Bed Bath & Beyond rises from the dead — and yes, they'll take your coupons

Fast Company

3 days ago

In the early 2000s, it was hard to pass through any major suburban center and not cross a Bed Bath & Beyond. The home retail stores were ubiquitous back then and so popular that one of the brand's locations featured as a major plot point in the 2006 Adam Sandler comedy Click, which grossed nearly a quarter billion dollars worldwide.
But in the nearly two decades since then, Bed Bath & Beyond suffered the same challenges many major retailers have experienced: declining foot traffic, a shift in consumer shopping habits from physical to online stores, and rising costs due to inflation. The once ubiquitous chain ended up going bankrupt in 2023 and subsequently closed all its stores.
Now, however, one of those stores is back from the beyond—and it's even accepting old Bed Bath & Beyond coupons. Here's what you need to know.
BBB is back from the beyond
Shortly after Bed Bath & Beyond filed for bankruptcy in 2023, online shopping giant Overstock.com acquired the former retailer's name and rebranded itself as Bed Bath & Beyond. And now, Overstock's owner, The Brand House Collective, Inc., has announced it will open its first physical Bed Bath & Beyond store again.
However, fans of the brick-and-mortar retailer shouldn't get their hopes up for a nationwide revival. As of now, The Brand House Collective has only announced plans to open one Bed Bath & Beyond. One.
The company also announced that the store would feature a slight name change. Instead of being known as 'Bed Bath & Beyond,' the new store will be called 'Bed Bath & Beyond Home,' likely to hammer home the point that the store is a home goods outlet.
Announcing the new store opening, Amy Sullivan, CEO of The Brand House Collective, said, 'We're proud to reintroduce one of retail's most iconic names with the launch of Bed Bath & Beyond Home, beautifully reimagined for how families gather at home today.'
She continued, 'This isn't just a store, it's a fresh start for a brand that means something special to so many families. With Bed Bath & Beyond Home we're delivering on our mission to offer great brands, for any budget, in every room.'
Get your (old) coupons ready
The Brand House Collective has also chosen to implement a unique marketing gimmick for Bed Bath & Beyond's physical revival: the new store will accept old Bed Bath & Beyond coupons.
One of the big draws of former Bed Bath & Beyond stores was that they often offered customer coupons that could lead to significant deals and discounts. For the grand opening of the new store, customers with those old coupons will be able to use them again.
'We encourage guests to bring in their legacy Bed Bath & Beyond coupons which we will gladly honor,' the company said in its press release. It also confirmed the new store will issue new coupons to guests as well.
Where and when does the new Bed Bath & Beyond open?
The new Bed Bath & Beyond location opens today, Friday, August 8, 2025 in Nashville, Tennessee.
As for The Brand House Collective, it's unlikely the opening of the new physical store will do much for its bottom line. The company's stock (Nasdaq: TBHC) is currently trading down 3.1% as of the time of this writing to $1.21 per share.