Heineken® 0.0 Hits the Big Screen with F1® The Movie, Driving a New Narrative Around Moderation
Damson Idris, a Heineken 0.0 and the set of F1® THE MOVIE. Who's driving? Brad Pitt, of course.
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Edmonton Journal
39 minutes ago
- Edmonton Journal
Formula 1 drives spectators to Montreal this weekend
Article content Some economists believe such marquee events have a net economic impact of zero, suggesting there are few full-time permanent jobs created. They also point out that tax revenues are nearly offset by the cost of public funding through government grants and sponsorships. Yet the eyeball test is always a helpful assessment, and there is no denying the spike in hotel rooms, restaurant visits and merchandising sales this weekend in Montreal — not to mention the increasingly large television audiences that F1 is registering in North America and around the world, especially in Europe and Asia. That kind of exposure drives incremental tourism dollars throughout the year, all pumping up the gross domestic product of the Quebec economy — some say to the tune of $67.4 million per year. It's also been a bullish week for the Toronto Blue Jays, who go into a tough weekend series against the Philadelphia Phillies with eight wins in their last 10 starts and tied for the third-best record in the American League and sixth-best in Major League Baseball. More impressively for a ballclub that was the poster child of inconsistency throughout the first six weeks of the regular season, the Jays are on a 22-10 run and have the best record in baseball over the past month.
Ottawa Citizen
an hour ago
- Ottawa Citizen
Formula 1 drives spectators to Montreal this weekend
Article content Bulls-of-the-Week Article content This is the weekend of the single biggest annual sport tourism event in Canada: The Canadian Grand Prix of Formula 1 automobile racing in Montreal. It reaches its climax Sunday at Circuit Gilles Villeneuve on Île Notre-Dame, but not before attracting more than 300,000 spectators and generating government tax revenues north of $17 million, with a projected economic impact of $162 million, including approximately $110 million driven by visitors from outside of Quebec. Article content Article content Some economists believe such marquee events have a net economic impact of zero, suggesting there are few full-time permanent jobs created. They also point out that tax revenues are nearly offset by the cost of public funding through government grants and sponsorships. Yet the eyeball test is always a helpful assessment, and there is no denying the spike in hotel rooms, restaurant visits and merchandising sales this weekend in Montreal — not to mention the increasingly large television audiences that F1 is registering in North America and around the world, especially in Europe and Asia. Article content Article content That kind of exposure drives incremental tourism dollars throughout the year, all pumping up the gross domestic product of the Quebec economy — some say to the tune of $67.4 million per year. Article content It's also been a bullish week for the Toronto Blue Jays, who go into a tough weekend series against the Philadelphia Phillies with eight wins in their last 10 starts and tied for the third-best record in the American League and sixth-best in Major League Baseball. More impressively for a ballclub that was the poster child of inconsistency throughout the first six weeks of the regular season, the Jays are on a 22-10 run and have the best record in baseball over the past month. Article content Article content Article content For most sports fans in North America, however, the most important content being generated this week relates to the one-two punch that is the NHL Stanley Cup Final between the Edmonton Oilers and the defending champion Florida Panthers, as well as the NBA Finals pitting the Oklahoma City Thunder against the Indiana Pacers. The NBA series has added story angles and fan hooks given four Canadians on the two teams, including MVP Shai Gilgeous Alexander. Article content Short sidebar on the Panthers: With the Abbotsford Canucks playing the Florida affiliate — the Charlotte Checkers — in the championship series, they are the first organization since 2008 that has had teams in the Stanley Cup and Calder Cup finals in the same year. The Pittsburgh Penguins and Wilkes-Barre Scranton Penguins made it 17 years ago, but neither won.
Vancouver Sun
an hour ago
- Vancouver Sun
Formula 1 drives spectators to Montreal this weekend
This is the weekend of the single biggest annual sport tourism event in Canada: The Canadian Grand Prix of Formula 1 automobile racing in Montreal. It reaches its climax Sunday at Circuit Gilles Villeneuve on Île Notre-Dame, but not before attracting more than 300,000 spectators and generating government tax revenues north of $17 million, with a projected economic impact of $162 million, including approximately $110 million driven by visitors from outside of Quebec. Some economists believe such marquee events have a net economic impact of zero, suggesting there are few full-time permanent jobs created. They also point out that tax revenues are nearly offset by the cost of public funding through government grants and sponsorships. Yet the eyeball test is always a helpful assessment, and there is no denying the spike in hotel rooms, restaurant visits and merchandising sales this weekend in Montreal — not to mention the increasingly large television audiences that F1 is registering in North America and around the world, especially in Europe and Asia. Start your day with a roundup of B.C.-focused news and opinion. By signing up you consent to receive the above newsletter from Postmedia Network Inc. A welcome email is on its way. If you don't see it, please check your junk folder. The next issue of Sunrise will soon be in your inbox. Please try again Interested in more newsletters? Browse here. That kind of exposure drives incremental tourism dollars throughout the year, all pumping up the gross domestic product of the Quebec economy — some say to the tune of $67.4 million per year. It's also been a bullish week for the Toronto Blue Jays, who go into a tough weekend series against the Philadelphia Phillies with eight wins in their last 10 starts and tied for the third-best record in the American League and sixth-best in Major League Baseball. More impressively for a ballclub that was the poster child of inconsistency throughout the first six weeks of the regular season, the Jays are on a 22-10 run and have the best record in baseball over the past month. The big question is: What does the Rogers-owned franchise do at the trade deadline, especially given the impending free agency of Bo Bichette? For most sports fans in North America, however, the most important content being generated this week relates to the one-two punch that is the NHL Stanley Cup Final between the Edmonton Oilers and the defending champion Florida Panthers, as well as the NBA Finals pitting the Oklahoma City Thunder against the Indiana Pacers. The NBA series has added story angles and fan hooks given four Canadians on the two teams, including MVP Shai Gilgeous Alexander. Short sidebar on the Panthers: With the Abbotsford Canucks playing the Florida affiliate — the Charlotte Checkers — in the championship series, they are the first organization since 2008 that has had teams in the Stanley Cup and Calder Cup finals in the same year. The Pittsburgh Penguins and Wilkes-Barre Scranton Penguins made it 17 years ago, but neither won. The NHL and NBA have done a masterful job of going shoulder to shoulder during their respective playoffs that began the same Saturday, back on the second weekend of April. It's certainly been a boon for sports bars and restaurants for the past two months. Yet the limits to the bilateral cooperation between the two leagues when it comes to scheduling revealed itself this week with some yawning holes in programming this week. It's one thing to avoid each other in head-to-head conflicts, it's another to dance around concerts and other events. Every night off at this time of year — especially when live action in one or both of the two leagues goes dark for two consecutive nights — runs the risk of saying bye-bye to casual sports fans; those more likely to stay engaged with games every night. We've known the NHL was going to be down in its television numbers south of the border, especially without the multi-generational following of U.S.-based Original Six franchises (the Boston Bruins, Chicago Blackhawks, Detroit Red Wings and New York Ranger) and a Canadian-based team in the final. Yet the Canadian engagement driven by the Edmonton Oilers makes it exactly the opposite here north of the 49th parallel, where most fans are wondering if Connor McDavid and Leon Draisaitl can deliver the first Stanley Cup to Canada in 32 years. Tom Mayenknecht is the host of The Sport Market on Sportsnet 650 on Saturdays from 9 a.m. to 1 p.m. The Vancouver-based sport business commentator and principal in Emblematica Brand Builders provides a behind-the-scenes look at the sport business stories that matter most to fans. Follow Mayenknecht at: .
