SHIFT concludes Arabian Travel Market participation with ZEEKR
A highlight of the SHIFT stand was the official unveiling of its partnership with ZEEKR, the premium EV brand recently added to the AWR Group portfolio. This marked their first joint appearance at a public event, offering a platform to outline the shared value of the collaboration. Visitors at Arabian Travel Market had the opportunity to experience ZEEKR's groundbreaking electric vehicles firsthand, with the ZEEKR 001 on display.
The partnership not only signals the future of eco-conscious mobility in the travel and tourism sectors but also reinforces SHIFT's commitment to cleaner, smarter transportation. Through this venture, SHIFT is expanding its fleet with advanced electric models while introducing tailored leasing packages that make premium EVs more accessible to corporate fleets, hospitality operators, and the wider mobility ecosystem.
Sanaa Ouahmane, CEO of AWR Mobility Services and AWR Trading, expressed her pride in the brand's ongoing evolution: 'SHIFT's year-on-year growth is something we are all very proud of. New offerings, relevant collaborations, including our strategic partnership with ZEEKR, and market expansions reflect how the company continues to prioritize the customer experience.'
She added: 'By introducing premium electric vehicles and expanding access to eco-friendly mobility solutions, SHIFT is delivering flexible, future-ready options that meet real-world needs while actively supporting the UAE's national sustainability agenda.'
ZEEKR's debut at ATM further highlights the brand's growing footprint in the UAE's premium EV market, showcasing its commitment to innovation and sustainable luxury. As a key partner, Shift Leasing continues to drive forward with its green mobility solutions, delivering smarter options for businesses and customers alike.
'ZEEKR's presence at ATM marks a significant milestone for our premium electric brand in the UAE,' said Roberto Colucci, Director of Electric Vehicles at AW Rostamani Group. 'It signals our intent to integrate high-performance EVs into sectors where innovation and sustainability are no longer optional — they're expected. Through partners like SHIFT, we're enabling businesses to transition toward smarter, cleaner fleets without compromising on luxury or experience.'
The stand also highlighted SHIFT Car Rental's broader innovation efforts, including custom online dashboards that allow corporate clients to monitor and manage their fleets in real time. These tailored digital platforms provide access to usage data, electronic billing, service scheduling, and dedicated technical support, enabling over 2,000 clients to oversee more than 13,000 vehicles with precision and efficiency.
With award-winning standards, ISO certification, and a specific commercial division for van and truck rental, SHIFT continues to deliver cost-effective, future-ready mobility services across the emirates. Its ATM presence reflected both market leadership and a firm commitment to helping the public meet their vehicular goals.
About SHIFT Car Rental
SHIFT Car Rental, part of the AW Rostamani Group's AWR Mobility Services, is a leading provider of premium car rental and fleet management solutions in the UAE. SHIFT provides all-around commercial packages for both short-term and long-term vehicle leasing.
SHIFT Car Rental understands the unique concerns of its clients, providing customized top-of-the-line solutions that suit both individuals and businesses. With a keen focus on innovative technology, SHIFT ensures seamless communication and collaboration through a dedicated web portal connected to high-speed, state-of-the-art servers. ISO-certified and recognized with the Sheikh Khalifa Excellence Award (SKEA) and the Dubai Quality Appreciation Programme (DQAP) Award, SHIFT is the only car rental company to have won both awards.
Serving over 700 corporate clients and managing a robust fleet of more than 13,000 vehicles, SHIFT supplies efficient and cost-effective vehicle management options, delivering reliable, flexible, and top-notch service that exceeds expectations. With a commitment to quality, SHIFT offers innovative features such as auto service reminders, personalized toll-free support, spot rentals, and e-billing through an online dashboard. Additionally, SHIFT provides 24/7 roadside and accident assistance, along with hassle-free maintenance scheduling.
About Zeekr
Zeekr Group, headquartered in Zhejiang, China, is the world's leading premium new energy vehicle group from Geely Holding Group. With two brands, Lynk & Co and Zeekr, Zeekr Group aims to create a fully integrated user ecosystem with innovation as a standard. Utilizing its state-of-the-art facilities and world-class expertise, Zeekr Group is developing its own software systems, e-powertrain and electric vehicle supply chain. Zeekr Group's values are equality, diversity, and sustainability. Its ambition is to become a true global new energy mobility solution provider.
