Latest news with #SanaaOuahmane
Zawya
12-05-2025
- Automotive
- Zawya
SUBSCRIBE ME takes center stage at ATM 2025 celebrating two years of success
Dubai, UAE – SUBSCRIBE ME, the flexible car access platform under AWR Mobility, marked its second anniversary this week at Arabian Travel Market 2025 (ATM), celebrating twenty-four months of growth, innovation, and customer-first service in the UAE. Having first announced itself during ATM 2023, SUBSCRIBE ME has maintained an annual presence at the region's leading travel and tourism showcase, reflecting its role in the broader mobility conversation. In just two years, the brand has completed over 6,000 successful car subscriptions, building a reputation for flexible, app-based solutions that simplify car access across the UAE. Sanaa Ouahmane, CEO of AWR Mobility & Trading, commented: 'ATM is where our journey began – and returning each year allows us to reconnect with the people and partnerships that made this rise possible. We're proud of what Subscribe Me has achieved in just two years and even more excited about what's ahead. The customer response from the start has shown us there's a strong appetite for flexible, technology-driven mobility, and we'll continue to respond to that with smarter offerings and stronger service.' The milestone comes as the company has continued expanding its portfolio and offering. In 2024, the platform introduced long-term subscriptions (up to 48 months), and in early 2025 launched a weekly subscription – a first for the service – catering to an even wider range of customer needs. These options, available directly through the app, provide unmatched convenience without the need for long-term financial commitments, deposits, or ownership headaches. ATM 2025 also sees the brand collaborate via a shared stand with premium EV brand ZEEKR, reinforcing its commitment to sustainable mobility. Electric models in the Subscribe Me fleet signal a progressive approach to travel, aligning with global goals of reducing emissions and improving urban transport access. As a primary representative of the AW Rostamani Group's mobility arm, Subscribe Me carries forward the group's legacy of pushing boundaries in the automotive space. Its appearance at ATM 2025 reaffirms its efforts to evolve the driving experience across the country. About SUBSCRIBE ME SUBSCRIBE ME is transforming how people use cars with its cutting-edge digital app and car subscription model. Its innovative and customer-centric approach brings a new level of accessibility to the car subscription landscape, presenting a wide variety of cars across segments and a simple-to-use app to empower customers with complete control over their mobility needs. As a part of AWR Mobility, SUBSCRIBE ME leverages the wealth of knowledge and expertise available to provide customers with access to a vast network of companies operating in the automotive sector. Join the SUBSCRIBE ME revolution today and experience the future of car subscriptions. Download the app now and embark on a journey of unparalleled convenience, services, and flexibility.
Zawya
05-05-2025
- Automotive
- Zawya
SHIFT concludes Arabian Travel Market participation with ZEEKR
Dubai, UAE – SHIFT Car Rental wrapped up its participation at Arabian Travel Market 2025 with a clear message: the future of mobility lies in sustainable, scalable, and technology-driven leasing. SHIFT used its platform at the region's prime travel and tourism event to spotlight solutions that meet evolving driver needs. A highlight of the SHIFT stand was the official unveiling of its partnership with ZEEKR, the premium EV brand recently added to the AWR Group portfolio. This marked their first joint appearance at a public event, offering a platform to outline the shared value of the collaboration. Visitors at Arabian Travel Market had the opportunity to experience ZEEKR's groundbreaking electric vehicles firsthand, with the ZEEKR 001 on display. The partnership not only signals the future of eco-conscious mobility in the travel and tourism sectors but also reinforces SHIFT's commitment to cleaner, smarter transportation. Through this venture, SHIFT is expanding its fleet with advanced electric models while introducing tailored leasing packages that make premium EVs more accessible to corporate fleets, hospitality operators, and the wider mobility ecosystem. Sanaa Ouahmane, CEO of AWR Mobility Services and AWR Trading, expressed her pride in the brand's ongoing evolution: 'SHIFT's year-on-year growth is something we are all very proud of. New offerings, relevant collaborations, including our strategic partnership with ZEEKR, and market expansions reflect how the company continues to prioritize the customer experience.' She added: 'By introducing premium electric vehicles and expanding access to eco-friendly mobility solutions, SHIFT is delivering flexible, future-ready options that meet real-world needs while actively supporting the UAE's national sustainability agenda.' ZEEKR's debut at ATM further highlights the brand's growing footprint in the UAE's premium EV market, showcasing its commitment to innovation and sustainable luxury. As a key partner, Shift Leasing continues to drive forward with its green mobility solutions, delivering smarter options for businesses and customers alike. 