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Meta eyes Prada for next AI smart glasses, Ray-Ban Gen 3 nearing launch

Meta eyes Prada for next AI smart glasses, Ray-Ban Gen 3 nearing launch

India Today5 hours ago

Meta is reportedly teaming up with luxury fashion house Prada to develop its next generation of AI-powered smart glasses, expanding its eyewear strategy beyond Ray-Ban. Although the Prada collaboration has not been formally announced yet, if the reports turn out to be true, the partnership will mark Meta's entry into high-end fashion tech for its Meta smart glasses lineup. This collaboration will also build on Prada's long-standing eyewear licensing deal with EssilorLuxottica. advertisementFor those who don't know, EssilorLuxottica owns RayBan, which Meta has been working with for years. Meta and EssilorLuxottica first partnered in 2019 and released the first-gen Ray-Ban Meta smart glasses in 2021. EssilorLuxottica also owns Oakley, which Meta has confirmed that it is collaborating with, and will launch the product on June 20. And as mentioned above, EssilorLuxottica also has a licensing agreement with Prada, which the latter extended for another decade in December 2024.According to a CNBC report, the Prada glasses are still in development, but a former Meta staff reportedly said that Prada's eyewear styles – particularly the ones with thicker temples – would actually be ideal for embedding Meta's AI tech.
Earlier this week, Meta confirmed a new partnership with Oakley. These Oakley Meta smart glasses are aimed at athletes and active users and are expected to launch on June 20, as teased by a newly created Instagram account titled 'Oakley | Meta'.
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Reports suggest that the Oakley smart glasses will be a bit more rugged and weather-resistant than Meta's Ray-Ban glasses. While the Meta RayBan's are priced starting at $299 (around Rs 26,000) in the US, the Oakley ones are expected to be priced around $360 (Rs 31,000 approximately). The Oakley Meta smart glasses are believed to include similar features to the RayBan ones, such as voice-controlled calls, text messaging, livestreaming, photo and video capture, music playback, and integration with Meta AI via the 'Hey Meta' voice prompt. However, unlike the Ray-Ban version, the Oakley glasses may also feature a centrally placed camera, reportedly to help athletes like cyclists capture a better field of view.The Oakley smart glasses will be Meta's third-edition of the product, with the second-generation Ray-Bans released last year. The current model of the Meta smart glasses includes features such as hands-free AI support, photo and video capture, language translation, and audio playback, all of which is integrated into frames like the Wayfarer and the newer Skyler. Lenses of the glasses can be customised with options like clear, sun, polarised or Transitions, and are compatible with prescription needs. Similar options are also expected with Meta's Oakley and Prada collaborations.In May this year, Meta also finally brought the Ray-Ban smart glasses to India, at a starting price of Rs 29,900. There is currently no news if and when the Oakley Meta glasses will launch in the Indian market.

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