Latest news with #RobertoColucci
Mid East Info
08-05-2025
- Automotive
- Mid East Info
smart Partners with American University of Sharjah for ‘Get Active for Education' Walkathon to Fuel Scholarships
smart's AED 100-per-finisher pledge raises AED 10,000 for AUS scholarships smart drives campus engagement with 500+ through EV test drives and community games Sharjah, UAE –May 2025 – smart, the contemporary sustainable-mobility brand presented by AW Rostamani Group in the UAE, proudly partnered with the American University of Sharjah (AUS) as the official mobility partner for the three-day 'Get Active for Education' initiative (April 8–10, 2025). Blending healthy competition with charitable giving, the event raised critical funds for AUS's scholarship programme – empowering students facing economic barriers and students of determination to pursue their studies. During the three-day event, the first 100 finishers of the 2K walkathon triggered smart's AED 100 donation per participant, generating at least AED 10,000 for the AUS scholarship fund. More than 500 faculty, students and local businesses competed in the Corporate and Student Games semi-finals and finals, fostering teamwork, promoting healthy lifestyles and nurturing an inclusive spirit. Attendees also had the chance to test-drive smart's cutting-edge electric vehicles on campus, experiencing firsthand the brand's leadership in sustainable mobility. 'Our collaboration with AUS on Get Active for Education exemplifies smart's vision to lead with purpose,' said Roberto Colucci, Director of Electric Vehicles at AW Rostamani Group. 'Through combining physical activity with a scholarship drive, we're advancing sustainable transport while investing in the future of students who face social or financial barriers. Together with the AUS community, we're driving toward a more inclusive, forward-thinking tomorrow. We're excited to see the continued impact of this partnership and look forward to future collaborations that build on its success.' This partnership directly supports the UAE's Energy Strategy 2050, which aims to triple the contribution of renewable energy and achieve net-zero emissions by mid-century. smart's presence on campus demonstrated how electric mobility solutions can reduce carbon footprints, accelerate the transition to green energy, and engage communities in sustainability practices. At the closing ceremony, AUS presented smart with a commemorative plaque in recognition of its generous support and for raising awareness around accessibility in education. This accolade underscores the power of purpose-driven collaboration between industry leaders and academic institutions. The success of Get Active for Education highlights how sustainable-mobility companies can serve as catalysts for social progress – providing educational opportunities, promoting healthy lifestyles, and fostering environmental stewardship. Building on this momentum, smart looks forward to deepening its partnership with AUS and launching new initiatives that unite innovation with inclusivity. About smart: Since its inception in the 1990s, smart has pioneered urban electric mobility. In 2019, smart Automobile Co., Ltd. was established, adopting a 'China-Europe dual-home' strategy to become a world-leading, all-electric, new-premium brand. A joint venture between Mercedes-Benz and Zhejiang Geely Holding Group, smart combines cutting-edge R&D with sustainable production to deliver compact EVs designed for modern cities.
