future. With a focus on collaboration, learning, and growth, Redington is set to demonstrate its commitment to creating a unified AI ecosystem and bridging gaps in AI adoption across industries. Viswanath Pallasena, CEO of Redington MEA, said, 'At Redington, we believe that AI will be the foundation of the future, and our mission is to help businesses harness its power effectively. Ai Everything Global provides a remarkable opportunity to showcase how we are accelerating intelligent solutions and driving innovation through our partnerships with global technology leaders. Together, we are shaping the future of AI adoption in the region and beyond.' Redington is participating at the event together with its key technology partners – AWS, Dell Technologies, Huawei, and its ISV partner Potential to demonstrate innovative AI solutions and their applications across various industries. Redington is leveraging the power of AI to enhance internal efficiencies as well as to significantly improve the interventions provided to its customers and partners. Redington has put the 'adoption of AI' high on its agenda and is being pursued at every level starting from the management to right up to the sales organization and even to specific functions like HR, Credit and Finance. Visitors to Redington's booth at the Dubai Exhibition Centre on 5th and 6th February will experience live demonstrations of cutting-edge AI solutions, connect with industry experts, and explore groundbreaking technologies designed to address real-world business challenges. Through AI Innovation Pods, attendees can gain insights into Redington's approach to AI adoption, including bridging gaps in AI implementation, enabling a unified AI ecosystem, and accelerating intelligent solutions for businesses. The Redington team will be available for in-depth discussions on tailored AI strategies. By participating in Ai Everything 2025, Redington aims to emphasize the importance of collaboration and its role in driving AI innovation, fostering growth, and redefining the future of technology. 'The rapid advancement of AI technologies has led all principles to focus on AI-driven outcomes for their end customers. From AI-ready endpoints to AI-infused infrastructure, and all the way to AI-driven software, AI has become the epicenter of all innovations. Redington plays a key role in synergizing the AI advancements of all the brands it caters to. Every possibility to enhance the customer and partner experience through new and unique adoption of AI is being looked at,' said Dharshana Kosgalage, Executive Vice President, Technology Solutions Group, Redington MEA. He added, 'Ai Everything Global is a one-of-a-kind platform that brings people together to spark meaningful discussions about the future of AI. By highlighting our innovative portfolio of leading global brands and collaborating closely with our partners, we're helping businesses access the tools and strategies they need to succeed in the rapidly changing AI landscape. We are also empowering our channel partners by providing them with resources, support, and insights to drive success, ensuring they can maximize the potential of AI in their own operations and offerings to customers." "AI is revolutionizing industries, driving efficiency, and unlocking unprecedented opportunities. At Redington, we are dedicated to making AI adoption seamless by connecting businesses with cutting-edge solutions that deliver real impact. By working closely with global hyperscalers, we empower enterprises to scale AI-driven innovation with agility and efficiency. AI Everything Global 2025 is the perfect stage to collaborate, explore innovations, and shape the future of AI-driven enterprises," said Nehal Sharma, Vice President, Cloud Solutions Group, Redington MEA. Redington MEA's participation underscores its unwavering commitment to redefining possibilities in AI and fostering innovation across the MEA region. As the company takes center stage at Ai Everything Global 2025, it invites businesses, innovators, and visionaries to join in shaping the future of AI-driven transformation. Visit Redington's booth in (H3, B25) at the Dubai Exhibition Centre to experience how AI-driven synergy and collaboration are shaping the future of technology, accelerating innovation, and transforming industries. About Redington Redington is a thriving technology solutions provider valued at over US$10 billion, with a network of 450+ international brands across 40 markets in the IT space. Redington was ranked 7th globally by renowned research firm Canalys based on 2023 revenues. It is projected to be one of the fastest-growing distributors in the world. Redington not only bridges the gap between innovation and adoption; it masterfully navigates and dissolves the complexities of technology friction—the multifaceted challenges that emerge as technology evolves and integrates into various markets. Addressing key market, technology, and knowledge frictions, Redington empowers businesses to thrive in complex and evolving landscapes. By transforming these frictions into opportunities, we drive profound technological impact and accessibility. Redington ensures seamless distribution across IT/ITeS, Telecom, Lifestyle, and Solar sectors in regions including India, South East Asia, the Middle East, Africa, and Turkey. Redington Media Contact: Janees Reghelini Senior Communications and Media Manager Redington MEA Email:

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