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Realatte Joins Salesforce Partner Ecosystem, Launches India's First Real Estate-Centric CRM Integration
Realatte Joins Salesforce Partner Ecosystem, Launches India's First Real Estate-Centric CRM Integration

Business Standard

time07-08-2025

  • Business
  • Business Standard

Realatte Joins Salesforce Partner Ecosystem, Launches India's First Real Estate-Centric CRM Integration

SMPL Mumbai (Maharashtra) [India], August 7: Realatte, India's leading digital transformation company in the real estate space, has officially become a Salesforce Consulting Partner and unveiled a game-changing Salesforce CRM integration custom-built for the real estate industry. This strategic move marks a defining leap in Realatte's 15-year journey as a proptech pioneer -- bringing enterprise-grade CRM technology to one of India's most complex and underserved sectors: real estate. Built for Real Estate. Powered by Salesforce. Delivered by Realatte. Unlike traditional CRMs that miss the nuances of real estate, Realatte's implementation addresses key pain points -- from project-based sales cycles and channel partner coordination to lead journeys that span weeks or months. With its deep domain experience and proprietary IP, Realatte is now empowering developers, brokers, and agencies with a plug-and-play CRM solution that actually speaks the language of real estate. "As a Salesforce Consulting Partner, we're not just integrating CRM -- we're transforming how real estate businesses manage relationships, close deals, and scale faster," said Sumit Mudiraj, Sr. Vice President Digital Transformation and Growth, Realatte. The new solution builds on Realatte's legacy of innovation, which includes platforms like Realty Redefined, Triplead, and Real Estate AI Calling. These tools have already helped hundreds of real estate brands automate lead generation, marketing, and sales engagement. Now, with Salesforce as its core, Realatte's CRM suite lets real estate businesses: * Automate lead-to-booking journeys across online and offline touchpoints * Track channel partner performance with deep analytics * Manage site visits, inventory, and sales closures in real time

From Generic to Genius: Edulatte's Vertical-First Marketing Revolution
From Generic to Genius: Edulatte's Vertical-First Marketing Revolution

Business Standard

time06-08-2025

  • Business
  • Business Standard

From Generic to Genius: Edulatte's Vertical-First Marketing Revolution

SMPL Mumbai (Maharashtra) [India], August 6: In a world where attention is the new currency and AI shapes how decisions are made, generic marketing strategies are no longer enough. Scaling on digital platforms now demands deep industry knowledge especially in sectors like education, where trust, emotion, and long decision cycles define the customer journey. This very belief led to the creation of Edulatte, a dedicated education-focused marketing engine by the Logicloop Group, launched five years ago to solve a simple yet critical problem: If your agency doesn't understand the industry, your campaigns will never scale. Deep Focus, Real Results Over the last five years, Edulatte has worked with 50+ education brands across every vertical from K-12 schools to coaching institutes, edtech platforms, and international universities. By going deep into the nuances of education marketing, the team has helped clients launch and scale new courses while keeping cost per admission under control even in the most competitive cycles. What sets Edulatte apart is its ability to go beyond campaign execution. Every message, every medium, and every metric is driven by sector intelligence, not guesswork. In an age where digital clutter is high, only industry-specific storytelling, targeting, and nurturing can truly move the needle. Powered by AI, Automation & Insight To keep education brands ahead of the curve, Edulatte has built its own proprietary marketing tech stack, including: - Pulseboard - a real-time performance dashboard for campaign health and trend analysis - Triplead - a full-funnel automation suite that nurtures leads across WhatsApp, SMS, and email - EVA - an AI-powered admissions assistant that follows up with leads faster than any call center, delivering 30-40% higher conversion rates These tools weren't built in a lab, they were built on the ground, in response to real challenges education brands face: dropped leads, cold inquiries, long sales cycles, and rising CPLs. Sector-First Marketing, Proven Performance Edulatte's results speak for themselves: - A leading K-12 chain achieved a 50% lift in conversions and 3,500+ new leads in a single cycle - A postgraduate program brought its cost-per-lead down to ₹70, with over 90% lead quality - A niche coaching brand reduced acquisition cost by 25%, generating 3,000+ qualified leads From Mumbai to Manchester - The Movement Is Global Since 2018, Edulatte has expanded beyond India into the UK, UAE, and other global markets, supported by a 600+ member team as part of the Logicloop ecosystem. Its parent group's track record in performance marketing across industries like real estate and proptech laid the foundation for Edulatte's category-first growth model. This Isn't Just Marketing. This Is Enrollment Science. In today's fragmented attention economy, industry expertise is the new creative edge. Messaging, targeting, automation none of it delivers unless it's backed by deep understanding of how an industry moves, converts, and scales. "We didn't build Edulatte to be another agency. We built it to become the default growth partner for the education sector." -- Mayank Vora, Co-Founder, Logicloop Group From Brand building and SEO to CRM integration and admission conversion, Edulatte aligns every campaign with what truly matters: applications, walk-ins, and enrollments. The future of marketing is vertical. And in education Edulatte is leading the way.

