Latest news with #DamsonIdris
Forbes
9 hours ago
- Business
- Forbes
Exclusive: Tommy Hilfiger Partners With New Cadillac Formula 1® Team
F1® The Movie star Damson Idris in the new Tommy Hilfiger APXGP Collection. Formula 1® racing is about to get even more popular, thanks to the upcoming F1® The Movie starring Brad Pitt and Damson Idris and the Cadillac Formula 1® team's debut in 2026. Only one fashion brand, Tommy Hilfiger, has starring roles in both. The clothing brand's sponsorship for the Apple Original Films' racing flick produced by Jerry Bruckheimer was announced in March. Now, PVH Corp.'s Tommy Hilfiger, the American preppy brand founded in 1985, is announcing its role as the official apparel partner for the new motorsports team. Founder and principal designer Tommy Hilfiger, whose formative years involved a former F1 racetrack, parlayed love for the fast-paced sport and fashion with several racing partnerships: Team Lotus in 1991, then Ferrari and Mercedes-AMG F1TM️, to brand collaborations with driver Sir Lewis Hamilton. The global fashion powerhouse will play a key apparel role in the first new team to join the pinnacle sport since 2016. The tie-up marks the new F1 race team's first official partner announcement. The products include an official team's kit—to dress drivers, pit crews, paddock staff, team car constructors, management—and sport-inspired fanwear collections. The drop is timed to the March 2026 Formula 1 season and available in Tommy Hilfiger stores globally and select partner distribution. Tommy Hilfiger logo placement will grace technical gear such as the driver's suit, helmet and race car for the new Cadillac Formula 1 team, which was created by TWG Motorsports and General Motors. The announcement comes as the brand launches its F1 The Movie APXGP Collection globally across its stores, with select wholesale partners, and before the film's late June release. The collection features the movie's star, Damson Idris, a Tommy Hilfiger brand ambassador, in the campaign. Former Tommy Hilfiger brand ambassador Lewis Hamilton at the Spring 2018 TommyNow "Drive" show in ... More Milan. According to Hilfiger, the 2019 Netflix docuseries Formula 1®: Drive to Survive and the new F1®: Academyabout female racing talent, opened the sport's popularity to new audiences. "Drive to Survive lifted it to a new level; the F1: Academy will take it to another, but F1 the Movie is like the stratosphere," Hilfiger continued, adding, "I don't think there is another sport as relevant." Alba Larsen of the new series F1 ACADEMY™ "These documentaries show behind the scenes, and that's inspired a lot of new fans, which is the sport's biggest asset," Lowdon concurred. Hilfiger's brand embodies the FAMES approach: fashion, art, music, entertainment, and sports to capture the cultural Zeitgeist. Formula 1 is currently at the apex. "It's more than a sport. It's a global force. Fashion and motorsports have been part of the culture and relate to luxury for years. It's an elite sport gaining many international fans," said Hilfiger. For Lea Rytz Goldman, Tommy Hilfiger Global Brand President, delivering these cultural moments is bolstered by tech. "Tools like AI are helping us better understand what consumers want and how they engage. As we deepen our involvement with Formula 1, we see powerful ways to use technology to bring fans even closer through immersive activations, storytelling, and digital experiences, making them part of the action on the track or online," she said. 'Tommy Hilfiger is driving some of the most exciting consumer engagement in its history, and we are making this strategic investment as Formula 1 expands its relevance in the US and globally. This partnership is the latest example of how we are building Tommy Hilfiger into one of the most desirable lifestyle brands in the world as part of the PVH+ Plan—our long-term, brand-building growth strategy,' added Stefan Larsson, CEO, PVH Corp. Mr. Tommy Hilfiger Tommy sees it organically like the 1970s musical heroes that inspired his design ambitions. "The drivers are like rock stars. They're cool young athletic people living a great lifestyle." Tommy Hilfiger and Cadillac have global brand recognition. The latter is synonymous as the ultimate American luxury car with a motorsport background. "Cadillac has a proud and storied racing history as far back as 1950 when they began competing at Le Mans at World Championship Level," said Cadillac Formula 1 Team Principal Graeme Lowdon. The power of the names together is immense. "These two iconic American brands come together with a colorful history in visual culture. I love racing's iconic graphics. The uniforms are very cool with patches, logos, and team names. It's rich in design territory. We had insight into the Cadillac team's design direction; it will look incredible across the collections," noted Hilfiger. Cadillac Formula 1® Team Principal Graeme Lowdon The car brand is equally enamored. "Tommy has known Formula 1 for a long time. It's the pinnacle of motorsport, like Cadillac is for luxury automobiles. Cadillac's brand values are bold, sophisticated, and optimistic. That was