Zawya
05-05-2025
- Automotive
- Zawya
SHIFT concludes Arabian Travel Market participation with ZEEKR
Dubai, UAE – SHIFT Car Rental wrapped up its participation at Arabian Travel Market 2025 with a clear message: the future of mobility lies in sustainable, scalable, and technology-driven leasing. SHIFT used its platform at the region's prime travel and tourism event to spotlight solutions that meet evolving driver needs. A highlight of the SHIFT stand was the official unveiling of its partnership with ZEEKR, the premium EV brand recently added to the AWR Group portfolio. This marked their first joint appearance at a public event, offering a platform to outline the shared value of the collaboration. Visitors at Arabian Travel Market had the opportunity to experience ZEEKR's groundbreaking electric vehicles firsthand, with the ZEEKR 001 on display. The partnership not only signals the future of eco-conscious mobility in the travel and tourism sectors but also reinforces SHIFT's commitment to cleaner, smarter transportation. Through this venture, SHIFT is expanding its fleet with advanced electric models while introducing tailored leasing packages that make premium EVs more accessible to corporate fleets, hospitality operators, and the wider mobility ecosystem. Sanaa Ouahmane, CEO of AWR Mobility Services and AWR Trading, expressed her pride in the brand's ongoing evolution: 'SHIFT's year-on-year growth is something we are all very proud of. New offerings, relevant collaborations, including our strategic partnership with ZEEKR, and market expansions reflect how the company continues to prioritize the customer experience.' She added: 'By introducing premium electric vehicles and expanding access to eco-friendly mobility solutions, SHIFT is delivering flexible, future-ready options that meet real-world needs while actively supporting the UAE's national sustainability agenda.' ZEEKR's debut at ATM further highlights the brand's growing footprint in the UAE's premium EV market, showcasing its commitment to innovation and sustainable luxury. As a key partner, Shift Leasing continues to drive forward with its green mobility solutions, delivering smarter options for businesses and customers alike. 'ZEEKR's presence at ATM marks a significant milestone for our premium electric brand in the UAE,' said Roberto Colucci, Director of Electric Vehicles at AW Rostamani Group. 'It signals our intent to integrate high-performance EVs into sectors where innovation and sustainability are no longer optional — they're expected. Through partners like SHIFT, we're enabling businesses to transition toward smarter, cleaner fleets without compromising on luxury or experience.' The stand also highlighted SHIFT Car Rental's broader innovation efforts, including custom online dashboards that allow corporate clients to monitor and manage their fleets in real time. These tailored digital platforms provide access to usage data, electronic billing, service scheduling, and dedicated technical support, enabling over 2,000 clients to oversee more than 13,000 vehicles with precision and efficiency. With award-winning standards, ISO certification, and a specific commercial division for van and truck rental, SHIFT continues to deliver cost-effective, future-ready mobility services across the emirates. Its ATM presence reflected both market leadership and a firm commitment to helping the public meet their vehicular goals. About SHIFT Car Rental SHIFT Car Rental, part of the AW Rostamani Group's AWR Mobility Services, is a leading provider of premium car rental and fleet management solutions in the UAE. SHIFT provides all-around commercial packages for both short-term and long-term vehicle leasing. SHIFT Car Rental understands the unique concerns of its clients, providing customized top-of-the-line solutions that suit both individuals and businesses. With a keen focus on innovative technology, SHIFT ensures seamless communication and collaboration through a dedicated web portal connected to high-speed, state-of-the-art servers. ISO-certified and recognized with the Sheikh Khalifa Excellence Award (SKEA) and the Dubai Quality Appreciation Programme (DQAP) Award, SHIFT is the only car rental company to have won both awards. Serving over 700 corporate clients and managing a robust fleet of more than 13,000 vehicles, SHIFT supplies efficient and cost-effective vehicle management options, delivering reliable, flexible, and top-notch service that exceeds expectations. With a commitment to quality, SHIFT offers innovative features such as auto service reminders, personalized toll-free support, spot rentals, and e-billing through an online dashboard. Additionally, SHIFT provides 24/7 roadside and accident assistance, along with hassle-free maintenance scheduling. About Zeekr Zeekr Group, headquartered in Zhejiang, China, is the world's leading premium new energy vehicle group from Geely Holding Group. With two brands, Lynk & Co and Zeekr, Zeekr Group aims to create a fully integrated user ecosystem with innovation as a standard. Utilizing its state-of-the-art facilities and world-class expertise, Zeekr Group is developing its own software systems, e-powertrain and electric vehicle supply chain. Zeekr Group's values are equality, diversity, and sustainability. Its ambition is to become a true global new energy mobility solution provider. Zeekr (NYSE: ZK) is the global premium electric mobility technology brand from Geely Holding Group. Zeekr aims to create a fully integrated user ecosystem with innovation as a standard. The brand utilizes Sustainable Experience Architecture (SEA) and develops its own battery technologies, battery management systems, electric motor technologies, and electric vehicle supply chain. Zeekr's value is equality, diversity, and sustainability. Its ambition is to become a true mobility solution provider. Zeekr operates its R&D centers and design studios in Gothenburg, Ningbo, Hangzhou, and Shanghai and boasts state-of-the-art facilities and world-class expertise. Since Zeekr began delivering vehicles in October 2021, the brand has delivered more than 440,000 vehicles to date including the Zeekr 001, Zeekr 001 FR, Zeekr 009 MPV, Zeekr X urban SUV, Zeekr 007, Zeekr 7X and Zeekr MIX. Zeekr has announced plans to sell vehicles in global markets, and has an ambitious roll-out plan over the next 5 years to satisfy the rapidly expanding global EV demand About AW Rostamani (AWR) Group AW Rostamani Group is a multi-sector, multi-market group and one of the most progressive companies in the Middle East. With a legacy spanning over seven decades, AWR Group employs 3,000 individuals, serving a diverse customer base of over 155,000 individuals and 24,000 businesses. Its core verticals include mobility, real estate, logistics, lifestyle, lighting solutions, travel, agritech, and sustainable packaging. More than just serving the present, AWR Group embraces generation next. It builds purposeful businesses to enrich the lives of every generation, striving to make a meaningful and enduring impact on business, people, and the world. Built on a bedrock of strong founding values, AWR Group continues to evolve with the times and ahead of them, at work for a planet that prospers.