From Generic to Genius: Edulattes Vertical-First Marketing Revolution
From Generic to Genius: Edulattes Vertical-First Marketing Revolution

News18

time06-08-2025

  • Business
  • News18

From Generic to Genius: Edulattes Vertical-First Marketing Revolution

SMPLMumbai (Maharashtra) [India], August 6: In a world where attention is the new currency and AI shapes how decisions are made, generic marketing strategies are no longer enough. Scaling on digital platforms now demands deep industry knowledge especially in sectors like education, where trust, emotion, and long decision cycles define the customer very belief led to the creation of Edulatte, a dedicated education-focused marketing engine by the Logicloop Group, launched five years ago to solve a simple yet critical problem:If your agency doesn't understand the industry, your campaigns will never Focus, Real ResultsOver the last five years, Edulatte has worked with 50+ education brands across every vertical from K-12 schools to coaching institutes, edtech platforms, and international universities. By going deep into the nuances of education marketing, the team has helped clients launch and scale new courses while keeping cost per admission under control even in the most competitive sets Edulatte apart is its ability to go beyond campaign execution. Every message, every medium, and every metric is driven by sector intelligence, not guesswork. In an age where digital clutter is high, only industry-specific storytelling, targeting, and nurturing can truly move the by AI, Automation & InsightTo keep education brands ahead of the curve, Edulatte has built its own proprietary marketing tech stack, including:– Pulseboard – a real-time performance dashboard for campaign health and trend analysis– Triplead – a full-funnel automation suite that nurtures leads across WhatsApp, SMS, and email– EVA – an AI-powered admissions assistant that follows up with leads faster than any call center, delivering 30-40% higher conversion ratesThese tools weren't built in a lab, they were built on the ground, in response to real challenges education brands face: dropped leads, cold inquiries, long sales cycles, and rising Marketing, Proven PerformanceEdulatte's results speak for themselves:– A leading K-12 chain achieved a 50% lift in conversions and 3,500+ new leads in a single cycle– A postgraduate program brought its cost-per-lead down to ₹70, with over 90% lead quality– A niche coaching brand reduced acquisition cost by 25%, generating 3,000+ qualified leadsFrom Mumbai to Manchester – The Movement Is GlobalSince 2018, Edulatte has expanded beyond India into the UK, UAE, and other global markets, supported by a 600+ member team as part of the Logicloop ecosystem. Its parent group's track record in performance marketing across industries like real estate and proptech laid the foundation for Edulatte's category-first growth Isn't Just Marketing. This Is Enrollment today's fragmented attention economy, industry expertise is the new creative edge. Messaging, targeting, automation none of it delivers unless it's backed by deep understanding of how an industry moves, converts, and scales.'We didn't build Edulatte to be another agency. We built it to become the default growth partner for the education sector." — Mayank Vora, Co-Founder, Logicloop GroupFrom Brand building and SEO to CRM integration and admission conversion, Edulatte aligns every campaign with what truly matters: applications, walk-ins, and future of marketing is vertical. And in education Edulatte is leading the way.(ADVERTORIAL DISCLAIMER: The above press release has been provided by SMPL. ANI will not be responsible in any way for the content of the same)

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