Zeekr (NYSE: ZK) is the global premium electric mobility technology brand from Geely Holding Group. Zeekr aims to create a fully integrated user ecosystem with innovation as a standard. The brand utilizes Sustainable Experience Architecture (SEA) and develops its own battery technologies, battery management systems, electric motor technologies, and electric vehicle supply chain. Zeekr's value is equality, diversity, and sustainability. Its ambition is to become a true mobility solution provider.
Zeekr operates its R&D centers and design studios in Gothenburg, Ningbo, Hangzhou, and Shanghai and boasts state-of-the-art facilities and world-class expertise. Since Zeekr began delivering vehicles in October 2021, the brand has delivered more than 440,000 vehicles to date including the Zeekr 001, Zeekr 001 FR, Zeekr 009 MPV, Zeekr X urban SUV, Zeekr 007, Zeekr 7X and Zeekr MIX. Zeekr has announced plans to sell vehicles in global markets, and has an ambitious roll-out plan over the next 5 years to satisfy the rapidly expanding global EV demand
About AW Rostamani (AWR) Group
AW Rostamani Group is a multi-sector, multi-market group and one of the most progressive companies in the Middle East. With a legacy spanning over seven decades, AWR Group employs 3,000 individuals, serving a diverse customer base of over 155,000 individuals and 24,000 businesses. Its core verticals include mobility, real estate, logistics, lifestyle, lighting solutions, travel, agritech, and sustainable packaging.
More than just serving the present, AWR Group embraces generation next. It builds purposeful businesses to enrich the lives of every generation, striving to make a meaningful and enduring impact on business, people, and the world. Built on a bedrock of strong founding values, AWR Group continues to evolve with the times and ahead of them, at work for a planet that prospers.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Zawya
5 days ago
- Zawya
AI is becoming key tool for potential travelers to Middle East: Report
Mubasher: AI is becoming a key tool for travelers planning trips to the Middle East, with nearly six in 10 have used AI for travel planning and with 21% using it before their most recent trip, according to a recent report by Tourism Economics on behalf of Arabian Travel Market (ATM). With the growth of AI adoption, it is expected to play an increasing role in delivering personalized recommendations and booking experiences for tech-savvy travelers. Moreover, travel firms are harnessing AI to enhance customer service and drive economic impact. The report further indicated that 60% of travelers in the UAE trust AI to plan every aspect of their trips, compared to 48% of travelers in other countries, with this figure predicted to rise as technology becomes more embedded into consumer habits. On the other hand, the rise of AI in the business events (MICE) sector is delivering significant gains in efficiency and insight, with the global meetings and events industry set to reach $945 billion in 2025 and projected to exceed $2.30 trillion by 2032, the need for scalable, intelligent tools has never been greater. Data-led personalization is now critical to driving attendee engagement and loyalty, with AI helping to automate sourcing, translate content in real time, and generate tailored event experiences. Exhibition Director ME, Arabian Travel Market, Danielle Curtis, said: 'When it comes to travel and tourism innovations, the most effective technologies are those that amplify human interactions, improve efficiency and respond directly to customer needs.' Curtis concluded: 'The industry has a shared commitment to responsible innovation by placing people at the centre of every technology solution.'
Tourism Breaking News
06-08-2025
- Tourism Breaking News
60% of UAE travellers rely on AI to plan trips, human connection remains vital
Post Views: 41 According to a recent report by Tourism Economics on behalf of Arabian Travel Market (ATM), 60% of travellers in the UAE trust Artificial Intelligence (AI) to plan every aspect of their trips, compared to 48% of travellers in other countries, with this figure predicted to rise as technology becomes more embedded into consumer habits. According to the report, AI is becoming a key tool for travellers planning trips to the Middle East. Nearly six in ten have used AI for travel planning, with 21% using it before their most recent trip. As AI adoption grows, it is expected to play an increasing role in delivering personalised recommendations and booking experiences for tech-savvy travellers. The research also confirmed that travel firms are harnessing AI to enhance customer service and drive economic impact. Travel technology is transforming the industry globally, changing the way travellers plan, book, and experience their journeys. In line with the digital transformation within travel and tourism, ATM 2025 provided a platform for experts across the technology, hospitality and events industries to discuss the implications for human connection as AI-powered tools, personalised service platforms, and data-led design become more prevalent. Speaking during the event, Amy Read, VP Innovation at Sabre Hospitality, said: 'It is important to recognise that human connection is at the core of hospitality. When we think about innovation within hospitality, we try to find ways that amplify those key moments, rather than replace them. We want to free up staff time so that they can engage in more meaningful interactions.' Read acknowledged that it is vital for the industry to recognise that technology has changed guests' expectations of hospitality providers as they now seek instant gratification and swift responses. This has led to the development of innovative solutions such as SynXis Concierge AI, which uses generative AI to transform customer service for hoteliers, providing immediate, detailed, and accurate responses to specific queries, reducing the reliance on individual staff knowledge and ensuring consistent, high-quality service around the clock. Other examples include Miral's AI concierge, Majd Al, which is utilised at attractions such as Yas Bay Waterfront and Ferrari World Yas Island in Abu Dhabi. The service offers tailored suggestions based on individual preferences, helping visitors maximise their experience.
