logo
US and EU reach a trade deal that sets 15% tariff rate and pledges hundreds of billions in investments

US and EU reach a trade deal that sets 15% tariff rate and pledges hundreds of billions in investments

Yahoo27-07-2025
President Donald Trump and European Commission President Ursula von der Leyen met in Scotland on Sunday to iron out a US-EU trade deal. Without an agreement, the EU was due to get hit with a 30% tariff rate on Aug. 1, up from the current 'reciprocal' duty of 10%. Last week, Trump reached a trade with Japan that set a 15% rate.
The U.S. and European Union agreed on trade terms that include a 15% rate on most EU products as well as hundreds of billions of dollars of investments in American industry.
President Donald Trump and European Commission President Ursula von der Leyen met in Scotland on Sunday to iron out the agreement.
Trump said the EU will invest $600 billion in the U.S. and buy $750 billion of U.S. energy, with 'vast amounts' of American weapons also in the mix. He also said the EU will be 'opening up their countries at zero tariff.'
Von der Leyen said the 15% rate was 'all inclusive,' but Trump said later that it didn't apply to pharmaceuticals and metals though it does for autos.
'I think that basically concludes the deal,' he told reporters. 'It's the biggest of all the deals.'
Von der Leyen also said the agreement would 'rebalance' trade between the two partners. The U.S. goods trade deficit with the 27-member EU was $235.6 billion in 2024, a 12.9% increase from 2023, according to the office of the U.S. Trade Representative.
She later confirmed that the $750 billion in U.S. energy purchases would come over the next three years, while adding that both sides will drop tariffs to zero on aircraft, plane parts, certain chemicals, and chip equipment as well as some farm products, generic drugs and raw materials. No decisions have been made on a rate for wine and spirits, she added.
But von der Leyen also introduced some uncertainty by saying the 15% rate does apply to pharmaceuticals while also suggesting more details will come from the U.S. and that pharma overall is 'on a different sheet of paper.'
A deal with America's biggest trading partner removes a key source of market uncertainty and the threat of a damaging trade war.
Michael Brown, senior research strategist at Pepperstone, said in a note that European carmakers are among the big winners from the deal as tariffs on autos will drop to 15% from the current 25%, securing a similar carveout that Japan obtained last week. U.S. defense and energy stocks also stand to gain.
'Stocks hardly need much of an excuse to rally right now, and agreement of the 'biggest ever deal' – Trump's words, not mine – not only removes a key left tail risk that the market had been concerned about, but also yet again reiterates that the direction of travel remains away from punchy rhetoric, and towards trade deals done,' he wrote.
Heading into their meeting, Trump and von der Leyen said they saw a 50-50 chance of reaching a deal. Trump ruled out pharmaceuticals from any deal and said the tariff rate on the EU wouldn't go below 15%.
The EU already faces a 50% U.S. tariff on steel and aluminum. Without a deal by Aug. 1, the EU was set to get hit with a 30% 'reciprocal' tariff, up from 10%.
Last week, Trump reached a trade with Japan that set a 15% rate and included a pledge for Tokyo to invest $550 billion in key U.S. industrial sectors, with Trump able to direct the funds.
Treasury Secretary Scott Bessent said Japan's investment offer was key to clinching a trade deal and suggested it could help other countries get a comparable rate, though Wall Street analysts have expressed skepticism that the money will fully materialize.
In fact, Trump has hinted that the EU would have to 'buy down' the threatened tariff rate of 30% and pointed to the Japan deal.
In case no deal with the U.S. was made, the EU had already pre-planned retaliatory tariffs of up to 30% on more than $100 billion worth of goods American exports, such as aircraft, cars and bourbon whiskey.
Meanwhile, other U.S. trading partners are also staring down the Aug. 1 deadline, and Commerce Secretary Howard Lutnick said Sunday that no further extensions will be given.
But the U.S. and China are reportedly extending their trade truce by 90 days as talks between Bessent and Chinese Vice Premier He Lifeng scheduled to start on Monday in Stockholm. Without an extension, their tariff pause was scheduled to end on Aug. 12.
'When Japan broke down and made a deal the EU had little choice. The biggest piece in the trade deal puzzle still remains, and the Chinese are unlikely to be as willing to fold,' Jamie Cox, managing partner for Harris Financial Group, said in a note. 'The next big durable theme in markets is security, and the EU deal only accelerates it.'
This story was originally featured on Fortune.com
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Alkami and INB to Share Strategies for Turning Financial Data into Marketing Results
Alkami and INB to Share Strategies for Turning Financial Data into Marketing Results

Yahoo

time28 minutes ago

  • Yahoo

Alkami and INB to Share Strategies for Turning Financial Data into Marketing Results

