Taylor Swift and Travis Kelce are proving to be an enduring love story
We like this new era Taylor Swift is in.
She will be appearing on boyfriend Travis Kelce's podcast 'New Heights' to discuss her 12th studio album, 'The Life of a Showgirl,' with his cohost and brother, Jason Kelce, on Wednesday.
The new music comes after her hugely successful Eras Tour, which ended in December 2024. But almost as important as the news of another album is how Swift made the announcement, sitting next to her beau.
Swift has never had a boyfriend this intimately involved in a new project launch, which has her supporters wondering if wedding bells going to ring anytime soon?
Here's a look back at the alchemy that got us to this era.
July 2023
Kelce is very familiar with Kansas City's Arrowhead Stadium since that's where his team, the Kansas City Chiefs, play. But on July 8, 2023, he was there for a different reason – to see Swift perform as part of her 'Eras Tour.'
A few weeks later, he shared the story on his 'New Heights' podcast about how he had attempted to get Swift his phone number via a Swiftie-style friendship bracelet.
Travis Kelce and Taylor Swift
Travis Kelce and Taylor Swift kiss following the Super Bowl in 2024.via CNN Newsource
'I was disappointed that she doesn't talk before or after her shows because she has to save her voice for the 44 songs that she sings,' he told the world after his brother Jason asked about attending the concert. 'So I was a little butthurt I didn't get to hand her one of the bracelets I made for her.'
'If you're up on Taylor Swift concerts, there are friendship bracelets, and I received a bunch of them being there, but I wanted to give Taylor Swift one with my number on it,' Kelce said.
When Jason asked if his brother meant his jersey number or his phone number, the Kansas City tight end quipped, 'You know which one.'
September 2023
From there, Kelce found himself fielding questions about what, if anything, was going on between him and Swift.
'I'm not gonna talk about my personal life,' he said during an interview with NFL+ host Andrew Siciliano.
That didn't stop the speculation that the pair were dating, and Kelce shared during an appearance on 'The Pat McAfee Show' that he had invited Swift to watch him play.
'I threw the ball in her court,' the football player said. 'I told her, 'I've seen you rock the stage in Arrowhead, you might have to come see me rock the stage in Arrowhead.' We'll see what happens in the near future.'
Taylor Swift and Travis Kelce
Taylor Swift is joined on stage by Travis Kelce at Wembley Stadium in London, England on June 23, 2024. Gareth Cattermole/TAS24/Getty Images via CNN Newsource
Swift eventually took him up on it and appeared at his game on September 24, sitting next to his mother, Donna Kelce, in the family suite.
Swifties, as her hardcore fan base is known, promptly lost it, heralding the kickoff of mania over the pair.
October 2023
The NFL began leaning in to 'Traylor,' 'Tayvis,' 'Swelce' or whatever you choose to use as their couple nickname.
The league's official X account posted about her plenty when on October 1 Swift and some of her famous friends including Blake Lively and Ryan Reynolds cheered Kelce and his team on against the New York Jets at MetLife Stadium.
Everyone felt swept up in the excitement over the two. Donna Kelce, his mother, told CNN at the time that all the attention surrounding her son and Swift felt 'unreal.'
'I tell everyone that it's kind of like an alternate universe that I just happened to be in,' Donna Kelce said. 'Like, I went through a third wall into another dimension. That's what it feels like.'
And in a case of 'we can show you better than we can tell you,' Kelce and Swift appeared to confirm their coupledom when they were photographed holding hands in New York City after they both made separate surprise appearances on 'Saturday Night Live's' season 49 premiere on October 14.
Swift gave definite girlfriend vibes a week later when she and Brittany Mahomes, the wife of Kansas City quarterback Patrick Mahomes, showed off their special handshake during a successful Chiefs play against the Los Angeles Chargers. Travis Kelce and Patrick Mahomes are besties as well as teammates.
Taylor Swift
Swift was named Time magazine's 2023 'Person of the Year.' TIME/Handout/AFP/Getty Images via CNN Newsource
November 2023
There was no doubt that Swift and Kelce were indeed a couple once he traveled to Buenos Aires, Argentina, for her November 11 Eras Tour stop.