Zawya
05-08-2025
- Zawya
60% of UAE travellers use AI for trip planning: ATM report
Travel technology is transforming the industry globally, changing how travellers plan, book, and experience their journeys. 60 per cent of travellers in the UAE trust Artificial Intelligence (AI) to manage every aspect of their trips, compared to 48 per cent of travellers in other countries. This figure is predicted to rise as technology becomes more integrated into consumer habits, according to a recent report by Tourism Economics on behalf of Arabian Travel Market (ATM). According to the report, AI is becoming a key tool for travellers planning trips to the Middle East. Nearly six in ten have used AI for travel planning, with 21 per cent using it before their most recent trip. As AI adoption grows, it is expected to play an increasing role in delivering personalised recommendations and booking experiences for tech-savvy travellers. The research also confirmed that travel firms are harnessing AI to enhance customer service and drive economic impact. In line with the digital transformation within travel and tourism, ATM 2025 provided a platform for experts across the technology, hospitality and events industries to discuss the implications for human connection as AI-powered tools, personalised service platforms, and data-led design become more prevalent. Speaking during the event, Amy Read, VP Innovation at Sabre Hospitality, said: 'It is important to recognise that human connection is at the core of hospitality. When we think about innovation within hospitality, we try to find ways that amplify those key moments, rather than replace them. We want to free up staff time so that they can engage in more meaningful interactions.' Read acknowledged that it is vital for the industry to recognise that technology has changed guests' expectations of hospitality providers as they now seek instant gratification and swift responses. This has led to the development of innovative solutions such as SynXis Concierge AI, which uses generative AI to transform customer service for hoteliers, providing immediate, detailed, and accurate responses to specific queries, reducing the reliance on individual staff knowledge and ensuring consistent, high-quality service around the clock. Other examples include Miral's AI concierge, Majd Al, which is utilised at attractions such as Yas Bay Waterfront and Ferrari World Yas Island in Abu Dhabi. The service offers tailored suggestions based on individual preferences, helping visitors maximise their experience. Fellow panellists agreed that human-centric innovation begins with understanding consumer behaviour, with organisations like Almosafer adopting a co-creation approach, developing tools based on customer pain points. Similarly, travel agent platform Expedia TAAP builds technology informed by insights from travel agents themselves, ensuring that its tools are aligned with customer needs and are usable. Meanwhile, the rise of AI in the business events (MICE) sector is delivering significant gains in efficiency and insight. With the global meetings and events industry set to reach $945 billion in 2025 and projected to exceed $2.3 trillion by 2032, the need for scalable, intelligent tools has never been greater. Data-led personalisation is now critical to driving attendee engagement and loyalty, with AI helping to automate sourcing, translate content in real time, and generate tailored event experiences. However, speakers were united in warning against over-reliance on technology at the expense of authenticity. As AI becomes central to personalising travel experiences and improving operational efficiency, it does not replace human roles but rather reshapes them, encouraging organisations to realign talent towards more meaningful, guest-focused interactions. Ultimately, as event planners and travel providers aim to create experiences that resonate, the consensus remains that human connection must stay central to every digital advancement. Danielle Curtis, Exhibition Director ME, Arabian Travel Market, commented: 'When it comes to travel and tourism innovations, the most effective technologies are those that amplify human interactions, improve efficiency and respond directly to customer needs. The industry has a shared commitment to responsible innovation by placing people at the centre of every technology solution.' Copyright 2025 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (
