ZEEKR UAE Drives Excellence as Official Automotive Partner of Mubadala Abu Dhabi Open, a WTA 500 Tournament
ZEEKR UAE partners with the prestigious tennis tournament showcasing peak performance and cutting-edge technology for its premium electric vehicle brand.
The eight days of elite tennis action will take place February 1-8, 2025, as the Mubadala Abu Dhabi Open returns to the capital for the third time.
Abu Dhabi, UAE; February 2025: AW Rostamani Group, representing ZEEKR, the global premium electric vehicle brand, in the UAE, has announced ZEEKR as the official automotive partner of the Mubadala Abu Dhabi Open, a prestigious WTA 500 tournament held under the patronage of the Abu Dhabi Sports Council. This partnership celebrates the relentless pursuit of excellence, mirroring the power and precision of both world-class athletes and ZEEKR's state-of-the-art premium electric vehicles.
The Mubadala Abu Dhabi Open, scheduled for February 1-8, 2025, will feature 70 top-ranked female tennis players competing in singles and doubles matches at the International Tennis Centre in Zayed Sports City.
Roberto Colucci, Director of EVs at AW Rostamani Group, emphasised the synergies underlining the partnership: 'At ZEEKR UAE, we are driven by a commitment to pushing boundaries and delivering exceptional experiences. This partnership with the Mubadala Abu Dhabi Open perfectly aligns with our values, celebrating the power, precision, and endurance exemplified by these world-class athletes, qualities we also engineer into every ZEEKR vehicle. Furthermore, it allows us to contribute to the broader goals of the UAE's National Sports Strategy 2031, supporting the development of a vibrant sports ecosystem in the country.'
Cannon Wang, Managing Director of Middle East & Africa at ZEEKR added: 'The Mubadala Abu Dhabi Open partnership is a pivotal moment in ZEEKR's rewarding journey in the Middle East. We are proud of our association with the Mubadala Abu Dhabi Open as the main automotive partner, showcasing our state-of-the-art electric vehicles. This partnership highlights our commitment to premium electric mobility and embodies our enthusiasm for world-class sports. Aligning with such a prestigious event is a natural fit for ZEEKR, demonstrating our leadership in innovation, craftsmanship and performance while actively participating in the excitement and competition of top-tier sports.'
Nigel Gupta, Mubadala Abu Dhabi Open Tournament Director, added: 'We are thrilled to announce ZEEKR as the tournament's official automotive partner, creating an impactful collaboration between one of the region's premier sporting events and a brand which embodies performance and innovation.
'ZEEKR's vision perfectly aligns with the long-term objectives of the Mubadala Abu Dhabi Open, which continues to evolve at a rapid rate since the inaugural event in 2023.
'We now look forward to working closely alongside ZEEKR and delivering a memorable event for players and spectators alike.'
As part of this landmark partnership, players will experience the future of sustainable mobility, chauffeured in style and comfort in ZEEKR's cutting-edge, premium electric vehicles. ZEEKR 001 and ZEEKR X will also be on display for tournament attendees, who will have exclusive access to ZEEKR's vehicles through special activation zones and curated experiences within the expanded Tennis Village, the largest in the tournament's history. The Tennis Village will also offer a range of family-friendly activities, live entertainment, and other immersive sponsor experiences.
