logo
Manufacturas Eliot boosts digital shift with Coats Digital's VisionPLM

Manufacturas Eliot boosts digital shift with Coats Digital's VisionPLM

Fibre2Fashion28-05-2025

Coats Digital is pleased to announce that that Manufacturas Eliot, one of Colombia's leading fashion textile groups, has selected VisionPLM to advance its digital transformation strategy. The solution will optimise product lifecycle management across its portfolio of brands—Patprimo, Seven Seven, Ostu, and Atmos—enhancing collaboration, streamlining operations, and enabling greater speed to market.
Manufacturas Eliot, a Colombian fashion group, has selected Coats Digital's VisionPLM to boost digital transformation across its brands. The platform will enhance collaboration, speed up product development, and streamline operations. VisionPLM aims to improve agility, traceability, and decision-making, supporting Eliot's drive for innovation and sustainable growth.
Founded in 1957, Manufacturas Eliot is a vertically integrated manufacturer producing over 20 million garments annually. Renowned for delivering high-quality, accessible fashion, the group continues to invest in technologies that support sustainable growth and operational excellence.
The implementation of VisionPLM demonstrates Elliot's strong commitment to end-to-end digitalisation across the value chain. By introducing VisionPLM, Eliot aims to improve product development agility, reduce time-to-market, and ensure seamless communication across cross-functional teams.
Juliana Pérez, Design Director, Seven Seven, commented: 'From the design team's point of view, we're really excited about implementing VisionPLM, as it will allow us to manage our collections in a more structured way and collaborate efficiently with other departments.'
Angela Quevedo, Planning Director, Manufacturas Eliot, added: 'VisionPLM will significantly improve the planning and coordination of our operations by enabling a more accurate flow of information and reducing response times across the supply chain. It will also help us optimise processes and accelerate decision-making.'
Tailored specifically for the fashion industry, VisionPLM integrates tools that boost development speed, improve traceability, and enhance decision-making. By centralising design, sourcing, and supplier collaboration in one digital platform, the solution enables a streamlined, transparent, and responsive approach to managing collections.
Oscar González, Coats Digital – LATAM, said: 'We're proud to continue supporting Manufacturas Eliot on its digital transformation journey. The adoption of VisionPLM marks a key milestone in advancing its fashion innovation strategy—enabling faster, smarter decision-making and more agile collaboration across teams and suppliers. Its helping to build a future-ready, connected operation that's fully aligned to the demands of today's fashion market.' Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (HU)

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

CCL rolls out UK's Percol brand in India to push beyond mass-market coffee
CCL rolls out UK's Percol brand in India to push beyond mass-market coffee