Upcoming webinar to explore how financial institutions can overcome data barriers to deliver personalized, performance-driven campaigns PLANO, Texas, Aug. 7, 2025 /PRNewswire/ -- Alkami Technology, Inc. (Nasdaq: ALKT) ("Alkami"), a leading cloud-based digital banking solutions provider for financial institutions in the U.S., today announced an upcoming webinar titled "From Data Mess to Marketing Yes," scheduled for Wednesday, August 13, 2025, at 2:00 PM ET / 1:00 PM CT. The webinar will focus on how financial institutions can convert their data into measurable marketing outcomes. The session will feature speakers from Alkami and INB, offering results-oriented insights drawn from successful deposit gathering campaigns—including high-performing checking and certificate of deposit (CD) promotions. "Before partnering with Alkami, we had data—but no way to activate it. Now, our campaigns are smarter, faster to deploy, and tied directly to growth metrics. It's not just marketing, it's measurable impact," said Lindsay Van Zele, communications officer at INB. While most financial institutions have access to significant volumes of data, many still struggle to turn that information into effective, actionable, personalized marketing. For institutions with more advanced marketing maturity, the challenge has shifted from data access to applying insights in ways that drive behavior change and measurable results. The webinar will cover: How to extract actionable insights from core and third-party financial data Strategies to launch pre-built marketing campaigns that accelerate time-to-value Methods for powering platforms like HubSpot and Salesforce with enriched intelligence Techniques for tracking campaign return-on-investment (ROI) and optimizing ongoing performance "Many financial institutions are just beginning to unlock the full potential of their data," said Mark Leher, director of product management at Alkami. "This session is focused on helping institutions move from analysis to action—translating insights into outcomes that actually reach and resonate with account holders." Attendees will hear directly from the below experts: Lindsay Van Zele, communications officer, INB, National Association Alysse Hewell, vice president, director of marketing and communications, INB, National Association Mark Leher, director, product management, Alkami Marc Meoli, senior solution engineer, Alkami To register for the webinar, visit here. To learn more about Alkami's Digital Banking Platform, visit here. To learn more about Alkami's Data & Marketing Solution, visit here. Alkami has been certified by J.D. Power in 2024 and 2025 for providing "An Outstanding Mobile Banking Platform Experience."1 About AlkamiAlkami Technology, Inc. is a leading cloud-based digital banking solutions provider for financial institutions in the United States that enables clients to grow confidently, adapt quickly, and build thriving digital communities. Alkami helps clients transform through retail and business banking, onboarding and account opening, payment security, and data and marketing solutions. To learn more, visit About INBINB, N.A. is a privately owned national bank. Founded in 1999 in Springfield, IL, the bank offers both personal and commercial banking products and wealth services in Central Illinois and has a full-service branch in Tampa, FL. The bank also provides commercial banking services out of St. Louis, MO and Miami, FL. We Make Banking Easy. Member FDIC. To learn more, visit Media Relations ContactsVestedalkami@ Marla Power 2025 Mobile App Platform Certification Program℠ recognition is based on successful completion of an audit and exceeding a customer experience benchmark through a survey of recent servicing interactions. For more information, visit View original content to download multimedia: SOURCE Alkami Technology, Inc. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Potbelly Q2 Revenue & EPS Growth Pushes Stock Up 3%
Potbelly Q2 Revenue & EPS Growth Pushes Stock Up 3%

Yahoo

time28 minutes ago

  • Yahoo

Potbelly Q2 Revenue & EPS Growth Pushes Stock Up 3%

By Karen Roman Potbelly Corporation (Nasdaq: PBPB) said total revenue increased 3.4% to $123.7 million compared to $119.7 million the year prior. Adjusted net income was $2.9 million compared to $2.5 million, with adjusted diluted EPS of $0.09 compared to $0.08, surpassing expectations and helping to boost the shares. Company-operated same-store sales rose 3.2%, while adjusted EBITDA grew 13.0% to $9.6 million compared to $8.5 million, it stated. Potbelly said it upgraded its full year guidance and now expects same-store sales growth of 2.0% to 3.0% and adjusted EBITDA of $34M to $35M. 'From continued top-line momentum that includes positive traffic and new unit growth for the quarter that was ahead of our expectations, to year-over-year shop-level margin expansion and adjusted EBITDA near the high-end of our quarterly guidance range, our results truly reflect the growth engine we've been building over the past five years by leveraging our Five-Pillar Operating Strategy,' said Bob Wright, Potbelly's President and CEO. READ MORE The ONE Group Q2 Revenue Continues To Rise Amidst New Venue Openings Never Miss our Weekly Highlights Contact: Exec Edge Editor@ Click to follow us on LinkedIn