The tournament features an impressive lineup including seven of the top 20 players globally. Defending champion Elena Rybakina, currently world number six, leads the field alongside ninth-ranked Daria Kasatkina. The event welcomes back Olympic Gold Medalist Belinda Bencic of Switzerland, making her return after maternity leave, and Tunisian star Ons Jabeur, who returns following a shoulder injury recovery. The competitive field also includes former World number 2 Paula Badosa, Brazilian sensation Beatriz Haddad Maia, World No. 8 Emma Navarro, and rising stars Jelena Ostapenko and Diana Shnaider.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Mid East Info
15-05-2025
- Mid East Info
Ministry of Sports launches ‘Sportifai' platform as foundation of new AI-driven national framework to drive digital transformation and enhance sports governance
In the presence of Ministry of Sports officials, heads of Sports Federations, and technical and administrative staff. H.E. Dr Ahmad Belhoul Al Falasi: 'The 'Sportifai' platform paves the way for a transformative shift in the UAE's sports landscape by strengthening smart governance, enhancing performance, and fostering collaboration among National Sports Councils, Federations, and Clubs to boost the competitiveness of national sports.' The Ministry of Sports hosted leaders from UAE Sports Federations at the 'Driving Digital Transformation in the UAE Sports Sector' workshop to introduce them on using the new Sportifai platform. platform. Sportifai offers an integrated suite of digital services powered by AI and advanced technologies, enabling various stakeholders in the sports ecosystem to collaborate under a unified talent development vision. offers an integrated suite of digital services powered by AI and advanced technologies, enabling various stakeholders in the sports ecosystem to collaborate under a unified talent development vision. The workshop emphasized the importance of strategic collaborations with national and private sports institutions to enhance governance and support elite and emerging athlete development. UAE,May 2025- The UAE Ministry of Sports today introduced Sportifai digital platform that will provide the foundation of a fully integrated and interconnected system for enhancing sports Governance and identifying, supporting and developing athletes across the country and accelerating efforts to realize the goals of National Sports Strategy 2031. The launch was marked by a workshop for leaders of national Sports Federations titled 'Driving Digital Transformation in the UAE Sports Sector' , aimed at equipping Federation leaders and technical staff with the knowledge to effectively use Sportifai to benefit athletes and align with national goals. During the workshop, H.E. Sheikh Suhail bin Butti Al Maktoum, Assistant Undersecretary for Sports Development and Competitiveness, unveiled the platform's brand identity and its official name: ' Sportifai '. Sportifai aims to bring about a qualitative leap in the development of the national sports sector by establishing a specialized entity chaired by H.E. Dr. Ahmad Belhoul Al Falasi, Minister of Sports. This entity will lead the digital transformation journey by adopting artificial intelligence applications to support athletes, sports federations, and clubs. H.E. Dr. Al Falasi, Minister of Sports, emphasized that Sportifai represents a major leap forward for the UAE sports sector. It provides a comprehensive digital ecosystem to enhance operational efficiency and foster innovation. By harnessing AI and data analytics, the platform enables early identification and development of athletes. H.E. added: 'Sportifai simplifies access to services for sports Federations in line with the Zero Government Bureaucracy programme, further supporting performance improvement and smart governance.' H.E. Dr. Ahmad Belhoul Al Falasi emphasized that Sportifai enables seamless integration across national sports organizations, providing real-time access to accurate data that supports evidence-based decision-making. He highlighted the platform's role as a foundational element of the broader digital transformation of the UAE's sports sector, in alignment with the National Sports Strategy 2031. H.E. Ghanim Mubarak Al Hajeri, Undersecretary of the Ministry of Sports, said: ' Sportifai is designed as a technological partner for use across all Federations and Sports clubs, through developing an integrated digital infrastructure including advanced systems for athlete data management, modern talent identification solutions, and performance analysis tools. H.E. affirmed that the next phase will empower sports professionals with digital analytics and data governance capabilities and support entrepreneurship and innovation through the development of startups in sports technology. Also, H.E. urged federations to leverage this innovative ecosystem and collaborate to enhance the transformation, aligning with national goals. H.E. Sheikh Suhail bin Butti Al Maktoum extended his appreciation to the Federation leaders for their active engagement in the workshop. He emphasized the importance of continued collaboration among sports entities to ensure the successful implementation of the digital transformation strategy. H.E. Sheikh Suhail said, 'The launch of Sportifai marks the beginning of a comprehensive development journey for our national sports community built on the latest technologies using the most advanced available digital tools for performance analysis, readiness assessment, and support for decision-making within sports Federations.' 