Mid East Info
18-03-2025
- Automotive
- Mid East Info
Zeekr UAE and AW Rostamani Group Celebrate Landmark First Anniversary in the UAE, Highlighted by Exclusive Ramadan Collaboration at Armani Pavilion
Zeekr achieves over 200% growth in January 2025, with ambitious 400% annual growth targets. The 2025 Zeekr 001 featured at an exclusive Armani Pavilion Ramadan event, highlighting advanced EV technology. Dubai, United Arab Emirates: Zeekr, the premium electric vehicle (EV) brand, celebrated its first anniversary in the UAE, reflecting on a year of remarkable growth with an exclusive Ramadan collaboration with Armani Pavilion. Presented by AW Rostamani Group in the UAE, Zeekr has quickly established itself as a leader in the luxury EV market, driving innovation and building a community of forward-thinking drivers, and championing a greener future. In just one year, Zeekr has launched two flagship showrooms and dedicated service centers in Dubai and Abu Dhabi, introducing the acclaimed Zeekr 001 and Zeekr X models. This rapid expansion, supported by AW Rostamani Group, has positioned Zeekr as a key player in the UAE's evolving automotive landscape, redefining the boundaries of what an EV brand can achieve. Roberto Colucci, Director of Electric Vehicles at AW Rostamani Group, expressed his pride in the journey so far: 'In just one year, Zeekr has made an incredible impact in the UAE, and we at AW Rostamani Group are proud to be part of this groundbreaking journey. The brand achieved over 200% growth in January 2025 compared to December 2024, with a target of 400% growth for the year.' 'We are not just selling cars; we are shaping the future of sustainable luxury mobility. With the upcoming Zeekr 7X launch, we are setting the stage for even greater success, redefining the electric driving experience in the region.' He added Echoing this sentiment, Sky Shan, Managing Director of ZEEKR Group International UAE, added: 'The UAE has proven to be a dynamic market for Zeekr, and our success is a testament to our strong collaboration with AW Rostamani Group. Over the past year, we have witnessed an increasing demand for premium electric mobility, and we remain committed to delivering world-class products, innovative technology, and an unparalleled customer experience. Looking ahead, we are excited to introduce more groundbreaking models and elevate the EV landscape in the region.' To commemorate this milestone and align with the spirit of Ramadan, Zeekr partnered with Armani Pavilion to host an exclusive showcase. Guests were invited to experience Zeekr's innovative technology and craftsmanship, with a special focus on the highly anticipated 2025 Zeekr 001. This collaboration seamlessly blended Zeekr's advanced EV technology with Armani's renowned elegance, reflecting a shared commitment to excellence and sophistication. As Zeekr and AW Rostamani Group embark on the next chapter, one thing is clear, this is just the beginning. The future of luxury electric mobility in the UAE has arrived, and it is electrifying. About ZEEKR: Zeekr (NYSE: ZK) is the global premium electric mobility technology brand from Geely Holding Group. Zeekr aims to create a fully integrated user ecosystem with innovation as a standard. The brand utilizes Sustainable Experience Architecture (SEA) and includes its own battery technologies, battery management systems, electric motor technologies, and electric vehicle supply chain. Zeekr's value is equality, diversity, and sustainability. Its ambition is to become a true mobility solution provider. Zeekr operates its R&D center and design studios in Ningbo, Hangzhou, and Shanghai in China and Gothenburg in Sweden, and boasts state-of-the-art facilities and world-class expertise. Since Zeekr began delivering vehicles in October 2021, the brand has delivered over 300,000 vehicles to date including the Zeekr 001, Zeekr 001 FR, Zeekr 009 MPV, and Zeekr X urban SUV. Zeekr has announced plans to sell vehicles in European, Latin American, and other Asian markets, and has an ambitious roll-out plan over the next 5 years to satisfy the rapidly expanding global EV demand. About AW Rostamani (AWR) Group: AW Rostamani Group is a multi-sector, multi-market group and one of the most progressive