'ZEEKR's presence at ATM marks a significant milestone for our premium electric brand in the UAE,' said Roberto Colucci, Director of Electric Vehicles at AW Rostamani Group. 'It signals our intent to integrate high-performance EVs into sectors where innovation and sustainability are no longer optional — they're expected. Through partners like SHIFT, we're enabling businesses to transition toward smarter, cleaner fleets without compromising on luxury or experience.' The stand also highlighted SHIFT Car Rental's broader innovation efforts, including custom online dashboards that allow corporate clients to monitor and manage their fleets in real time. These tailored digital platforms provide access to usage data, electronic billing, service scheduling, and dedicated technical support, enabling over 2,000 clients to oversee more than 13,000 vehicles with precision and efficiency. With award-winning standards, ISO certification, and a specific commercial division for van and truck rental, SHIFT continues to deliver cost-effective, future-ready mobility services across the emirates. Its ATM presence reflected both market leadership and a firm commitment to helping the public meet their vehicular goals. About SHIFT Car Rental SHIFT Car Rental, part of the AW Rostamani Group's AWR Mobility Services, is a leading provider of premium car rental and fleet management solutions in the UAE. SHIFT provides all-around commercial packages for both short-term and long-term vehicle leasing. SHIFT Car Rental understands the unique concerns of its clients, providing customized top-of-the-line solutions that suit both individuals and businesses. With a keen focus on innovative technology, SHIFT ensures seamless communication and collaboration through a dedicated web portal connected to high-speed, state-of-the-art servers. ISO-certified and recognized with the Sheikh Khalifa Excellence Award (SKEA) and the Dubai Quality Appreciation Programme (DQAP) Award, SHIFT is the only car rental company to have won both awards. Serving over 700 corporate clients and managing a robust fleet of more than 13,000 vehicles, SHIFT supplies efficient and cost-effective vehicle management options, delivering reliable, flexible, and top-notch service that exceeds expectations. With a commitment to quality, SHIFT offers innovative features such as auto service reminders, personalized toll-free support, spot rentals, and e-billing through an online dashboard. Additionally, SHIFT provides 24/7 roadside and accident assistance, along with hassle-free maintenance scheduling. About Zeekr Zeekr Group, headquartered in Zhejiang, China, is the world's leading premium new energy vehicle group from Geely Holding Group. With two brands, Lynk & Co and Zeekr, Zeekr Group aims to create a fully integrated user ecosystem with innovation as a standard. Utilizing its state-of-the-art facilities and world-class expertise, Zeekr Group is developing its own software systems, e-powertrain and electric vehicle supply chain. Zeekr Group's values are equality, diversity, and sustainability. Its ambition is to become a true global new energy mobility solution provider. Zeekr (NYSE: ZK) is the global premium electric mobility technology brand from Geely Holding Group. Zeekr aims to create a fully integrated user ecosystem with innovation as a standard. The brand utilizes Sustainable Experience Architecture (SEA) and develops its own battery technologies, battery management systems, electric motor technologies, and electric vehicle supply chain. Zeekr's value is equality, diversity, and sustainability. Its ambition is to become a true mobility solution provider. Zeekr operates its R&D centers and design studios in Gothenburg, Ningbo, Hangzhou, and Shanghai and boasts state-of-the-art facilities and world-class expertise. Since Zeekr began delivering vehicles in October 2021, the brand has delivered more than 440,000 vehicles to date including the Zeekr 001, Zeekr 001 FR, Zeekr 009 MPV, Zeekr X urban SUV, Zeekr 007, Zeekr 7X and Zeekr MIX. Zeekr has announced plans to sell vehicles in global markets, and has an ambitious roll-out plan over the next 5 years to satisfy the rapidly expanding global EV demand About AW Rostamani (AWR) Group AW Rostamani Group is a multi-sector, multi-market group and one of the most progressive companies in the Middle East. With a legacy spanning over seven decades, AWR Group employs 3,000 individuals, serving a diverse customer base of over 155,000 individuals and 24,000 businesses. Its core verticals include mobility, real estate, logistics, lifestyle, lighting solutions, travel, agritech, and sustainable packaging. More than just serving the present, AWR Group embraces generation next. It builds purposeful businesses to enrich the lives of every generation, striving to make a meaningful and enduring impact on business, people, and the world. Built on a bedrock of strong founding values, AWR Group continues to evolve with the times and ahead of them, at work for a planet that prospers.