Not only was Kelce there with Swift's dad, she swapped the 'Karma' lyric 'Karma is the guy in the screen coming straight home to me' – which many thought was about her ex-boyfriend actor Joe Alwyn – for 'Karma is the guy on the Chiefs coming straight home to me.'
And if that wasn't swoon-worthy enough, video of her running off stage into Kelce's arms for a smooch had those rooting for the superstar singer to find her person singing 'It's a love story, baby, just say 'Yes.''
Later that month, Kelce was the cover star of WSJ Magazine's and opened up about their relationship.
'Obviously I've never dated anyone with that kind of aura about them…. I've never dealt with it,' Kelce told the publication of Swift's life in the spotlight. 'But at the same time, I'm not running away from any of it…. The scrutiny she gets, how much she has a magnifying glass on her, every single day, paparazzi outside her house, outside every restaurant she goes to, after every flight she gets off, and she's just living, enjoying life. When she acts like that I better not be the one acting all strange.'
December 2023
Kelce wasn't the only one willing to talk about their relationship.
Swift was named Time magazine's 2023 'Person of the Year' and in an interview with the publication, she cleared up speculation that they became official at that first September football game she attended.
Taylor Swift and Travis Kelce
Taylor Swift and Travis Kelce attended the U.S. Open in Sept. 2024. Mike Segar/Reuters via CNN Newsource
'By the time I went to that first game, we were a couple,' she told Time.
She added, they 'would never be psychotic enough to hard launch a first date' in the public sphere like that. Makes sense.
January 2024
Not only did Kelce and Swift ring in the new year together with a sweet kiss, but she also met his brother Jason for the first time.
The then-Philadelphia Eagles center and his wife Kylie Kelce hung out with Swift during the Chiefs' playoff game against the Buffalo Bills,
Suffice it to say, Jason Kelce made quite the impression as he stripped off his shirt, guzzled beer and hopped out of the suite window to have some fun with the fans.
The brothers talked about it during an episode of their podcast and Jason Kelce said his wife had warned him to be on his 'best behavior' for his first meet up with his beloved brother's girlfriend.
'I was like, 'Kylie, the first day I met you I was blackout drunk and fell asleep at the bar,' he said during the podcast. 'This is part of the charm. This is part of the Jason Kelce charm. I wanna make my best first impression.''
It apparently worked as Travis Kelce told him, 'Tay said she absolutely loved you.'
February 2024
Love was in the air the month of Valentine's Day – not just between Swift and her boyfriend, but for his sports fans.
His team made it once again to the Super Bowl, which allowed the NFL to further cash in given that Swift had been boosting ratings with her attendance at the games.
Taylor Swift
Taylor Swift watches a regular season Kansas City Chiefs game with Travis Kelce's mother, Donna Kelce, at Arrowhead Stadium on September 24, 2023.via CNN Newsource
And while some thought the league was overdoing it with all the shots of the singer during the games, Mama Kelce was excited for the new audience Swift was attracting.
'I think it's amazing that more and more people are embracing the NFL. I love sports. I especially love football because my boys have been doing it for so long,' Donna Kelce told CNN. 'I truly believe that it's bringing families closer. Sports tends to do that.'
'I've gotten letters, texts and comments when I'm in the airport about how fathers are so happy that their daughters are finally coming to them to try to understand the game,' she added. 'And they couldn't have thought that would have ever happened before now.'
Her son Travis and his Chiefs went on to win the Super Bowl, their third in five years and their second in a row.
And because we must know how did it end, Swift and Kelce gave us that movie moment when he turned from celebrating with his mother, told Swift 'Come here girl,' and the pair embraced and exchanged a few kisses on the field.
There was much partying and Swift even joked in a TikTok video about ending up in a nightclub with her parents as they celebrated the historic win.
Later that month Kelce thrilled concertgoers in Australia when he flew out to join her when she played her Sydney tour stop.
April 2024
Good luck remembering who played Coachella because all eyes were on Swift and her man as they enjoyed the annual music festival. It was so serious, a video of a lip-reader trying to interpret what the couple said to each other while they jammed went viral.