'It stands as one of the most important mechanisms to empower these Federations by alleviating administrative burdens and providing accurate, analyzable data. This allows officials and specialists within the Federations to focus on technical and competitive aspects, contributing to improved athletic performance of teams and players, and enhancing the mechanisms for talent identification and sustainability within the sports sector,' H.E. added. The workshop was divided into two sessions. The first session, dedicated to the presidents of Sports Federations, featured a detailed presentation by the Ministry on the Sportifai platform. The session underscored the importance of involving Federations in achieving digital transformation as a critical component of developing the national sports ecosystem. It outlined the platform's objectives and its role in providing sports entities with effective and comprehensive capabilities, while positioning the platform as a center of excellence for unifying efforts and driving innovation across disciplines. The second session, attended by technical and administrative staff from the Sports Federations, focused on priority projects within the Ministry's digital transformation strategy, foremost among them, the 'Talent Identification Platform'. This platform is designed to track athletes' development from early stages through to professional and Olympic levels using a unified digital record. This approach enhances the creation of a reliable national database and supports talent development through strengthened partnerships between government institutions and Federations. The Ministry also emphasized the importance of collaboration between the technical departments of Federations and the platform to activate these initiatives and ensure their long-term success. The Digital Transformation and Sports Innovation Platform was first introduced in March 2025 through a cooperation agreement between the Ministry and the UAE National Olympic Committee (UAE NOC), witnessed by H.H. Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, President of the UAE NOC and H.E. Dr. Ahmad Belhoul Al Falasi. The platform will operate through strategic partnerships with key sports entities to support the objectives of the National Sports Strategy 2031. These partnerships include: The National Olympic Committee, to ensure alignment with Olympic standards. The UAE Committee for Elite Sports, to enhance the development of competitive sports and improve athlete performance. The UAE Committee for Talent and National Sports Support, to establish pathways for identifying and nurturing athletic talent. Additionally, the platform will be supported by various Ministry of Sports committees, Federations, clubs, and academies at both the grassroots and professional levels. Private sector institutions and technology companies will also play a vital role by contributing innovative digital solutions and advancing sports data analytics.
Mid East Info
08-05-2025
- Mid East Info
smart Partners with American University of Sharjah for ‘Get Active for Education' Walkathon to Fuel Scholarships
smart's AED 100-per-finisher pledge raises AED 10,000 for AUS scholarships smart drives campus engagement with 500+ through EV test drives and community games Sharjah, UAE –May 2025 – smart, the contemporary sustainable-mobility brand presented by AW Rostamani Group in the UAE, proudly partnered with the American University of Sharjah (AUS) as the official mobility partner for the three-day 'Get Active for Education' initiative (April 8–10, 2025). Blending healthy competition with charitable giving, the event raised critical funds for AUS's scholarship programme – empowering students facing economic barriers and students of determination to pursue their studies. During the three-day event, the first 100 finishers of the 2K walkathon triggered smart's AED 100 donation per participant, generating at least AED 10,000 for the AUS scholarship fund. More than 500 faculty, students and local businesses competed in the Corporate and Student Games semi-finals and finals, fostering teamwork, promoting healthy lifestyles and nurturing an inclusive spirit. Attendees also had the chance to test-drive smart's cutting-edge electric vehicles on campus, experiencing firsthand the brand's leadership in sustainable mobility. 'Our collaboration with AUS on Get Active for Education exemplifies smart's vision to lead with purpose,' said Roberto Colucci, Director of Electric Vehicles at AW Rostamani Group. 'Through combining physical activity with a scholarship drive, we're advancing sustainable transport while investing in the future of students who face social or financial barriers. Together with the AUS community, we're driving toward a more inclusive, forward-thinking tomorrow. We're excited to see the continued impact of this partnership and look forward to future collaborations that build on its success.' This partnership directly supports the UAE's Energy Strategy 2050, which aims to triple the contribution of renewable energy and achieve net-zero emissions by mid-century. smart's presence on campus demonstrated how electric mobility solutions can reduce carbon footprints, accelerate the transition to green energy, and engage communities in sustainability practices. At the closing ceremony, AUS presented smart with a commemorative plaque in recognition of its generous support and for raising awareness around accessibility in education. This accolade underscores the power of purpose-driven collaboration between industry leaders and academic institutions. The success of Get Active for Education highlights how sustainable-mobility companies can serve as catalysts for social progress – providing educational opportunities, promoting healthy lifestyles, and fostering environmental stewardship. Building on this momentum, smart looks forward to deepening its partnership with AUS and launching new initiatives that unite innovation with inclusivity. About smart: Since its inception in the 1990s, smart has pioneered urban electric mobility. In 2019, smart Automobile Co., Ltd. was established, adopting a 'China-Europe dual-home' strategy to become a world-leading, all-electric, new-premium brand. A joint venture between Mercedes-Benz and Zhejiang Geely Holding Group, smart combines cutting-edge R&D with sustainable production to deliver compact EVs designed for modern cities.