Mint

timea day ago

  • Mint

CCL rolls out UK's Percol brand in India to push beyond mass-market coffee

MUMBAI: Coffee maker CCL Products (India) Ltd has rolled out UK-origin brand Percol in India, aiming to tap into the country's emerging demand for premium, sustainably sourced coffee. The move follows CCL's acquisition of Percol from Sweden's Löfbergs Coffee Group in 2023 and marks a strategic shift toward building a high-margin branded portfolio alongside its B2B export business. Unlike CCL's mass-market Continental brand, Percol is positioned at the upper end of the instant coffee segment, priced at ₹ 800–850 for a 100-gram jar, comparable to Nestlé's Nescafé Gold. The brand is aimed at consumers who prefer drinking their coffee black and are seeking more complex flavour profiles. The Indian line-up includes three medium-roast variants: Da Essenza, a cinnamon- and star anise-noted blend of Indian and Colombian beans; Espresso Noir, made from Indian and Vietnamese beans with dark chocolate and oolong notes; and Intenzo, a smoother, medium-bodied brew infused with peppermint and clove. All three are designed to preserve flavour and aroma while avoiding the bitterness typical of darker roasts, said Praveen Jaipuriar, CEO of CCL Products. 'India is still largely a milk-and-sugar coffee market, but we're seeing a clear shift among younger urban consumers. Percol is crafted for that audience,' Jaipuriar told Mint. Founded in 1987 by British entrepreneur Brian Chapman, Percol was among the first UK brands to champion Fairtrade certification that ensures products are produced and traded according to social, economic, and environmental standards. CCL, which had developed blends for Percol over two decades ago, is now reintroducing the original profiles, repositioning the brand globally and for the Indian market. 'We had a nostalgic connection with Percol, but also saw strategic value in acquiring it,' said Jaipuriar. 'With India's coffee preferences evolving, this felt like the right time to offer consumers a nuanced, premium experience, especially one rooted in sustainability.' India remains a tea-first market, with consistent coffee consumption largely limited to southern states like Karnataka and Tamil Nadu. In most other regions, in-home coffee usage is still occasional. 'Outside the South, most people drink coffee at cafés or in offices, but switch back to tea at home. Regular coffee drinking hasn't yet become a daily ritual,' Jaipuriar said. That said, younger consumers are increasingly adopting coffee as part of their lifestyle, skipping tea entirely. 'This generation knows their brews, and they're building habits that could fundamentally change the market over time,' he added. Despite rising interest, building a premium coffee brand in India comes with structural challenges. Instant coffee is still viewed as a mass product, and many consumers are unfamiliar with concepts like roast profiles or brewing methods. 'We all know how to make good chai—but most people don't know how to make coffee well at home,' said Jaipuriar. The lack of brewing knowledge, particularly outside the South, limits the adoption of more sophisticated products. 'That's the gap we want to address, but it will take time,' he added. Unlike many challenger brands relying on external capital, Percol's rollout is internally funded. 'Our B2C business is profitable and self-sustaining. We don't need VC money, or even parent company support anymore,' Jaipuriar said. While the brand will now compete with legacy players like Nescafé and Bru and newer names like Blue Tokai, Sleepy Owl, and Rage Coffee, Jaipuriar doesn't see it as a zero-sum battle. 'Right now, the market is expanding. If more brands can get people to drink better coffee more regularly, everyone benefits. The real challenge is converting tea households into coffee ones.' For Jaipuriar, success isn't only about numbers. 'The day someone tells us Percol is the first instant coffee they enjoy drinking black—that'll be our biggest validation.' To build traction, CCL is focusing on experience-first marketing, using tastings, pop-ups, and influencer partnerships instead of traditional mass media. The brand recently hosted a live barista-led tasting kiosk at a concert in Mumbai to drive sampling. 'We want people to experience the coffee first, especially since black instant coffee is still rare in India,' said Jaipuriar. The company is also exploring drip filters and fresh ground variants, but only after the instant portfolio stabilises. Percol is being introduced selectively, with offline availability at premium outlets like Nature's Basket, Namdhari's, La Marche, and Spencer's Select, as well as in high-income neighbourhoods such as Delhi's Khan Market and Mumbai's Bandra. Online, the coffee is currently listed on Amazon and will soon be available on quick commerce platforms like Blinkit and BigBasket. CCL is also enabling direct-to-consumer delivery in select PIN codes. 'We're deliberately avoiding mass retail,' Jaipuriar said. 'A wide rollout too early can dilute the brand's premium positioning. We want to grow this step by step.'

Morning news wrap: Trump announces 50% tariff on steel imports; Colombia withdraws pro-Pakistan statement after Tharoor's disappointment
Morning news wrap: Trump announces 50% tariff on steel imports; Colombia withdraws pro-Pakistan statement after Tharoor's disappointment

Time of India

time6 days ago

  • Time of India

Morning news wrap: Trump announces 50% tariff on steel imports; Colombia withdraws pro-Pakistan statement after Tharoor's disappointment

