Realatte Joins Salesforce Partner Ecosystem, Launches India's First Real Estate-Centric CRM Integration
Mumbai (Maharashtra) [India], August 7: Realatte, India's leading digital transformation company in the real estate space, has officially become a Salesforce Consulting Partner and unveiled a game-changing Salesforce CRM integration custom-built for the real estate industry.
This strategic move marks a defining leap in Realatte's 15-year journey as a proptech pioneer -- bringing enterprise-grade CRM technology to one of India's most complex and underserved sectors: real estate.
Built for Real Estate. Powered by Salesforce. Delivered by Realatte.
Unlike traditional CRMs that miss the nuances of real estate, Realatte's implementation addresses key pain points -- from project-based sales cycles and channel partner coordination to lead journeys that span weeks or months. With its deep domain experience and proprietary IP, Realatte is now empowering developers, brokers, and agencies with a plug-and-play CRM solution that actually speaks the language of real estate.
"As a Salesforce Consulting Partner, we're not just integrating CRM -- we're transforming how real estate businesses manage relationships, close deals, and scale faster," said Sumit Mudiraj, Sr. Vice President Digital Transformation and Growth, Realatte.
The new solution builds on Realatte's legacy of innovation, which includes platforms like Realty Redefined, Triplead, and Real Estate AI Calling. These tools have already helped hundreds of real estate brands automate lead generation, marketing, and sales engagement.
Now, with Salesforce as its core, Realatte's CRM suite lets real estate businesses:
* Automate lead-to-booking journeys across online and offline touchpoints
* Track channel partner performance with deep analytics
* Manage site visits, inventory, and sales closures in real time
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'We believe industry analysts are underestimating the medium-term uplift to software spending from AI agents," Sills and his team wrote in a recent report. He also noted it could prove to be a defining catalyst for the monetization of the hundreds of billions hyperscalers are spending on AI-powered data centers. D.A. Davidson analyst Gil Luria says enterprise software sales are largely based on the number of people a company will need to use it, and the costs tied to either dump it or replace it with a rival. 'Longer term, the answer to the first question could change if AI agents start carving off tasks from employees," he said in a note published Friday. But that doesn't mean he thinks the software industry is in crisis. Much like the music industry's adaptation in the 80s and the 2000s, he said many software companies are well positioned for the AI revolution. 'While the debate around LLMs moving into the application layer will continue, it is easier to believe that the software that organizes code and data, and then observes and secures it, will be needed even more as AI ramps up," he said. Beyond companies like Microsoft, which are infusing AI-powered technologies into their suite of software products, Luria likes Snowflake, Datadog, and JFrog. Video didn't really kill the radio stars. It just created a different platform for them. AI is just as likely to do the same for software.
