Chasing K-pop dreams: must-visit spots in Seoul for superfans
This humble Gangnam restaurant has become part of BTS's origin story. During their trainee years, the members ate at Yoojung Sikdang daily when their practice studio occupied the basement below. Owner Kang Sun-ja became a maternal figure, even appearing in their 2013 reality show Rookie King . Today, the location is filled with fan-created shrines—posters, plushies and heartfelt messages from ARMY worldwide. Order the Yoojung ssambap and dolsot bibimbap at the members' favourite table for an authentic taste of their pre-fame journey. Yongma Land
Yongma Land is hauntingly beautiful abandoned amusement park that has become K-pop's unofficial backlot, where old rides create the backdrop for exploring themes of lost youth and fading dreams. Twice filmed their debut 'Like Ooh-Ahh' here, EXO captured winter magic for 'Miracles in December' and countless other groups have used its post-apocalyptic aesthetic. Walk among the derelict attractions, recreate iconic music video scenes and, for an extra fee, request the famous carousel lights be illuminated after sunset for truly magical photographs. Hybe headquarters
Above The Hybe headquarters stands as a symbol of where Korean pop culture is headed next.
Standing in Yongsan, the glass-and-steel Hybe headquarters serves as the creative epicentre for BTS, Seventeen, Tomorrow X Together and Le Sserafim. While the interior remains off-limits to fans, the exterior pilgrimage offers its own rewards, particularly during BTS Festa in June when the building's facade transforms into a celebratory canvas of logos and messages for ARMY worldwide. With its bold, futuristic design, this K-pop landmark stands as a symbol of where Korean pop culture is headed next. Ktown4u Coex
The multi-level K-culture hub at Gangnam's Coex Artium is redefining fan engagement, combining shopping with hands-on experiences. The main floors house an extensive merchandise wonderland, while occasional fan events, pop-up stores and lucky draws take place during major comeback seasons. Time your visit during comeback season to access exclusive photocards and artist meet-and-greet opportunities unavailable elsewhere. Gyeongbokgung Palace
Gyeongbokgung Palace, which dates back to the 14th century, was thrust into the global spotlight after BTS's televised performance for The Tonight Show Starring Jimmy Fallon in 2020. Dressed in contemporary hanbok, the group performed 'Idol' before the grand Geunjeongjeon Hall and 'Mikrokosmos' at the Gyeonghoeru Pavilion. Walking these historic grounds connects K-pop fans to the moment BTS brought together traditional Korean culture and global pop. The SameE MD Shop
Strategically located across from YG Entertainment's headquarters in Hapjeong, the SameE MD Shop is a dedicated merchandise store that serves as the ultimate destination for Blackpink, Winner and Treasure devotees. The SameE MD Shop overflows with official goods, exclusive collectables and limited-edition items that can't be found elsewhere. While the accompanying cafe closes after June 2025, the permanent MD shop ensures fans maintain their connection to their favourite idols. Its proximity to the YG building attracts dedicated fans, turning it into a must-visit spot for anyone following YG's artists.
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