a natural fit with the Tommy Hilfiger brand. Combining this offers an ambitious, confident outlook. The chemistry, vision, and passion felt right from the start. Racing is about passion and desire to win," Lowdon said. Both brands embody Americana with the cars soon to boast 'Made in the USA' in an Indianapolis manufacturing headquarters. "I didn't see that coming in the earlier years. Formula 1 was automobiles and cars coming from Europe. Building out fanwear with our iconic prep with Cadillac's bold racing and motorsport motifs is an exciting playground to push the boundaries," Hilfiger added of the partnership that was nearly two years in the making. Fashion's connection with racing was apparent in the Spring of 2018. Lewis Hamilton became Tommy Hilfiger Men's global brand ambassador and created five Tommy X Lewis collections during their six-year partnership. It coincided with the TommyNow "Drive" show during Milan Fashion Week that involved a race car on a runway. The Tommy x Gigi collection and sporty racing motifs also ran the track. Three of Hamilton's joint-record seven World Drivers Championships occurred during the six-year period. George Russell, another Mercedes team racer to join the Tommy Hilfiger universe, also regularly sported the clothes for appearances on and off the track. "Lewis expressing himself through fashion helped shift the spotlight beyond the track as he became a style icon," Hilfiger said. The collaboration happened before fashion existed in motorsport, and Hamilton's gusto for dressing up inspired other drivers to up the style ante, typically choosing Tommy Hilfiger. Hamilton winning those years is not lost on Lowdon. "There is an advantage to feeling good, whether wearing Tommy or driving a Cadillac. Formula 1 is a big team sport. We want mechanics, engineers, designers, and everyone working at the top of their game, feeling good and focused. The association with Tommy Hilfiger gives them a lot of confidence. People underestimate in sports, what you wear and how you feel are enormously linked to performance." Lowdown added. Damson Idris modeling the new Tommy Hilfiger APXGP Collection, inspired by a fictitious team. The ... More apparel Tommy Hilfiger is creating for the upcoming real team Cadillac Formula 1. Inspiration comes from the uniforms' authenticity to the extended team in the pits and factories. "Technology plays a huge part in all of it because the creation of cars and engines uses advanced technology. Putting technology into our fashion clothing is important. Using technical fabrics that add breathability, waterproofing, or a type of stretch or reflective can feel like the racing uniforms," Hilfiger noted. "Formula 1 is the Haute Couture of motor racing because cars are handmade. I love the creativity that sets Formula 1 apart. We see that same creative flare and passion for design and ideas with Tommy's talented team as ours. We can do many exciting things in this partnership," Lowdon added. "We're setting a new standard for how fashion and F1 can evolve into a new chapter, and we are incredibly proud leading it. It will be an epic milestone for American motorsport," Hilfiger stressed. Rytz Goldman concurs. "It's not just about race day—it's about tapping into the energy of the sport to create cultural moments extending beyond the track like our APXGP Collection, which fuels the connection between style, motorsport, and cinematic storytelling. These and other collaborations will continue to open opportunities to connect with and excite new communities and lead in the cultural conversation," she added. To wit, Tommy Hilfiger is also in partnership with F1 ACADEMY™, the series designed to help develop young female drivers and sponsors Spanish talent Nerea Martí. Archive images from the Tommy Hilfiger Team Lotus collaboration. Musicians were Hilfiger's early design beacons, and so were car races. "I was at a race where the John Player Special team won. Afterward, we talked a couple of the drivers and pit crew into giving us gear. That inspired shirts with embroideries, patches, and all sorts of detail in early collections taken from those authentic black shirts with gold lettering. They were the only team to do black, which was cool," reminisced Hilfiger, recalling his high school proclivities of working on his car at his gas station job and taking it out for a spin on the Watkins Glen track. Both gentlemen are pumped for the respective task ahead, especially one that involves the super stringent world of Formula 1. "It's relentless, but the challenge is part of the appeal. We're building a team for Cadillac's first entry everyone can be proud of. While drivers are the heroes, it involves 1000 people. We want the fans to join us," Lowdon noted. "Above all, I'm proud to be a part of an American team," said Hilfiger, adding, "As a fashion brand, we like to think into the future. What could be disruptive but inclusive and on brand? So, we're always looking at everything through the lens of pop culture that can extend into different categories. There are no limits, and F1 is at the heart of that mix; we've always been ahead of the curve!