Today's news wrap includes updates on Donald Trump's tariffs, foreign delegations India-Pakistan relations among others. Trump announced a steep hike in steel import tariffs—from 25% to 50%—aimed at safeguarding the American steel industry, while also reiterating his claim of averting a potential nuclear conflict between India and Pakistan during his tenure. Meanwhile, all-party delegation led by Shashi Tharoor prompted Colombia to withdraw its earlier statement expressing condolences for casualties in Pakistan during Operation Sindoor. In judicial developments, the Supreme Court reached its full sanctioned strength of 34 judges after Chief Justice B R Gavai administered the oath to Justices N V Anjaria, Vijay Bishnoi, and A S Chandurkar. Amid tensions on US campuses, MIT student and senior class president Megha Vemuri used her graduation speech to denounce the university's ties to the Israeli military and voice support for Palestine. Donald Trump announces 50% tariff on steel imports to 'secure industry in US' Speaking at US Steel's Mon Valley Works–Irvin Plant in West Mifflin, Pennsylvania, Trump teased a 'major announcement' while addressing Japanese firm Nippon Steel's investment plans. "We're going to bring it from 25 per cent to 50 per cent, the tariffs on steel into the United States of America, which will even further secure the steel industry," Trump said. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Giao dịch vàng CFDs với sàn môi giới tin cậy IC Markets Tìm hiểu thêm Undo Read full story Colombia withdraws statement for Pakistan after Shashi Tharoor's delegation expresses disappointment During a press conference in Bogotá on Thursday, Tharoor expressed dissatisfaction with Colombia's position, stating that India was dismayed by the Colombian government's decision to extend condolences for the losses in Pakistan during Operation Sindoor, rather than showing support for the victims of the Pahalgam terror attack. Welcoming the move on withdrawal of the statement, he said, "We met with the Foreign Ministry - the Senior Vice Minister received us. We had some good news: They have withdrawn their statement that disappointed us earlier and will issue a statement of strong support for our position and understanding of our position. Finally, here we are before this beautiful bust of Mahatma Gandhi on the campus of the main university. " Read full story 3 new judges take oath, Supreme Court reaches its full strength of 34 Chief Justice B R Gavai administered the oath of office to three newly appointed Supreme Court judges—Justices N V Anjaria, Vijay Bishnoi, and A S Chandurkar—bringing the apex court to its full sanctioned strength of 34 judges. Their elevation follows the May 26 recommendation by the Supreme Court Collegium, comprising CJI Gavai and Justices Surya Kant, Vikram Nath, J K Maheshwari, and B V Nagarathna, which proposed the appointments of Karnataka high court Chief Justice Anjaria, Gauhati high court Chief Justice Bishnoi, and Bombay high court's Justice Chandurkar. Read full story Donald Trump once again claims credit for India-Pakistan ceasefire, says 'talked trade, stopped them from fighting' "We stopped India and Pakistan from fighting. I believe that could have turned out into a nuclear disaster,' Trump said during a press conference in the Oval Office with Elon Musk, who is leaving his role as head of the Department of Government Efficiency (DOGE). He added that the leaders of both India and Pakistan are "great leaders" and "they understood, and they agreed, and that all stopped." Read full stories Indian-American undergrad Megha Vemuri from MIT torches alma mater and Israel at graduation ceremony Amid rising tensions on U.S. campuses, Indian-American student Megha Vemuri, senior class president at the Massachusetts Institute of Technology (MIT), publicly condemned the university's ties to the Israeli military during her graduation speech on Thursday. In a bold address delivered as the Trump administration intensifies pressure on academic institutions to curb criticism of Israel, Vemuri accused Israel of attempting to "wipe Palestine off the face of the earth" and called it "a shame that MIT is a part of it." Read full story

Manufacturas Eliot boosts digital shift with Coats Digital's VisionPLM
Manufacturas Eliot boosts digital shift with Coats Digital's VisionPLM

Fibre2Fashion

time28-05-2025

  • Fibre2Fashion

Manufacturas Eliot boosts digital shift with Coats Digital's VisionPLM

Coats Digital is pleased to announce that that Manufacturas Eliot, one of Colombia's leading fashion textile groups, has selected VisionPLM to advance its digital transformation strategy. The solution will optimise product lifecycle management across its portfolio of brands—Patprimo, Seven Seven, Ostu, and Atmos—enhancing collaboration, streamlining operations, and enabling greater speed to market. Manufacturas Eliot, a Colombian fashion group, has selected Coats Digital's VisionPLM to boost digital transformation across its brands. The platform will enhance collaboration, speed up product development, and streamline operations. VisionPLM aims to improve agility, traceability, and decision-making, supporting Eliot's drive for innovation and sustainable growth. Founded in 1957, Manufacturas Eliot is a vertically integrated manufacturer producing over 20 million garments annually. Renowned for delivering high-quality, accessible fashion, the group continues to invest in technologies that support sustainable growth and operational excellence. The implementation of VisionPLM demonstrates Elliot's strong commitment to end-to-end digitalisation across the value chain. By introducing VisionPLM, Eliot aims to improve product development agility, reduce time-to-market, and ensure seamless communication across cross-functional teams. Juliana Pérez, Design Director, Seven Seven, commented: 'From the design team's point of view, we're really excited about implementing VisionPLM, as it will allow us to manage our collections in a more structured way and collaborate efficiently with other departments.' Angela Quevedo, Planning Director, Manufacturas Eliot, added: 'VisionPLM will significantly improve the planning and coordination of our operations by enabling a more accurate flow of information and reducing response times across the supply chain. It will also help us optimise processes and accelerate decision-making.' Tailored specifically for the fashion industry, VisionPLM integrates tools that boost development speed, improve traceability, and enhance decision-making. By centralising design, sourcing, and supplier collaboration in one digital platform, the solution enables a streamlined, transparent, and responsive approach to managing collections. Oscar González, Coats Digital – LATAM, said: 'We're proud to continue supporting Manufacturas Eliot on its digital transformation journey. The adoption of VisionPLM marks a key milestone in advancing its fashion innovation strategy—enabling faster, smarter decision-making and more agile collaboration across teams and suppliers. Its helping to build a future-ready, connected operation that's fully aligned to the demands of today's fashion market.' Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged. Fibre2Fashion News Desk (HU)

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store