
Agency of The Year Middle East 2025 now open for entries
Entries are open for The Campaign Agency of The Year Middle East 2025 (AOTYME 2025) awards, which returns this December to recognise the region's top-performing agencies across creative, digital, media, PR, production and beyond.
Back for the fourth edition of one of the region's most prestigious awards, AOTYME celebrates business performance, agency culture, innovation, and diversity.
Submitting an entry to these awards allows you the chance to measure your agency's performance against the best in the business, boost client confidence, showcase your innovative strategies and strengths and inspire future growth through a recognition of your achievements.
Unlike traditional awards within the industry that focus on creative work, these awards stand to highlight how you drive business outcomes through exceptional client-servicing, agency culture, DE&I, new business and more.
Judges will consider factors such as business growth, client retention, expansion of integrated offerings, leadership and innovation, demonstrable investment in R&D, influence within the industry, and commitment to talent and culture as they evaluate entries.
Entries can be made at a discounted rate for the early bird deadline of August 7, 2025. To download the full entry kit, click here.
New categories available
With six new categories among a total of 36, these awards are your chance to shine within the industry. This year, AOTYME 2025 also recognises in-house agencies, that function within a brand to service internal and external briefs.
Holding Company of the Year
This award recognises the top-performing holding company in the region based on its financial performance during the period from 1 July 2024 to 30 June 2025.
In-House Agency of the Year
This award recognises an internal agency entity within a brand, which services the brand and/or external clients of its own, and has demonstrated outstanding strategic impact, operational efficiency, and has driven business growth for the brand and its clients.
Branding Agency of the Year
This award recognises the best agencies specialising in helping organisations create, launch, define, reposition and manage their brand identity and direction.
CSR Initiative of the Year
This award recognises effective value-driven and community-oriented outreach by an agency that has had a tangible impact within specific societies and geographies. Winning companies will prove how they have gone beyond token gestures to have a positive impact on the planet and people's lives through their programmes.
Head of Agency
Now broken down by discipline, this category recognises the heads of Middle East agencies who have individually done the most to advance their agency in the industry across with separate awards for the sub-categories of Creative, Digital, Media/Performance, and PR.
Head of Network
This award recognises the heads of Middle East agencies who have individually done the most to advance their network in the industry.
You can find out more about the Campaign Agency of The Year Middle East 2025 categories here.

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Campaign ME
27-05-2025
- Campaign ME
Agency of The Year Middle East 2025 now open for entries
Entries are open for The Campaign Agency of The Year Middle East 2025 (AOTYME 2025) awards, which returns this December to recognise the region's top-performing agencies across creative, digital, media, PR, production and beyond. Back for the fourth edition of one of the region's most prestigious awards, AOTYME celebrates business performance, agency culture, innovation, and diversity. Submitting an entry to these awards allows you the chance to measure your agency's performance against the best in the business, boost client confidence, showcase your innovative strategies and strengths and inspire future growth through a recognition of your achievements. Unlike traditional awards within the industry that focus on creative work, these awards stand to highlight how you drive business outcomes through exceptional client-servicing, agency culture, DE&I, new business and more. Judges will consider factors such as business growth, client retention, expansion of integrated offerings, leadership and innovation, demonstrable investment in R&D, influence within the industry, and commitment to talent and culture as they evaluate entries. Entries can be made at a discounted rate for the early bird deadline of August 7, 2025. To download the full entry kit, click here. New categories available With six new categories among a total of 36, these awards are your chance to shine within the industry. This year, AOTYME 2025 also recognises in-house agencies, that function within a brand to service internal and external briefs. Holding Company of the Year This award recognises the top-performing holding company in the region based on its financial performance during the period from 1 July 2024 to 30 June 2025. In-House Agency of the Year This award recognises an internal agency entity within a brand, which services the brand and/or external clients of its own, and has demonstrated outstanding strategic impact, operational efficiency, and has driven business growth for the brand and its clients. Branding Agency of the Year This award recognises the best agencies specialising in helping organisations create, launch, define, reposition and manage their brand identity and direction. CSR Initiative of the Year This award recognises effective value-driven and community-oriented outreach by an agency that has had a tangible impact within specific societies and geographies. Winning companies will prove how they have gone beyond token gestures to have a positive impact on the planet and people's lives through their programmes. Head of Agency Now broken down by discipline, this category recognises the heads of Middle East agencies who have individually done the most to advance their agency in the industry across with separate awards for the sub-categories of Creative, Digital, Media/Performance, and PR. Head of Network This award recognises the heads of Middle East agencies who have individually done the most to advance their network in the industry. You can find out more about the Campaign Agency of The Year Middle East 2025 categories here.