Zawya
23-04-2025
- Automotive
- Zawya
Women Board of Directors launches Ambassadorship Program to advance female leadership in automotive and mobility
Dubai, U AE – Dubai-based Women Board of Directors' (WBD) inaugural Ambassadorship Program to advance inclusive leadership across key industries in the Middle East has appointed Sanaa Ouahmane, CEO of AWR Mobility and AWR Trading, as its first Brand Ambassador for Women in Mobility. The recognition highlights her two-decade track record of automotive and mobility stewardship in the UAE and MENA region. The program aims to empower senior executives to lead strategic dialogue around diversity, innovation, and sustainability, while spotlighting the transformative impact of these leaders across emerging and legacy industries. As part of the program's official launch, WBD hosted its first Auto & Mobility Roundtable on 22 April, in collaboration with AWR Mobility, AWR Trading, and DiliTrust. The event featured a keynote address by Sanaa Ouahmane, who shared insights from her personal and professional journey, and discussed the evolving opportunities for women in the traditionally male-dominated automotive field. The roundtable also convened several female industry execs to explore themes such as rethinking leadership, advancing sustainable business practices, and expanding career pathways for women in STEM, operations, and customer-centric roles. Sanaa Ouahmane is recognized as a pioneer in her realm. In her current position, she has driven significant innovation and growth, transforming SHIFT Car Rental into a market front-runner with a fleet of over 13,000 vehicles across more than 16 locations nationwide. She also launched SUBSCRIBE ME, a car subscription platform offering flexible mobility solutions. With nearly twenty years of experience, Sanaa has led business transformations, including at Almana Group in Qatar, and has overseen AWR's diversified portfolio. Her commitment to fostering a thriving organizational culture is exemplified by initiatives she led like the award-winning 'I CAN WOW' program, which earned the company the the Dubai Quality Group's 'Organizational Culture' Award in 2023. Sanaa's leadership and influence in the mobility sector has also been recognized through multiple industry accolades, including the prestigious title of CEO and Trailblazer in the UAE's Mobility Sector. Commenting on her ambassadorship with WBD, Sanaa said: 'It's an honor to take on this role and contribute to a meaningful shift in how we view leadership across the mobility landscape. Opportunities like these create the perfect spaces that we need to empower more women in decision-making roles, and collectively work together to unlock fresh perspectives that open the door to smarter services, more inclusive experiences, and stronger connections with the communities we serve.' She added: 'At AWR Mobility and AWR Trading, we believe that progress is driven by challenging the status quo and driving forward with intention, and these are principles that align closely with those of the Women Board of Directors. This shared vision makes this ambassadorship a natural fit. Together, we are committed to cultivating environments where every voice is valued, where every perspective brings meaningful change, and where women can lead across industries, not just in mobility, but everywhere women deserve to have a seat at the table.' 'The launch of our ambassadorship program marks a transformative leap forward for Women Board of Directors,' said Poonam Chawla, founder and Chief Visionary Officer of WBD. 'This isn't just another initiative — it's a movement to rewrite the rules of leadership. We are calling on visionary executives across all industries to join us as change-makers in this critical mission. Together, we will elevate exceptional women leaders to their rightful places of influence, shatter the glass ceilings that hold organizations back from true excellence, and transform boardrooms into engines of innovation through diverse perspectives.' The Auto & Mobility Roundtable — which was attended by a select audience of key decision-makers — additionally explored talking points such as how female leaders help bring new perspectives to develop new products and services that meet the needs of a diverse and specific customer base, and how with female inclusion in leadership teams, strategies become more creative, customized and experiential. About Women Board of Directors (WBD): WBD is a UAE-based high-powered networking and training platform dedicated to bridging the gender gap and promoting female representation at C-level and on corporate boards. It brings together influential leaders — both women and men — to create impactful initiatives that support and elevate women in business across various sectors. ( AWR Mobility and AWR Trading AWR Mobility and AWR Trading are key business units within the AW Rostamani Group, focused on providing innovative solutions across the automotive and mobility sectors. AWR Mobility is a leading player in the UAE's mobility landscape, offering services such as SHIFT Car Rental, which has grown into a market leader with a diverse fleet and extensive corporate clientele. The division also launched SUBSCRIBE ME, a pioneering digital car subscription platform. AWR Trading, on the other hand, oversees a broad portfolio of automotive-related businesses, including partnerships with global brands like Total Energies, Ceat Tires, and Amaron batteries. Together, these divisions contribute to the growth of the mobility sector by embracing innovation, operational excellence, and strategic partnerships to meet the evolving needs of customers across the region. About DiliTrust: DiliTrust provides the DiliTrust Governance suite, designed to overcome the challenges of digital transformation for legal departments, boards and committees. This unified, intuitive, and user-friendly SaaS platform meets the highest international security standards. It includes different modules, such as digital board and committee management as well as management of legal entities, contracts, litigation, and disputes. Contact: Sushmita Bose, Chief Brand Officer, sushmita@