companies in the Middle East. With a legacy spanning over seven decades, AWR Group employs 3,000 individuals, serving a diverse customer base of over 155,000 individuals and 24,000 businesses. Its core verticals include mobility, real estate, logistics, lifestyle, lighting solutions, travel, agritech, and sustainable packaging. More than just serving the present, AWR Group embraces generation next. It builds purposeful businesses to enrich the lives of every generation, striving to make a meaningful and enduring impact on business, people, and the world. Built on a bedrock of strong founding values, AWR Group continues to evolve with the times and ahead of them, at work for a planet that prospers.
Sharjah 24
27-02-2025
- Automotive
- Sharjah 24
ZEEKR, Rostamani innovation and sustainable champs at AUS Reunion
The highlight of the evening was the "Best Sustainable Idea of the Year" competition by ZEEKR and AW Rostamani Group, a bold initiative inviting AUS alumni to unleash their creativity and present innovative business models for a greener, more sustainable future. Amidst excitement and anticipation, the winner Sara Llalla, an alumna from the AUS College of Architecture, Art and Design, was awarded a ZEEKR X, the brand's cutting-edge compact electric SUV renowned for its futuristic design and advanced technology. This initiative further aligns with the UAE's Vision 2031, emphasising sustainability, innovation, and a diversified economy driven by cutting-edge technology. By collaborating with forward-thinking entities like AUS, ZEEKR is proud to contribute to the nation's ambition of becoming a global leader in smart and sustainable mobility. Towards the end of the event , ZEEKR was hono u red as a Smart Mobility Partner . This recognition, bestowed by AUS — recognized by the 2025 QS World University Rankings as the UAE's top university in environmental sustainability, highlighted ZEEKR's ongoing commitment to inspiring change, driving innovation, and empowering the brightest minds to lead more sustainable lifestyles. Roberto Colucci, Director of Electric Mobility at ZEEKR AWR, also stated: ' At AW Rostamani Group, we are committed to embracing sustainability initiatives that contribute to a greener future. Partnering with American University of Sharjah reflects our belief in supporting exceptional talent and empowering the next generation to drive positive change. Awarding the ZEEKR X is a testament to this support, recognizing innovative ideas and solutions while reinforcing the importance of sustainable transportation. Through collaborations like this, we aim to inspire innovation and nurture forward-thinking ideas that shape a more sustainable tomorrow .' Cannon Wang, Regional Managing Director, ZEEKR Middle East & Africa, commented: 'At ZEEKR, our mission goes beyond delivering premium electric vehicles — it's about fostering a culture of innovation and sustainability that drives meaningful change. By collaborating with institutions like the American University of Sharjah and our partners AW Rostamani Group, we are empowering bright minds to reimagine what's possible for a greener, smarter future. Together, we are driving impactful initiatives that not only align with the UAE's Vision 2031 but also inspire communities to embrace sustainable lifestyles through smart and forward-thinking mobility solutions.' Dr. Tod Laursen, Chancellor of AUS, remarked: "At AUS, we are deeply committed to fostering innovation and sustainability, values that are integral to shaping a brighter future. Collaborations like this with ZEEKR and AW Rostamani Group are powerful reminders of what can be achieved when forward-thinking organizations and our talented alumni come together to inspire meaningful change. We congratulate the winner for her innovative idea, which exemplifies the creative mindset that defines the AUS community's contributions to a sustainable future." AW Rostamani Group and ZEEKR continue to champion forward-thinking solutions for a greener future. From embracing innovative technologies and responsible operational practices to supporting community-based environmental initiatives, ZEEKR is committed to meeting the evolving needs of customers and communities through smart mobility.