But that was nothing compared to the excitement when Swift dropped her new album 'The Tortured Poets Department' on April 19.
Taylor Swift
Taylor Swift performs in 2024./TAS Rights Mana via CNN Newsource
Immediately, Swifties were trying to decode which songs/lyrics might be about Kelce.
The singer scored with all the sports references in her track 'The Alchemy,' which led many to believe that the song about having an intense attraction to a new lover was inspired by Kelce.
'So when I touch down/Call the amateurs and/Cut 'em from the team/Ditch the clowns, get the crown/Baby I'm the one to beat,' Swift sings. 'Cause the sign on your heart/Said it's still reserved for me/Honestly, who are we to fight the alchemy?'
May 2024
Kelce proved to be Swift's number one fan and revealed his favorite Swift 'era.'
'I'm a big '1989' fan,' Kelce told 'Access Hollywood' during his second annual Kelce Jam music festival. 'But I'm not going to lie, I may be a little biased towards 'The Tortured Poets Department.' Just a little bit.'
The pair also enjoyed a romantic vacation in Lake Como, Italy, while Swift was on break from the European leg of her Eras Tour.
June 2024
Speaking of Europe, Swift posted a selfie of her, Kelce, Prince William and his two oldest kids, Prince George and Princess Charlotte, from her London concert, which also counted as his first Instagram-official shot on her feed.
Kelce wasn't just along for the ride, it turns out.
He made his debut at her Wembley Stadium concert in London where he donned a top hat and tails for a cameo on stage with Swift.
Swift posted about her performance at the stadium, writing, 'And I'm still cracking up/swooning over @killatrav's Eras Tour debut.'
July 2024
Kelce gave listeners of his podcast the behind the scenes of his surprise debut, sharing that 'It was an absolute blast.'
'It was such a fun, playful part of the show and it was like the perfect time for me to go up there, just be a ham and have some fun, not only with [Swift]… but the crowd and really try and get everybody excited for the rest of the show,' he said. 'It was awesome.'
His main focus? Not to fumble.
'The golden rule was 'Do not drop Taylor. Get her to the couch safe,'' he said.
'Do not drop the baby' is what he thought, and as usual, Kelce won.
Taylor Swift
Taylor Swift performs onstage in Amsterdam, Netherlands in July 2024.via CNN Newsource
The football player attended her favorite songbird's concerts in Amsterdam and Germany before heading back to the US for training camp with his Kansas City Chiefs.
Absence made the heart grow fonder as Kelce danced to 'Shake It Off' at the American Century Celebrity Golf Championship Tournament and dedicated his karaoke win to his girlfriend.
August 2024
Swift performed her last show along the European leg of her Eras Tour at London's Wembley Stadium. Days later, she commented for the first time on the thwarted terror attack that led to the cancellation of three shows in Vienna earlier in the month.
In her statement, Swift expressed her gratitude to the authorities involved because even thought she felt guilt for the cancellations, 'we were grieving concerts and not lives,' she wrote.
Kelce did not publicly comment about the incident.
Swift and Kelce reunited later in the month to throw a star-studded bash at her Rhode Island mansion to celebrate her taking a break from her tour. Guests included other couples like Jason and Kylie Kelce, Patrick and Brittany Mahomes, Blake Lively and Ryan Reynolds, and Bradley Cooper and Gigi Hadid.
Kelce also became a minority owner of a racehorse named, wait for it, Swift Delivery.
And Swift, apparently, is more involved in Kelce's career than we knew.
'She's really interested in football and she asks a lot of great questions,' Mahomes told NBC's Chris Simms in a recent interview. 'She started drawing up plays, we might have to put one in.'
February 2025
Kelce and his Kansas City Chiefs were heading back to the Super Bowl, but all anyone wants to talk to him about is his relationship with Swift.
After back to back questions during a press conference as to when Kelce planned on popping the question to his superstar singer girlfriend the football player responded 'Man, back to back, you guys are crazy.'
He was more than happy, however, to praise her work ethic and talk about how he felt the need to match it.
