APPLETON ESTATE DEEPENS ITS COMMITMENT TO SUPPORTING THE VISUAL ARTS
TORONTO, Aug. 19, 2025 /CNW/ - Today, Appleton Estate, the oldest continuously operating rum distillery in Jamaica, proudly celebrates several unique partnerships with local artists and events. These collaborations reflect Appleton Estate's passion for supporting visual arts rooted in a shared appreciation for craft.
Since its inception, artistry has been a part of Appleton Estate's DNA. The creation and blending of its premium aged rums is an art form in itself. The brand has long supported artistic expression in all forms, born from the creativity of its Master Blender Joy Spence. In 2022, the brand collaborated with Canadian multidisciplinary artist Sean Brown and in 2024 collaborated with the AGO for its exhibit Life Between Islands: British Caribbean Art 1950s – Now.
This year, Canadian artists Shantel Miller, Franco Égalité, Georgia Fullerton and Krystal Ball were each commissioned to create custom works inspired by a designated Appleton Estate expression - Signature, 8-Year-Old, 12-Year-Old or 15-Year-Old - with their art and behind-the-scenes videos debuting in The Globe & Mail and La Presse this month. In 2026, the brand will kick off its partnership with the Jamaica Art Society to support its 2026-2027 In Focus Fellowship cohort, providing opportunities for Jamaican artists and curators, ensuring the continued growth and preservation of the nation's artistic heritage.
Additionally, Appleton Estate is partnering with Yorkville Murals, Toronto's leading art and mural festival, to host an immersive activation featuring a large-scale illustrated backdrop for its vibrant bar. Hand-selected by Yorkville Murals, Montreal-based artist Bryan Lanier (@_xrayland_), known for his surrealist, pop-art-inspired style, designed the piece, blending Appleton's iconic brand elements with contemporary design to reflect its balance of tradition and innovation. Like art, rum is rooted in mastery, patience, and creativity. This collaboration offers a striking canvas to celebrate craftsmanship while engaging a new generation of creators, artists, and explorers.
Yorkville Murals transforms a stretch of Yorkville Avenue annually, from Bellair Street to Hazelton Avenue, building an interactive playground of art, culture, and community. This year, the festival returns with the third edition of its theme, No Empty Spaces, featuring 50,000 square feet of art, including murals, immersive installations, retail pop-ups, inflatables, exhibitions, art talks, and a high-energy block party.
The Appleton Estate activation will be centrally located on Yorkville Avenue and open throughout festival weekend from August 23 – 24, 2025. Guests will be invited to enjoy elevated rum sampling of Appleton 8-Year-Old and savour the signature Appleton Jamaican Daiquiri cocktail at the bar – a gathering space to celebrate Caribbean flavour, creativity, and connection.
ABOUT APPLETON ESTATE
Appleton Estate, nestled in Jamaica's lush Nassau Valley, is a beloved hidden gem in the world of spirits and boasts one of the most extensive collections of aging rum in the world. With over 275 years of history, it stands as the oldest continuously operating distillery in Jamaica.
Master Blender Joy Spence and her team of experts craft the world's finest age statement rums by adhering to the highest standards of craftsmanship and excellence. Each rum is an expression of Appleton Estate's distinct environment: its pristine, limestone-filtered water, a yeast strain handed down through generations, and warm, fertile microclimate of the Nassau Valley. Strict aging & production standards also ensure that each bottle reflects the youngest drop of rum in the blend, with no added flavourings or sweeteners.
The Appleton Estate Jamaica Rum crafts premium aged offerings for every palate, from 8-Year-Old Reserve to the 21-Year-Old Nassau Valley Casks rum, and famed limited editions like the 17-Year-Old Legend and Hearts Collection. Discover more about Appleton Estate Jamaica Rums at appletonestate.com.
ABOUT YORKVILLE MURALS
Toronto's Yorkville Murals is an annual cultural event that celebrates contemporary muralism and public art. Through the creation of artistic murals in Yorkville and the implementation of cultural activations such as art installations, art talks, and art exhibitions, this project focuses on making Yorkville a landmark in Toronto for public art and an ultimate tourist destination.