Daily Mail
6 days ago
- Entertainment
- Daily Mail
Brad Pitt furiously denies using girlfriend Ines de Ramon to plug his movie
Brad Pitt just made a rare — and slightly defensive — comment about his girlfriend Ines de Ramon. The 61-year-old Oscar winner, who finally broke his silence on his divorce from Angelina Jolie being finalized, was first linked to the 32-year-old jewelry designer back in 2022 after they were spotted together at a Bono concert. The couple has kept their relationship mostly private, only making their public debut in July 2024 at the British Grand Prix, while Pitt was filming his upcoming Formula 1 movie. Now, in a new interview with GQ for the magazine's 2025 Summer Issue — alongside F1 co-stars Damson Idris and Lewis Hamilton — Pitt was asked whether their appearance at a Formula 1 race was intentionally timed to promote the film. 'No, dude, it's not that calculated,' Pitt replied bluntly. From A-list scandals and red carpet mishaps to exclusive pictures and viral moments, subscribe to the DailyMail's new Showbiz newsletter to stay in the loop. 'If you're living—oh my God, how exhausting would that be? If you're living with making those kinds of calculations? No, life just evolves. Relationships evolve.' He also addressed the constant scrutiny over his private life, noting it's been part of his reality for decades. 'My personal life is always in the news. It's been in the news for 30 years, bro. Or some version of my personal life, let's put it that way.' One example of that media scrutiny, of course, is his split from ex-wife Jolie. But when asked whether he felt any relief after their divorce was officially finalized in late 2024 following years of drawn-out legal battles, Pitt downplayed the moment: 'No, I don't think it was that major of a thing. Just something coming to fruition. Legally.' Pitt and de Ramon have been together since late 2022, years after he and Jolie, 49, separated in 2016. The former couple — who share six children — were declared legally single in 2019. When GQ asked whether working on F1 served as a form of escape from the constant media glare, Pitt shrugged off the idea. 'I don't see it that way,' he said, adding that the attention has 'been an annoyance I've had to always deal with in different degrees, large and small, as I do the things I really want to do.' 'So, it's always been this kind of nagging time suck or waste of time, if you let it be that, I don't know. I don't know,' he admitted. 'Mostly I feel pretty... my life is fairly contained. It feels pretty warm and secure with my friends, with my loves, with my fam, with my knowledge of who I am, that, you know, it's like this fly buzzing around a little bit.' Naturally, fans have been speculating about when Brad and Ines might tie the knot — but according to a source, wedding bells aren't in their immediate future. exclusively reported last month that the movie megastar has no plans to walk down the aisle anytime soon. 'Brad is totally in love with Ines, but he doesn't want to go down the road of marriage and kids,' a source told the outlet. 'He's been burned badly by the divorce from Angelina and his kids wanting little if nothing to do with him. He's 61 and loving his life just the way it is.' Still, de Ramon has impressed his friends who are still holding out hope they will wed. 'He has spoken to those close to him, including George [Clooney], and everyone has signed off on him doing it,' the insider revealed. 'It would be a nice thing for him as it would be the official moving on from his romantic past with [Jennifer Aniston] and Angie.' While Pitt finalized his divorce from Jolie in December after 10 years of marriage, the custody war remains ongoing and has upended his relationship with his kids. The exes share six children: three biological—Shiloh, 18, and twins Knox and Vivienne, 16—and three adopted—Maddox, 23, Pax, 21, and Zahara, 19. At least five of Pitt's six children are estranged from him, dropping his last name and refusing to see him. It has left him 'devastated,' a source says. According to a close confidant, not even the wildfires that ripped through Los Angeles in January have changed that - he remains 'frozen out' by his children. 'It's not like he's out celebrating [finalizing the divorce],' a source told the Daily Mail shortly after the legal battle concluded. 'Brad said he's tired of Angelina playing the victim role when he's the one who has been stripped of his family, his kids. 'He wants what's best for the kids and radical forgiveness is what needs to happen in order to bring true healing into the equation.'