Taylor Swift
Recording artist Taylor Swift watches the action prior to a game between the Baltimore Ravens and the Kansas City Chiefs on September 5, 2024. Jay Biggerstaff/USA Today Sports/Reuters via CNN Newsource
'I better hold up my end of the bargain,' Kelce said. 'If she's out here being the superstar she is, never taking no for an answer and always working her tail off, I better match that energy for sure.'
His team, the Kansas City Chiefs, lost to the Philadelphia Eagles and Swift and Kelce dropped out of sight for a bit though there were reports that they enjoyed a bit of vacationing.
May 2025
May was a big month for Swift.
We were reminded that celebs are also Swifties, when WNBA player Caitlin Clark was asked if she thought Swift and Kelce would be attending any of her Indiana Fever games.
Clark said she hoped so.
I feel like they're also living. They're in a nice, in vacation mode right now,' Clark told USA Today. 'So I hope they enjoy a nice little break out of the spotlight. But I'm sure they'll be cheering for the Fever either way.'
Swift also scored a personal victory in getting her music catalog back, which she announced in a letter shared on her site and said she was able to do so thanks to the success of her Eras Tour.
'To say this is my greatest dream come true is actually being pretty reserved about it,' she wrote.
June 2025
There were wedding bells, but not Swift and Kelce's.
The couple attended his cousin Tanner Corum's nuptials at the RiverView Family Farm in Knoxville, Tennessee.
Corum shared a photo of the couple, posing with him and his bride, Samantha, along with their daughter at the wedding.
'So damn thankful for our family and the people that love us the most to come celebrate us on this special day,' Corum wrote in the caption.
August 2025
Swift teased the announcement of her 12th studio album, 'The Life of a Showgirl,' in a clip showing her sharing the news on Kelce's podcast.
It marked the first time the world gets to see the couple publicly engaged in conversation.
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These risks include: our ability to execute our plans and strategies; our limited operating history and history of losses; our financial position and need for additional capital; our ability to attract and retain our creator base and expand the range of products available for sale; we may experience difficulties in managing our growth and expenses; we may not keep pace with technological advances; there may be undetected errors or defects in our software or issues related to data computing, processing or storage; our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers; failure to maintain or enhance our brand; our ability to protect our intellectual property; significant interruptions, delays or outages in services from our platform; significant data breach or disruption of the information technology systems or networks and cyberattacks; risks associated with international operations; general economic and competitive factors affecting our business generally; changes in laws and regulations, including those related to privacy, online liability, consumer protection, and financial services; our dependence on senior management and other key personnel; and our ability to attract, retain and motivate qualified personnel and senior management. Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included in our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other future filings and reports that we file with the Securities and Exchange Commission (SEC) from time to time. Given these risks and uncertainties, you should not place undue reliance on these forward-looking statements. Also, these forward-looking statements represent our estimates and assumptions only as of the date of the press release. Unless required by law, we undertake no obligation to update or revise any forward-looking statements to reflect new information or future events or developments. June 30, 2025 December 31, 2024 (unaudited) Assets Current assets Cash $ 239,604 $ 155,647 Restricted cash 71,079 — Accounts receivable, net of allowance for credit losses of $9,476 and $13,400 as of June 30, 2025 and December 31, 2024, respectively 2,381 6,966 Note receivable — 3,500,000 Equity investment — 466,500 Inventories 184,540 212,494 Prepaid expenses and other 815,252 33,830 Interest receivable — 36,888 Total current assets 1,312,856 4,412,325 Fixed assets, net Computer equipment, net 7,022 — Goodwill 97,609,814 — Total assets $ 98,929,692 $ 4,412,325 