Mid East Info
03-05-2025
- Mid East Info
ZEEKR AT EV SAUDI 2025 - Middle East Business News and Information
We're excited to reveal that Zeekr KSA will officially present the stunning 𝗭𝗲𝗲𝗸𝗿 𝟬𝟬𝟭 and the urban-chic 𝗭𝗲𝗲𝗸𝗿 𝗫 at EV & Mobility Show Saudi Arabia 2025, marking their powerful debut in the Kingdom's growing electric mobility landscape. 𝗘𝘃𝗲𝗻𝘁 𝗗𝗮𝘁𝗲: 4 to 6 May 2025 𝗩𝗲𝗻𝘂𝗲: Riyadh Front Exhibitions and Convention Centre 𝗔𝗕𝗢𝗨𝗧 𝗭𝗘𝗘𝗞𝗥 Born from GEELY's innovation hub, Zeekr is one of the world's most forward-thinking EV brands, merging high performance with premium tech-driven design. Built on the advanced SEA (Sustainable Experience Architecture) platform, Zeekr vehicles deliver long range, ultra-fast charging, and intuitive digital experiences. With a mission to lead the premium electric segment, Zeekr is redefining what it means to drive electric, with luxury, intelligence, and zero compromise. 𝗪𝗵𝗮𝘁 𝘁𝗼 𝗘𝘅𝗽𝗲𝗰𝘁𝗭𝗲𝗲𝗸𝗿 𝟬𝟬𝟭 – A high-performance electric shooting brake that blends sportiness with sophistication. With up to 620 km range, powerful acceleration, and a tech-rich cabin, it's the premium EV reimagined.𝗭𝗲𝗲𝗸𝗿 𝗫 – A bold, compact urban SUV designed for the connected generation. With sleek aesthetics, smart mobility features, and dynamic drive, it's engineered for the electric cityscape. 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗭𝗘𝗘𝗞𝗥 𝗧𝗲𝗮𝗺 – Get firsthand insights into ZEEKR's strategic roadmap for the Kingdom and how they're charging ahead in the premium EV segment. 𝗪𝗵𝘆 𝗔𝘁𝘁𝗲𝗻𝗱 𝗘𝗩𝗦 𝗦𝗮𝘂𝗱𝗶 𝗔𝗿𝗮𝗯𝗶𝗮 𝟮𝟬𝟮𝟱Discover the future of luxury electric mobilityNetwork with pioneers shaping the EV revolution Explore collaborations aligned with Vision 2030 𝗩𝗜𝗦𝗜𝗧𝗢𝗥 𝗥𝗘𝗚𝗜𝗦𝗧𝗥𝗔𝗧𝗜𝗢𝗡 𝗕𝗢𝗢𝗞 𝗬𝗢𝗨𝗥 𝗦𝗧𝗔𝗡𝗗