Socure and Baselayer Partner to Deliver Next-Gen Business Identity Verification via RiskOS™
Socure and Baselayer Partner to Deliver Next-Gen Business Identity Verification via RiskOS™

Yahoo

time28 minutes ago

  • Yahoo

Socure and Baselayer Partner to Deliver Next-Gen Business Identity Verification via RiskOS™

INCLINE VILLAGE, Nev., Aug. 7, 2025 /PRNewswire/ -- Socure, the leading provider of AI-powered digital identity verification, compliance, and fraud prevention solutions, today announced a strategic partnership and integration with Baselayer, the market-leading Business Identity, Credit, and Fraud provider. By embedding Baselayer's high-fidelity business verification and fraud signals into the RiskOS™ platform, the partnership enables Socure customers to onboard 100% of good business applications. The collaboration showcases Socure's commitment to growing its partner ecosystem and allowing any 3rd party data service to be integrated into the RiskOS platform. Currently, RiskOS offers over 85 pre-integrated services. Designed from the ground up, RiskOS is an extensible risk decisioning platform that integrates any best-in-class data source, empowering customers to configure real-time workflows and make confident decisions with unparalleled speed and precision. "RiskOS was purpose-built to be the most open, intelligent, and powerful decisioning platform in the industry," said Johnny Ayers, Founder and CEO of Socure. "Our vision is to empower organizations to make the most precise risk decisions, seamlessly and at scale, by integrating effortlessly with any system or service they choose to rely on. The addition of Baselayer's consortium data further strengthens RiskOS' KYB capabilities, accelerating the onboarding of legitimate businesses while proactively stopping fraud before it starts. This is how our customers grow with confidence and scale fast." By integrating Baselayer's business identity network, which aggregates fraud and risk signals from over 2,200 financial institutions, into RiskOS, Socure customers gain access to one of the most comprehensive business verification datasets in the industry. Combined with Socure's network of 3,000 customers, the partnership now touches approximately 40 percent of the U.S. financial services market. This expanded intelligence enables earlier fraud detection, reduces false positives, and increases automation in complex KYB workflows. The outcome is faster revenue capture, improved compliance, and a streamlined onboarding experience for both traditional businesses and sole proprietors. "Our mission is to unify and de-risk the fragmented business identity landscape," said Jonathan Awad, Co-Founder & CEO of Baselayer. "Partnering with Socure brings our insights to an industry-leading decisioning layer, delivering smarter verification and risk decisions at scale." As highlighted in Liminal's 2025 Business and Entity Verification Report, Socure and Baselayer were both named among the top 20 leaders shaping the future of KYB. The report recognized Socure's RiskOS platform for its automation, integration flexibility, and end-to-end capabilities in identity, fraud, and business verification. Read the full report here. The Socure-Baselayer integration marks the latest expansion of the RiskOS partner ecosystem, which now includes over 85 pre-integrated data providers. This collaboration delivers immediate impact across industries where business verification is critical. In banking and lending, institutions can accelerate KYB and underwriting with higher auto-approval rates and fewer false positives. Fintechs and B2B SaaS platforms can fight promotional abuse and duplicate account creation using Baselayer's fraud signals layered into RiskOS workflows. Marketplaces gain a more efficient path to verifying sellers and service providers at scale. And government agencies can streamline grant disbursements and contract vetting with unified business and UBO verification - all through a single, flexible API. About SocureSocure is the leading platform for digital identity verification, compliance and fraud prevention solutions, trusted by the largest enterprises and government agencies to build trust and mitigate risk. Leveraging AI and machine learning, Socure's industry-leading platform achieves the highest accuracy, automation, and capture rates in the industry. With last year's acquisition of Effectiv, Socure launched its RiskOS™ platform to offer end-to-end decisioning and orchestration for identity fraud and payment risk management, integrating advanced transaction monitoring, credit underwriting and know-your-business (KYB) solutions into its platform. Serving more than 3,000 customers and 190+ countries across financial services, government, gaming, healthcare, telecom, and e-commerce, Socure's customer base includes 18 of the top 20 banks, the largest HR payroll providers, the largest sportsbook operators, 58 organizations across the public sector, and more than 600 fintechs. Leading organizations including Capital One, Uber, Angi, Citi, Chime, SoFi, Green Dot, Robinhood, Dave, Gusto, Poshmark, DraftKings, PrizePicks, the State of California and many more trust Socure to deliver certainty in identity across onboarding, authentication, payments, account changes, and regulatory compliance. Learn more at About BaselayerBaselayer is the leading business identity network and fraud consortium, offering KYB, risk, and legal signals through real-time APIs. Serving over 2,200 financial institutions, Baselayer's solutions deliver trusted verification, proactive fraud detection, and compliance-ready insights. Learn more at View original content to download multimedia: SOURCE Socure

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store