Liabilities and stockholders' equity Current liabilities Accounts payable $ 9,586,411 $ 1,108,777 Accrued compensation 337,690 — Accrued creator commissions 2,441,450 — Settlement payable 622,839 484,735 Accrued expenses 2,502,979 596,610 Accrued expenses - related parties 309,333 309,333 Accrued sales tax 1,959,219 — Deferred revenue 4,140,533 1,919 Financing arrangement, net of discount 517,021 — Convertible notes payable, net of discount 392,142 432,105 Notes payable, current portion, net of discount 5,493,325 — Total current liabilities 28,302,942 2,933,479 Total liabilities 28,302,942 2,933,479 Commitment and contingencies - Note 16 Stockholders' equity Series A preferred stock, $0.001 par value – 10,000 shares authorized at June 30, 2025 and December 31, 2024; 7,013 shares issued and outstanding at June 30, 2025 and December 31, 2024, preference in liquidation of $1,344,723 and $1,597,706 at June 30, 2025 and December 31, 2024, respectively 7 9 Series B preferred stock, $0.001 par value – 50,000 shares authorized at June 30, 2025 and December 31, 2024; 39,250 shares issued and outstanding at June 30, 2025 and December 31, 2024, preference in liquidation of $5,887,500 at June 30, 2025 and December 31, 2024 39 50 Series C preferred stock, $0.001 par value – 100,000 and 0 shares authorized at June 30, 2025 and December 31, 2024, respectively; 8,550 and 0 shares issued and outstanding at June 30, 2025 and December 31, 2024, respectively; preference in liquidation of $855,000 and $0 at June 30, 2025 and December 31, 2024, respectively 9 — Series D preferred stock, $0.001 par value – 750,000 and 0 shares authorized at June 30, 2025 and December 31, 2024, respectively; 0 and 0 shares issued and outstanding at June 30, 2025 and December 31, 2024, respectively; preference in liquidation of $0 and $0 at June 30, 2025 and December 31, 2024, respectively — — Common stock, $0.001 par value - 100,000,000 shares authorized at June 30, 2025 and December 31, 2024; 5,108,649 shares issued and outstanding at June 30, 2025 and December 31, 2024 5,110 776 Additional Paid-In Capital 107,027,294 30,636,812 Accumulated deficit (36,405,709) (29,158,801) Total stockholder's equity 70,626,750 1,478,846 Total liabilities and stockholders' equity $ 98,929,692 $ 4,412,325 For the Three Months Ended For the Six Months Ended June 30, 2025 June 30, 2024 June 30, 2025 June 30, 2024 Revenues $ 869,884 $ 70,484 $ 930,098 $ 175,052 Cost of revenues 82,372 114,160 145,162 329,976 Gross income (Loss) 787,512 (43,676) 784,936 (154,924) Selling, general and administrative expenses 4,881,391 834,267 6,768,134 1,933,748 Equity-based compensation 190,359 1,626 190,359 3,251 Depreciation 1,674 — 2,232 — Operating loss (4,285,912) (879,569) (6,175,789) (2,091,923) Other income (expense) Other income (expense) (27,379) — (139) 39 Interest expense (684,116) — (924,988) — Realized loss on equity investment (50,760) — (54,760) — Gain on extinguishment of liabilities — — 18,301 — Total other income (expense) (762,255) — (961,586) 39 Net loss (5,048,167) (879,569) (7,137,375) (2,091,884) Series A preferred dividends 53,433 26,133 109,533 56,133 Net loss attributable to common stockholders $ (5,101,600) $ (905,702) $ (7,246,908) $ (2,148,017) Weighted average shares outstanding Basic 1,622,169 694,619 1,174,419 694,619 Diluted 1,622,169 694,619 1,174,419 694,619 Net loss per share - basic $ (3.14) $ (1.30) $ (6.17) $ (3.09) Net loss per share - diluted $ (3.14) $ (1.30) $ (6.17) $ (3.09) AMAZE HOLDINGS, INC. CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited) Six Months Ended June 30, 2025 2024 Cash flows from operating activities Net loss $ (7,137,375) $ (2,091,884) Adjustments to reconcile net loss to net cash used in operating activities: Amortization of original issue discount 699,354 — Depreciation expense 2,232 — Realized loss on equity investment (54,760) — Gain on extinguishment of liabilities (18,301) — Equity-based compensation 190,359 3,251 Inventory write-downs — 154,483 Changes in operating assets and liabilities: Accounts receivable 28,801 134,588 Inventories 27,954 81,939 Prepaid expenses and other (270,985) 20,026 Interest receivable (41,293) — Accounts payable 2,115,073 603,489 Accrued compensation 337,690 — Settlement payable 156,405 — Accrued creator commissions 25,195 — Accrued expenses (300,312) 147,685 Accrued sales tax (32,382) — Deferred revenue 370,064 (139) Net cash used in operating activities (3,902,281) (946,562) Cash flows from investing activities Cash acquired through