Chocolate lovers racing to Poundland to try new flavour of Nestle Milkybar scanning at tills for just £1.50
The Swiss confectionery giant's new Milkybar features a vanilla-flavoured biscuit centre and a milk chocolate base.
Posting in the Facebook group New Foods UK, a shopper wrote: "Actually really enjoyed this new Milkybar Chocolate Crumble Bar.
"The crunchy cookie pieces with the creamy chocolate works so well. Now available at Poundland."
While many chimed in with enthusiasm, one user insisted: "Nothing should be mixed with Milkybar chocolate."
The 84g Milkybar Chocolate Crumble was priced at £2.00 in Sainsbury's but now seems to be out of stock.
It combines a vanilla-flavoured filling with biscuit pieces, layered on a milk chocolate base and coated in white chocolate.
This crumbly twist has a crunchier texture compared to the classic Milkybar.
The whole bar packs around 460 kcal, with each of the five segments containing about 92 kcal.
A Nestle spokesperson said earlier in the year: "This year, Nestlé is set to introduce a range of exciting confectionery products.
"Keep an eye on this space for delightful surprises in store."
The company has been expanding its product range in 2025, introducing several new chocolate products alongside innovations in coffee.
These chocolate bites are packed with a rich double chocolate brownie flavour and Aero's recognisable bubbly texture.
They appear to be exclusive to Sainsbury's for now.
It comes months after shoppers spotted another Milkybar flavour from Nestle on supermarket shelves.
The Biscoff Milkybar is available at B&M for just £1 - much cheaper than the £2.99 price listed on iFoods UK online.
When adding the £6.99 shipping fee, a single bar from iFoods costs nearly £10.
Nestle - the world's largest food and beverage company - was founded in 1866 by German-born pharmacist Henri Nestlé in Switzerland.
While it originally began with infant formula, its product range now extends from baby food and coffee to confectionery and pet care.
The company owns well-known brands like KitKat, Milkybar, Nescafé, Perrier and Purina.
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