Mid East Info
06-02-2025
- Automotive
- Mid East Info
ZEEKR UAE Drives Excellence as Official Automotive Partner of Mubadala Abu Dhabi Open, a WTA 500 Tournament
ZEEKR UAE partners with the prestigious tennis tournament showcasing peak performance and cutting-edge technology for its premium electric vehicle brand. The eight days of elite tennis action will take place February 1-8, 2025, as the Mubadala Abu Dhabi Open returns to the capital for the third time. Abu Dhabi, UAE; February 2025: AW Rostamani Group, representing ZEEKR, the global premium electric vehicle brand, in the UAE, has announced ZEEKR as the official automotive partner of the Mubadala Abu Dhabi Open, a prestigious WTA 500 tournament held under the patronage of the Abu Dhabi Sports Council. This partnership celebrates the relentless pursuit of excellence, mirroring the power and precision of both world-class athletes and ZEEKR's state-of-the-art premium electric vehicles. The Mubadala Abu Dhabi Open, scheduled for February 1-8, 2025, will feature 70 top-ranked female tennis players competing in singles and doubles matches at the International Tennis Centre in Zayed Sports City. Roberto Colucci, Director of EVs at AW Rostamani Group, emphasised the synergies underlining the partnership: 'At ZEEKR UAE, we are driven by a commitment to pushing boundaries and delivering exceptional experiences. This partnership with the Mubadala Abu Dhabi Open perfectly aligns with our values, celebrating the power, precision, and endurance exemplified by these world-class athletes, qualities we also engineer into every ZEEKR vehicle. Furthermore, it allows us to contribute to the broader goals of the UAE's National Sports Strategy 2031, supporting the development of a vibrant sports ecosystem in the country.' Cannon Wang, Managing Director of Middle East & Africa at ZEEKR added: 'The Mubadala Abu Dhabi Open partnership is a pivotal moment in ZEEKR's rewarding journey in the Middle East. We are proud of our association with the Mubadala Abu Dhabi Open as the main automotive partner, showcasing our state-of-the-art electric vehicles. This partnership highlights our commitment to premium electric mobility and embodies our enthusiasm for world-class sports. Aligning with such a prestigious event is a natural fit for ZEEKR, demonstrating our leadership in innovation, craftsmanship and performance while actively participating in the excitement and competition of top-tier sports.' Nigel Gupta, Mubadala Abu Dhabi Open Tournament Director, added: 'We are thrilled to announce ZEEKR as the tournament's official automotive partner, creating an impactful collaboration between one of the region's premier sporting events and a brand which embodies performance and innovation. 'ZEEKR's vision perfectly aligns with the long-term objectives of the Mubadala Abu Dhabi Open, which continues to evolve at a rapid rate since the inaugural event in 2023. 'We now look forward to working closely alongside ZEEKR and delivering a memorable event for players and spectators alike.' As part of this landmark partnership, players will experience the future of sustainable mobility, chauffeured in style and comfort in ZEEKR's cutting-edge, premium electric vehicles. ZEEKR 001 and ZEEKR X will also be on display for tournament attendees, who will have exclusive access to ZEEKR's vehicles through special activation zones and curated experiences within the expanded Tennis Village, the largest in the tournament's history. The Tennis Village will also offer a range of family-friendly activities, live entertainment, and other immersive sponsor experiences. The tournament features an impressive lineup including seven of the top 20 players globally. Defending champion Elena Rybakina, currently world number six, leads the field alongside ninth-ranked Daria Kasatkina. The event welcomes back Olympic Gold Medalist Belinda Bencic of Switzerland, making her return after maternity leave, and Tunisian star Ons Jabeur, who returns following a shoulder injury recovery. The competitive field also includes former World number 2 Paula Badosa, Brazilian sensation Beatriz Haddad Maia, World No. 8 Emma Navarro, and rising stars Jelena Ostapenko and Diana Shnaider.