acquisition (Note 2) 591,686 — Issuance of note receivable (900,000) — Net cash used in investing activities (308,314) — CASH FLOWS FROM FINANCING ACTIVITIES Proceeds from notes payable net of issuance costs 2,488,241 15,000 Proceeds from financing arrangement net of issuance cost 714,754 — Proceeds from convertible notes payable 264,881 — Proceeds from issuance of Series B preferred stock - net of issuance costs — 805,017 Proceeds from issuance of Series C preferred stock - net of issuance costs 785,067 — Repayment of financing arrangement (363,365) — Warrants issued in conjunction with debt 213,553 — Payments on note payable — (15,000) Issuance of common stock in conjunction with securities purchase agreement 262,500 — Net cash provided by financing activities 4,365,631 805,017 Net change in cash and restricted cash 155,036 (141,545) Cash and restricted cash at beginning of period 155,647 336,340 Cash and restricted cash at end of period $ 310,683 $ 194,795 Supplemental disclosure of cash flow information: Acquisition through issuance of Series D and Merger Warrants $ 75,000,000 $ — Repayment of debt with investment 521,260 — Forgiveness of note receivable and interest with note payable and interest from Acquisition 4,478,181 — Warrants issued in conjunction with debt 213,553 — Issuance cost in conjunction with name change 56,667 — Accrued Series A dividends $ 109,533 $ 56,133
Globe and Mail
2 hours ago
- Globe and Mail
Scholarship Launched by David Guillod to Support Tomorrow's Artistic Voices
Scholarship Launched by David Guillod to Support Tomorrow's Artistic Voices Los Angeles, CA - The David Guillod Scholarship for the Arts proudly announces the opening of its latest scholarship cycle, inviting undergraduate students across the United States who are pursuing careers in the creative arts to apply for a unique opportunity to support their academic and artistic development. Established by entertainment industry leader David Michael Guillod, the scholarship reflects his long-standing commitment to nurturing new generations of visionaries in film, theater, music, visual arts, and creative writing. With a career spanning over 25 years, David Guillod Guillod has been a prominent force in Hollywood, contributing to the success of numerous award-winning projects and managing talent that includes some of the most recognized names in the entertainment world. Through the David Guillod Scholarship for the Arts, he channels his dedication to mentorship and artistic innovation into direct action—offering meaningful academic support to emerging creatives. The scholarship is open to all undergraduate students enrolled in accredited institutions and pursuing programs in artistic disciplines. Applicants are required to submit an original essay (maximum 1,000 words) responding to the following prompt: 'What motivates your artistic journey, and how do you envision your work contributing to the arts in the future? Share how your education, experiences, and unique perspective will help shape the creative landscape of tomorrow.' Submissions will be evaluated on creativity, clarity of vision, originality, and the depth of artistic passion. David Guillod will oversee the scholarship's direction, ensuring that the selection process reflects his core belief in the transformative power of the arts. 'Supporting aspiring artists is one of the most important investments we can make in our cultural future,' says David Michael Guillod. 'The scholarship was created to help students who are not only passionate about their craft, but who are also eager to contribute to the evolving dialogue of creativity and expression in our society.' The application deadline is January 15, 2026, and the recipient will be announced on February 15, 2026. Applicants must include their essay and current academic transcript in a single submission sent to apply@ This annual initiative reflects David Guillod 's belief in creating platforms that elevate underrepresented voices and provide tangible support for those building their artistic careers. Through the David Guillod Scholarship for the Arts, students are not only encouraged to refine their talents but are also given a platform to express their perspectives in a meaningful way. More information on the application process and eligibility requirements can be found on the official scholarship website: Media Contact Company Name: David Guillod Scholarship Contact Person: David Guillod Email: Send Email City: Los Angeles State: California Country: United States Website:
