Emirates, Mbappe, Bellingham and Diaz link up to inspire a ‘choice for excellence'
Emirates has launched a new campaign in partnership with Real Madrid, featuring footballers Kylian Mbappe, Jude Bellingham and Brahim Diaz alongside the Emirates cabin crew.
The campaign is is currently playing on Real Madrid and Emirates social media platforms across Facebook, Instagram, Twitter and YouTube channels.
The two global brands, shared one standard – excellence. The campaign aims to inspire fans to strive for excellence and 'choose better' whether in the skies or on the pitch, and invites fans to experience the power of sport and travel with brands that share the same values of excellence, passion and ambition.
The digital and social campaign highlights what it means to 'fly better' with Emirates: ultimate comfort, world-class products and superior travel experiences to more than 140 destinations via Dubai.
'Choosing to support one of the best football clubs in the world means backing a club defined by greatness and a lasting legacy, on and off the pitch,' the airline brand shared in a statement.
'With a shared vision that 'excellence is not a destination, it's a continuous journey' – the ad seamlessly weaves in striking visuals from both worlds, drawing powerful parallels of commitment, drive, and successes. Together, Emirates and Real Madrid continue to raise the bar and redefine what 'excellence' truly means,' the brand's official statement read.
Emirates has partnered with Real Madrid since 2011 and became the club's jersey sponsor in 2013.
The airline will remain as the official main sponsor of the Spanish club until 2026 – making it the longest jersey sponsorship in La Liga history.
Earlier this year, the airline unveiled a special livery on one of its Boeing 777 aircraft featuring some of the club's top players including Kylian Mbappe, Vinicius Junior, Luka Modric, Jude Bellingham, Lucas Vazquez and Federico Valverde.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
The National
6 hours ago
- The National
Bees native to the UAE find a new home in Hatta
A partnership between Hatta Honey and a luxury developer aims to reintroduce native bees across the Emirates
Al Etihad
7 hours ago
- Al Etihad
Football: PSG and Inter Milan set for UEFA Champions League final showdown
31 May 2025 15:07 MUNICH (AFP)Paris Saint-Germain and Inter Milan lock horns in Saturday's Champions League final with the French side hoping to win European club football's biggest prize for the first time and the Italians eyeing their fourth match, which kicks off at Bayern Munich's 75,000-capacity Allianz Arena at 1900 GMT, pits an experienced Inter against a PSG team appearing in their second final since the transformative Qatari takeover of the club in wins will succeed Real Madrid as champions, and excitement is notably at fever pitch back in 40,000 people will watch on giant screens at PSG's Parc des Princes, and over 5,000 police officers will be deployed around the city in an attempt to prevent match will be a mouthwatering clash of opposing styles and ideas of how to build a team, a contest between one of the continent's old guard and one of the state-owned modern enormous spending, PSG have never won the Champions League, coming closest when they reached the final in 2020. That was during the pandemic, when they lost to Bayern behind closed doors in Lisbon, despite the presence of Kylian Mbappe and Neymar up addition of Lionel Messi in 2021 did not help them in their quest to claim the trophy, and their brilliant run to Munich has come in the season after Mbappe followed the South American duo out of the exit door. 'Glorious opportunity' "There have been great times, difficult times, but we have a glorious opportunity to do something remarkable and historic for this club," captain Marquinhos said on coach Luis Enrique, an exciting young Paris side has taken Europe by storm in recent months, with a comeback win in January against 2023 champions Manchester City the have since knocked out three more Premier League sides -- Liverpool, Aston Villa and Arsenal -- en route to the final, and completed a French league and cup Dembele has been their star player with 33 goals, but others like ex-Inter full-back Achraf Hakimi and Italy goalkeeper Gianluigi Donnarumma have also been superb."My biggest motivation is to make history for Paris and give the city and club something to celebrate," said Luis Enrique, who is looking to win his second Champions League, 10 years after leading Barcelona to for PSG would make them just the second French winners of the competition -- Marseille's 1993 triumph also came in Munich, at the old Olympic Stadium, against Inter's city rivals AC Milan. Italian ExperienceInter were the last Italian winners, when Jose Mourinho's side defeated Bayern in 2010. They also won it twice in successive years in the 1960s. Coach Simone Inzaghi was already in charge when the Nerazzurri got to the final two years ago and lost to many as eight of the team that started then in Istanbul could do so again here, and an experienced line-up should feature three players aged 36 or side beat Bayern in the quarter-finals and Barcelona in an epic tie in the last four."Last time against Manchester City we produced a top-class performance but didn't win, so this time we hope to be a bit more switched on," said midfielder Nicolo Barella."These matches come down to fine margins, but we will try to bring home the trophy, that is the dream for all of us," added Barella, whose side just missed out to Napoli for the Serie A title."We have earned respect in this competition," added skipper Lautaro Martinez."We have worked hard to get here and now we have the chance to reach this target that Inter have been chasing for 15 years." First Encounter It is, remarkably, the first competitive encounter between the wins will walk away with over 100 million euros ($113.5m) in prize money from supporters flood into the German city, back in Paris fanzones have been set up at three locations beyond PSG's stadium. In Milan, meanwhile, tens of thousands will also watch the game at Inter's San Siro stadium.
The National
8 hours ago
- The National
UAE President congratulates Emirati named as first female secretary general of UN Tourism
Emirati Shaikha Nasser Al Nowais has been elected as the first female head of the United Nations World Tourism Organisation. Ms Al Nowais, who has served as corporate vice president of owners' relationship management at Rotana Hotel Management Corporation, will be secretary general of UN Tourism from 2026 to 2029. Her "appointment reaffirms the UAE's commitment to empowering Emirati women in leadership roles and reflects the importance of the tourism sector as a key driver of sustainable economic growth", President Sheikh Mohamed wrote on X. In a statement on Friday, UN Tourism said its executive council had met "for a milestone session to build on the legacy of the last eight years'. It added: 'Meeting for its 123rd session, the council assessed progress made around the priorities of innovation, investments and education and looked ahead with the nomination of Shaikha Al Nowais as new secretary general from 2026. "Upon confirmation by the UN Tourism general assembly, Ms Shaikha Al Nowais will become the [first] woman to hold the position.' Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, also issued his congratulations to Ms Al Nowais. "Our young men and women represent our country and raise its name and flag high, he added in a post on X. "We are proud of them, we rejoice for them, we brag about them to the world, and we advise them to represent the United Arab Emirates with the name, status, and achievements it deserves." Speaking previously about her nomination for the role, Ms Al Nowais said: '[It] is reflective of the importance our country places on empowering Emirati women in leadership positions. It emphasises the country's efforts in promoting joint action to enhance the growth and sustainability of the sector regionally and internationally.' Global challenges such as climate change, the accelerating impact of technology and changing geopolitical dynamics have left the tourism sector at a crossroads, she said. 'These challenges call for resilient, forward-looking leadership and diverse and collaborative solutions that can redefine the future of sustainable and responsible tourism,' she added. 'My goal is to build on successful tourism models and expand them across regions such as Europe, the Middle East and Africa, Asia and Latin America to promote sustainable and inclusive growth and strengthen the global tourism ecosystem.'