Arabian Business
22-04-2025
- Automotive
- Arabian Business
UAEV partners with AW Rostamani to boost electric vehicle adoption
Emarat EV Charging Stations Company (UAEV), a joint venture between the UAE Ministry of Energy and Infrastructure (MoEI) and Etihad Water and Electricity (Etihad WE), has signed a strategic agreement with AW Rostamani Group (AWR Group) to enhance the charging experience for electric vehicle customers across the UAE. The agreement, signed on the sidelines of EVIS 2025 (Electric Vehicle Innovation Summit), further reinforces the UAE's commitment to accelerating sustainable mobility and future-ready transport solutions. UAEV and AWR Group collaborate AWR Group is the exclusive distributor of Zeekr and smart vehicles in the UAE, managing both sales and after-sales services for the two next-generation electric vehicle brands. The agreement envisages the AWR Group offering charging credits to customers who buy Zeekr and smart electric vehicles, leveraging the UAEV's network across the UAE. These credits can be easily activated through the UAEV app and used at any UAEV station across the country, the company said. Hicham Ezzahid, CEO of UAEV, said the partnership marks a significant milestone in the company's mission to make electric vehicle adoption easier, more rewarding, and truly accessible for everyone in the UAE. 'Strategic partnerships like this are essential to building long-term consumer trust in electric transportation. When infrastructure and innovation move in lockstep, adoption becomes a natural outcome,' he said. Sanaa Ouahmane, CEO of the Mobility Services division at AW Rostamani Group, said the Group is committed to supporting the UAE's vision for a net-zero future. 'This partnership with UAEV addresses a critical market need for robust charging infrastructure, enabling the adoption of electric vehicles across the country,' Ouahmane said. Supporting net-zero vision The collaboration also aims to directly support the UAE's Net Zero 2050 Strategy and National Electric Vehicles Policy by enhancing accessibility and convenience for EV drivers, while promoting the adoption of climate-smart transportation solutions. Collectively, these efforts are projected to reduce over 100,000 tonnes of CO₂ by 2030. With 122 charging ports already operational, including numerous ultra-fast chargers, and plans to reach 300 by the end of 2025, UAEV is the largest EV network in the Northern Emirates and continues to expand nationwide. Charging constraints and range anxiety have long been barriers to wider EV adoption in the UAE. Through this collaboration, AWR Group and UAEV are jointly addressing these challenges, the companies said.
Hi Dubai
22-04-2025
- Automotive
- Hi Dubai
UAEV and AW Rostamani Team Up to Supercharge EV Charging Across the UAE
Emarat EV Charging Stations Company (UAEV), a joint venture between the UAE Ministry of Energy and Infrastructure and Etihad Water and Electricity, has signed a strategic agreement with AW Rostamani Group (AWR Group) to accelerate the adoption of electric vehicles nationwide. Announced during the Electric Vehicle Innovation Summit (EVIS 2025), the collaboration aligns with the UAE's Net Zero 2050 Strategy and National Electric Vehicles Policy. It aims to enhance charging accessibility, streamline EV ownership, and support sustainable mobility goals. As the exclusive distributor of Zeekr and smart vehicles in the UAE, AWR Group will offer charging credits to customers purchasing these EVs. These credits can be activated via the UAEV app and used at any UAEV charging station, providing convenient access to one of the fastest-growing charging networks in the country. With 122 charging ports currently live and plans to expand to 300 by end-2025, UAEV operates the largest network in the Northern Emirates. Its ultra-fast DC stations are strategically placed to reduce range anxiety and support long-distance travel. 'This partnership is a major step toward making EV adoption more accessible and rewarding,' said Hicham Ezzahid, CEO of UAEV. 'When infrastructure and innovation go hand in hand, clean mobility becomes an achievable reality.' Sanaa Ouahmane, CEO of AWR Mobility Services, added, 'We're creating a new standard for sustainable transportation by putting customers first and supporting the country's net-zero vision.' The programme is expected to cut over 100,000 tonnes of CO₂ emissions by 2030. The charging credit initiative will roll out in the coming months, encouraging Zeekr and smart EV owners to embrace seamless, sustainable driving through the UAEV network. News Source: Emirates News Agency
