What to expect as County Ground concerts return to Swindon this weekend
After a ten-year absence, concerts returned to the home of Swindon Town last summer, and they are expected to be bigger and better this year following a successful first year.
Across May 23 and 24, there will be Clubland Live and the Could Be Real Tribute Festival taking place with last year's total attendance of 5,000 expected to be surpassed.
Taking shape at the Nigel Eady County Ground 🔧 pic.twitter.com/pamOjJGRVJ
— Swindon Town Football Club (@Official_STFC) May 22, 2025
Clubland Live takes place on May 23, starting at 4 pm as Biggz Deejay opens the eight-hour extravaganza of iconic artists from the '90s and '00s, with Tinchy Stryder taking the stage at 7.45 pm and headliners Vengaboys at 9.30 pm performing their hits like 'Boom, Boom, Boom, Boom.'
The other artists performing will include the likes of: DJ Sammy, Whigfield, Ultrabeat, and Ian Van Dahl.
Then on May 24, starting at 3 pm and running until 11 pm, some of the best tribute acts around will excite the crowds with the music of many beloved artists with the Could Be Real Tribute Festival.
Festival goers will be treated to the music of David Bowie, Elton John, Blur, Amy Winehouse, Kasabian, Oasis, Stereophonics, and Queen.
There will also be a large array of refreshments available for those attending, with three food vendors serving attendees, with burgers, fries, chicken gyros, and ice cream available, as well as plenty of vegetarian, vegan, and gluten-free options.
Swindon Commercial Officer James Watts said of the concerts: 'Last year was the first event for ten years, and we have learned from the little mistakes we made; we are looking at extra bar space, more food vendors inside, and a more vigorous idea around how the VIP will work.
'Those were the three big lessons we have learned from last year, and I feel like we are more prepared now, having done one last year.
'There are a lot of venues, but in Wiltshire, there aren't really any, and that probably extends to between Bristol and London, that there aren't a lot of places which can host big acts.
'Realistically, in the long term, I think that we can look at a 10-15,000-people event, but that has to be built up over a number of years.
'We have put ourselves in the shop window to be able to do larger-scale events and attract people not only from Swindon but the wider area.'
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