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Dubai real estate: AVENEW, Al Tamayoz partner to develop luxury beachfront project ‘Rena' on Dubai Islands

Dubai real estate: AVENEW, Al Tamayoz partner to develop luxury beachfront project ‘Rena' on Dubai Islands

The project features elegantly designed apartments, Dubai's first sea-level townhouses, and a luxurious penthouse.
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Dubai's first sea-level townhouses
Partnering with Al Tamayoz, a well-established UAE contractor known for its high-quality developments, ensures that Rena will be built to the highest industry standards, delivering superior quality and craftsmanship, AVENEW Development said.
'Their expertise and commitment to excellence align perfectly with our vision to deliver a world-class exceptional living environment,' said Rasha Hassan, Managing Partner of AVENEW Development.
Samer Roushdy Mousa, Managing Partner of Al Tamayoz Contracting, said their team is dedicated to executing this vision with precision, ensuring that every detail meets the highest standards of quality and craftsmanship.
Rena offers an exclusive collection of spacious 1, 2, and 3-bedroom apartments, as well as a breathtaking penthouse, all designed with open layouts, premium finishes, and floor-to-ceiling windows that bring the beauty of the sea indoors.
The development also features private townhouses situated directly on the beach, providing homeowners with immediate access to pristine sand and uninterrupted sea views, the company said.
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footfall‭, ‬voucher redemptions‭, ‬and private shopping appointments booked through influencer links‭, ‬Morris explains‭.‬ Still‭, ‬many luxury brands in the UAE remain focused on awareness over conversions‭ ‬—‭ ‬a limitation shaped by structural hurdles‭. ‬Licensing restrictions‭, ‬limited e-commerce infrastructure‭, ‬and the dominance of franchise partners like Al Tayer and Al Futtaim continue to constrain direct-to-consumer strategies and limit access to performance‭ ‬data‭.‬ While there are definitely more barriers to entry in the content creator space when it comes to luxury‭, ‬another widely felt challenge is the mental toll of being a content creator‭. ‬As Al Ibrahim's visibility grew‭, ‬so did the scrutiny‭. ‬'There's a mental side to it‭ ‬—‭ ‬you have to protect your mental health twice as much as someone who isn't an influencer‭,‬'‭ ‬Al Ibrahim says‭. ‬'You're exposing yourself to criticism from people who've never even sat with you for coffee‭.‬'‭ ‬After appearing on‭ ‬Love 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time3 days ago

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