The event is presented by Taglialatella Galleries and INK Entertainment, and organized in partnership with the Bloor-Yorkville Business Improvement Area. YVM builds on Yorkville's reputation as a historic enclave of Toronto's early twentieth century art scene. The event has been designed as a safe, self-guided experience in the heart of Toronto.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Canada News.Net
3 hours ago
- Canada News.Net
Punjabi Movie Enna Nu Rehna Sehna Nai Aaunda - Worldwide Premiere on August 22
GTF Technologies Toronto [Canada], August 19: International Punjabi cinema is set to embrace a powerful new narrative with the upcoming worldwide release of 'Enna Nu Rehna Sehna Nai Aaunda' on August 22, 2025. The film explores the untold struggles, dreams, and challenges faced by international students in contrast to Canadian residents, bringing to light a socially relevant story for audiences across the globe. Directed by acclaimed filmmaker Rupan Bal and written by celebrated writer Surinder Arora, the movie promises to be a heart-touching yet entertaining portrayal of a reality that resonates deeply within the Punjabi diaspora. Backed by a stellar ensemble cast, 'Enna Nu Rehna Sehna Nai Aaunda' features Jassie Gill, Ranjit Bawa, Imran Ashraf, Mandy Thakar, Sapna Pabbi, Navpreet Bhanga, Nirmal Rishi, Nasir Chinyoti, and Sangtaar. Each performance adds depth to a story highlighting the sacrifices, cultural adjustments, and social pressures international students face while trying to balance their aspirations with life in Canada. Produced under the banner of Qultr Motion Pictures by Opinder Singh Marwah, Bobby Bajaj, Adeeb Bindra, and Avneet Marwah, the film is also supported by Associate Producer Osama Usmani, whose vision was instrumental in bringing this project to life. Producer Bobby Bajaj shared: 'This film offers a fresh and meaningful perspective in Punjabi cinema. We hope it sparks thoughtful conversation about the real challenges faced by students abroad, while keeping audiences fully engaged with compelling storytelling and powerful performances.' A Story Rooted in Reality At its heart, 'Enna Nu Rehna Sehna Nai Aaunda' captures the bittersweet journey of young Punjabis moving abroad with hope in their hearts, only to face financial struggles, isolation, cultural barriers, and the constant pressure to succeed. The film blends emotional drama, humor, and raw realism to reflect both the resilience and vulnerability of this generation. Director Rupan Bal shared his vision: 'This film is not just entertainment--it's a mirror. I wanted to highlight the silent battles international students go through, far from home, while also showing the differences in experience compared to residents.' Writer Surinder Arora added: 'The script draws from real experiences and stories that many families will connect with. It's a story of hope, hardship, and the human spirit.' A Film with Global Appeal With its universal theme and cross-cultural relevance, the film is expected to strike a chord not only with Punjabi audiences but also with global viewers who understand the challenges of immigration, student life abroad, and the contrasts faced between international students and local residents. 'Enna Nu Rehna Sehna Nai Aaunda' releases worldwide on August 22, 2025, merging the vibrancy of Punjabi cinema with a socially impactful narrative that will inspire discussion, empathy, and reflection.
Cision Canada
6 hours ago
- Cision Canada
APPLETON ESTATE DEEPENS ITS COMMITMENT TO SUPPORTING THE VISUAL ARTS
A slate of individual and event partnerships celebrate the brand's passion for the art community TORONTO, Aug. 19, 2025 /CNW/ - Today, Appleton Estate, the oldest continuously operating rum distillery in Jamaica, proudly celebrates several unique partnerships with local artists and events. These collaborations reflect Appleton Estate's passion for supporting visual arts rooted in a shared appreciation for craft. Since its inception, artistry has been a part of Appleton Estate's DNA. The creation and blending of its premium aged rums is an art form in itself. The brand has long supported artistic expression in all forms, born from the creativity of its Master Blender Joy Spence. In 2022, the brand collaborated with Canadian multidisciplinary artist Sean Brown and in 2024 collaborated with the AGO for its exhibit Life Between Islands: British Caribbean Art 1950s – Now. This year, Canadian artists Shantel Miller, Franco Égalité, Georgia Fullerton and Krystal Ball were each commissioned to create custom works inspired by a designated Appleton Estate expression - Signature, 8-Year-Old, 12-Year-Old or 15-Year-Old - with their art and behind-the-scenes videos debuting in The Globe & Mail and La Presse this month. In 2026, the brand will kick off its partnership with the Jamaica Art Society to support its 2026-2027 In Focus Fellowship cohort, providing opportunities for Jamaican artists and curators, ensuring the continued growth and preservation of the nation's artistic heritage. Additionally, Appleton Estate is partnering with Yorkville Murals, Toronto's leading art and mural festival, to host an immersive activation featuring a large-scale illustrated backdrop for its vibrant bar. Hand-selected by Yorkville Murals, Montreal-based artist Bryan Lanier (@_xrayland_), known for his surrealist, pop-art-inspired style, designed the piece, blending Appleton's iconic brand elements with contemporary design to reflect its balance of tradition and innovation. Like