Time of India
13-05-2025
- Automotive
- Time of India
F1: Meet the star cast of the Brad Pitt film co-produced by Lewis Hamilton
Image credit: F1 film The much-anticipated trailer of the film F1 is finally out in the midst of the ongoing Formula 1 season. The film, starring Brad Pitt in the lead role, has been co-produced by Lewis Hamilton and directed by Top Gun: Maverick director Joseph Kosinski . F1 tells the story of a long-forgotten racer who gets a chance to return to the F1 scene and prove his worth. Here's all you need to know about the star cast of F1. Here's all about the F1 star cast Brad Pitt Brad Pitt needs no introduction. At 61, he has performed most of the car racing himself, driving a real F1 car on an actual racetrack. He was last seen in the 2024 film Wolfs, alongside George Clooney. F1 brings the action icon back to the silver screen, proving there's no time lost when it comes to high-octane drama. Damson Idris by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 35 & Earning? Protect Your Family with ₹1 Cr Life Cover ICICI Pru Life Insurance Plan Get Quote Undo Damson Idris plays a Formula 1 prodigy named Joshua Pearce in the film. He made his film debut in 2016 with City of Tiny Lights and was last seen in the 2021 Netflix film Outside the Wire, in which he portrayed a drone pilot. While F1 is his biggest silver screen project to date, he also stars in the upcoming film Children of Blood and Bone, where he plays a prince. Idris has appeared in several TV shows and is also a brand ambassador for Tommy Hilfiger. Javier Bardem Javier Bardem plays F1 team owner Ruben Cervantes in the film. He won the Academy Award for Best Supporting Actor for his performance in the 2008 film No Country for Old Men. He is also known as the husband of acclaimed Hollywood actress Penélope Cruz. Kerry Condon Kerry Condon plays Kate in F1. She won a BAFTA Award for her role in the 2022 film The Banshees of Inisherin. Marvel fans will recognize her as the voice of the artificial intelligence entity F.R.I.D.A.Y. in the Marvel Cinematic Universe. She has also featured in numerous television shows. The film also stars the real Formula 1 drivers including Hamilton, Max Verstappen and all others as the competitors against which the fictional characters will compete in the F1 race. F1 | Official Trailer Also Read: F1 Movie Trailer: "This is going to be amazing, if not legendary": Fans react to newly released trailer of Brad Pitt's upcoming movie F1 revolves around Brad Pitt's character, Sonny Hayes, whose racing career was cut short by an accident. Years later, he's approached by an old friend—now an F1 team owner—with a request to mentor a young rookie. As he trains the newcomer, Hayes also gets the chance to prove to the world that he still has what it takes to be the best, racing alongside the very rookie he's guiding. Get IPL 2025 match schedules , squads , points table , and live scores for CSK , MI , RCB , KKR , SRH , LSG , DC , GT , PBKS , and RR . Check the latest IPL Orange Cap and Purple Cap standings. Catch Lovlina's story unfold on Game On. Watch here!
Engadget
12-05-2025
- Entertainment
- Engadget
The new F1 trailer has star power, fast cars and product placement
The high-octane racing film F1 hits theaters this June and there's a brand-new trailer to prove it . The new footage shows more of the story and gives a deeper dive into Brad Pitt's main character. There's still gobs of actual Formula 1 racing, as the movie has received extensive involvement from the organization . It looks fast, frenetic and fun . There's also plenty of product placement during these scenes, which may be annoying to some but could add to the realism for others. In addition to F1 sponsors you'd see during a real race, we spotted logos for Shark/Ninja and Expensify on the fictional team that features in the film. To view this content, you'll need to update your privacy settings. Please click here and view the "Content and social-media partners" setting to do so. Brad Pitt is the primary star here, but the film also features Damson Idris, Javier Bardem, Kerry Condon, Tobias Menzies and Kim Bodnia. F1 is directed by Joseph Kosinski, who helmed the box office monster Top Gun: Maverick . He also made Tron: Legacy , though has no involvement with the upcoming Tron: Ares . Ehren Kruger wrote the screenplay, who penned the aforementioned Top Gun sequel. The legendary Hans Zimmer created the score. This is certainly a high-end production. Formula 1 has been growing in popularity these past few years, with a surge in filmmaking about this type of racing. Netflix released a documentary series about the organization called Formula 1: Drive to Survive, which is credited in growing the sport's audience away from Europe.
Indian Express
12-05-2025
- Entertainment
- Indian Express
F1 trailer: Brad Pitt plays ‘oldtimer' who needs to deal with both his past and a rookie to save his friend's struggling APXGP team
The trailer of the highly anticipated racing drama F1 is finally out. The film, starring Brad Pitt in the lead role, is directed by Top Gun: Maverick director Joseph Kosinski. Produced by Jerry Bruckheimer, Pitt, and seven time F1 World Champion Lewis Hamilton, the movie is set to release worldwide on June 25. The trailer shows Brad Pitt playing the role of Sonny Hayes, a former Formula 1 driver who returns to the sport after a devastating crash decades earlier. He is recruited by his old teammate Ruben Cervantes (Javier Bardem) to train his team's rookie driver, Joshua Pearce (Damson Idris) to revive his struggling APXGP team. The trailer shows Kate (Kerry Condon) talking to Pitt's Hayes. She says, 'Why are you here? When you look in the mirror, you see this rough and tough and tumble old school cowboy. Doesn't take orders. Goes his own way. A lone wolf. Well, I have news for you. Formula 1 is a team sport. It always was. Listen, let's get this straight. We all lose our jobs if you can't pull of a miracle. The only question here is why does Hayes come back to F1?' The trailer then shows the conversation between Brad Pitt and Damson Idris who says, 'I think it's really wonderful that Apex has given second chances to the elderly.' He later tells Brad, 'You are making a mistake thinking I am going to be some grateful kid who will bend a knee to an oldtimer.' How Sonny Hayes seeks redemption and navigates the challenges of mentoring Joshua Pearce will unfold in the film F1. A lot of these scenes of F1 were filmed during the actual Grand Prix weekends with Brad Pitt and Damson Idris performing their own driving stunts at speeds exceeding 180 miles per hour.