art, rum is rooted in mastery, patience, and creativity. This collaboration offers a striking canvas to celebrate craftsmanship while engaging a new generation of creators, artists, and explorers. Yorkville Murals transforms a stretch of Yorkville Avenue annually, from Bellair Street to Hazelton Avenue, building an interactive playground of art, culture, and community. This year, the festival returns with the third edition of its theme, No Empty Spaces, featuring 50,000 square feet of art, including murals, immersive installations, retail pop-ups, inflatables, exhibitions, art talks, and a high-energy block party. The Appleton Estate activation will be centrally located on Yorkville Avenue and open throughout festival weekend from August 23 – 24, 2025. Guests will be invited to enjoy elevated rum sampling of Appleton 8-Year-Old and savour the signature Appleton Jamaican Daiquiri cocktail at the bar – a gathering space to celebrate Caribbean flavour, creativity, and connection. ABOUT APPLETON ESTATE Appleton Estate, nestled in Jamaica's lush Nassau Valley, is a beloved hidden gem in the world of spirits and boasts one of the most extensive collections of aging rum in the world. With over 275 years of history, it stands as the oldest continuously operating distillery in Jamaica. Master Blender Joy Spence and her team of experts craft the world's finest age statement rums by adhering to the highest standards of craftsmanship and excellence. Each rum is an expression of Appleton Estate's distinct environment: its pristine, limestone-filtered water, a yeast strain handed down through generations, and warm, fertile microclimate of the Nassau Valley. Strict aging & production standards also ensure that each bottle reflects the youngest drop of rum in the blend, with no added flavourings or sweeteners. The Appleton Estate Jamaica Rum crafts premium aged offerings for every palate, from 8-Year-Old Reserve to the 21-Year-Old Nassau Valley Casks rum, and famed limited editions like the 17-Year-Old Legend and Hearts Collection. Discover more about Appleton Estate Jamaica Rums at ABOUT YORKVILLE MURALS Toronto's Yorkville Murals is an annual cultural event that celebrates contemporary muralism and public art. Through the creation of artistic murals in Yorkville and the implementation of cultural activations such as art installations, art talks, and art exhibitions, this project focuses on making Yorkville a landmark in Toronto for public art and an ultimate tourist destination. The event is presented by Taglialatella Galleries and INK Entertainment, and organized in partnership with the Bloor-Yorkville Business Improvement Area. YVM builds on Yorkville's reputation as a historic enclave of Toronto's early twentieth century art scene. The event has been designed as a safe, self-guided experience in the heart of Toronto.
Cision Canada
12 hours ago
- Cision Canada
Introducing Miutine, the new irreverent, fragrance by Miu Miu
PARIS, Aug. 19, 2025 /CNW/ -- Miu Miu unveils Miutine, the new feminine fragrance, capturing the ultimate essence of the Miu Miu woman, irreverent, youthful in spirit, and unconventional. Miutine is worn entirely for oneself away from any gaze. Captured in a toffee-toned matelassé flacon, the scent within, a classic chypre signature, is twisted with a fruity gourmet cheekiness. To view the Multimedia News Release, please click: The name: Miutine Miutine. A mischievous, Miu Miu twist on the French 'mutine', a rebel's spirit, bottled. The spirit of the Miu Miu girl: irreverent. She knows the rules and enjoys twisting them. Miutine is not a statement, but a knowing glance. A sweet rebellion, light-hearted and laced with wit, a gesture made for oneself. " The composition invites self-affirmation and confidence, creating a perfume for oneself away from any gaze. This colorful and modern composition captures the essence of the Miu Miu girl" Dominique Ropion, Master Perfumer. The juice: An irreverent, explosive gourmet Imagined by master perfumer Dominique Ropion, Miutine is a twist of the codes, a gourmet cheekiness rendered in fragrance. Inspired by a timeless classic of women's perfumery - the Chypre family - Miutine is characterized by a sophisticated blend of bright citrus, a floral heart, and a rich, earthy base of oakmoss and patchouli. This iconic chypre structure is subverted by a daring duo of wild strawberry and brown sugar accords, possessing a chypre signature, gourmand, intimate, and enveloping. The bottle: A tribute to the Miu Miu matelassé The bottle echoes Miu Miu's most iconic codes. The recognizable black and white label becomes a desirable collar, on a beautifully crafted Matelassé glass. A tribute to the iconic matelassé leather of the Miu Miu house. The ambassador: An irreverent multi-awarded voice Miu Miu's ambassador, Golden Globe-winning actor Emma Corrin, perfectly embodies the Miutine spirit through constant transformation, effortless, wit, and boldness. They are a person perpetually recreating themselves for their own evolution, representing an irreverent multi-awarded voice. " The scent represents all the aspects that I treasure and respect the most in myself and others; rebellion, expression, originality. It's one for the free spirits" - Emma Corrin, Global Ambassador. Directed by longtime friend of the House, Sundance Jury Prize winner, filmmaker Hailey Benton Gates, the Miutine campaign will debut on 20 August 2025. What – or who – is Miutine? The campaign is a definition of the Miutine spirit in motion.