Zawya
18-02-2025
- Zawya
Merit Food Products Named PETA Asia's 2024 Company of the Year
CHONBURI, THAILAND - Media OutReach Newswire - 18 February 2025 - Merit Food Products, the maker of popular brands such as MeritO, Native Forest and 365 Whole Foods Market coconut milk, has been named PETA Asia's 2024 Company of the Year for its initiative in eliminating monkey labor from its coconut supply chain. This recognition highlights Merit's dedication to ethical sourcing in the production of its coconut products. In a proactive move to ensure that no monkeys are exploited in the coconut industry, Merit Food Products took immediate action to transform its supply chain so that its coconuts are sourced from farms where monkey labor is not used. The company collaborated with PETA to verify its supply chain and make changes that align with its commitment to cruelty-free practices. "We are incredibly proud to receive this recognition from PETA," said Pichayut Vacharavikrom (Pichy), Managing Director at Merit Food Products. "Sustainability and ethical sourcing are at the heart of everything we do, and we are honored to set an example for being monkey-labor free in the industry." As part of its continued efforts, Merit Food Products has actively encouraged the broader industry to adopt similar ethical practices implemented at Merit's own organic farm. One key approach is to plant shorter variety coconut trees, which are easier to harvest without the need for monkey labor. In addition, by incorporating modern tools and machinery, the company has optimized the harvesting process, making it both more efficient and more humane. This approach not only ensures that coconut harvesting is free from exploitation but also supports sustainable farming practices that reduce environmental impact. The company also imports coconuts from countries where monkey labor is not utilized and has actively engaged with the Thai government, advocating for nationwide reform to eliminate monkey labor in coconut harvesting. That is why Merit Food Products is trusted and loved by consumers in more than 30 countries around the world. Hashtag: #MeritFoodProducts #PETA The issuer is solely responsible for the content of this announcement. About Merit Food Products Merit Food Products is a leading producer of high-quality organic coconut milk, with brands known for their commitment to ethical sourcing, sustainability, and animal welfare. For more information on Merit Food Products and its commitment to ethical sourcing, visit For more details on the original article, please visit the official PETA announcement: PETA Asia's 2024 Company of the Year. Merit Food Products


Broadcast Pro
25-10-2024
- Broadcast Pro
Injaz Al-Arab, Injaz Saudi and TikTok launch ‘Pioneers of Saudi' initiative
The initiative is designed to engage university students in the real-world challenges of entrepreneurship, business management, and financial literacy. Injaz Al-Arab, TikTok and Injaz Saudi have kickstarted their collaborative partnership with the 'Pioneers of Saudi' event at the University of Business and Technology (UBT) Jeddah. The launch event is part of a series of groundbreaking initiatives that aim to empower two million Saudi youth with essential employability and entrepreneurial skills, in alignment with the Kingdom's Vision 2030. The event will feature a 'How to TikTok' workshop for 50 UBT students, followed by a masterclass on content creation production. Students will then participate in a challenge on content creation, showcasing their creativity and strategic thinking in a practical setting, and winners will be announced. The partnership between TikTok, Injaz Al-Arab and Injaz Saudi seeks to inspire students to seek employment and explore creating their own opportunities in the dynamic world of entrepreneurship. This event, including many others planned in the series, will influence the broader community, and contribute to the development of a more entrepreneurial culture in Saudi Arabia. The initiative is designed to engage university students in the real-world challenges of entrepreneurship, business management, and financial literacy. Additionally, the initiative aims to facilitate the creation of 50 student enterprises across universities on two major programmess – 'The Company Programme' and 'It's my Business Programme'. Students will go on to a nation-wide competition for the 'Company of the Year' Award. The winning team would then advance to the regional competition, Injaz AL Arab's capstone event the 'Youth Entrepreneurship Celebration', which sees students from 13 MENA countries competing. Commenting on the partnership, Aqef Aqrabawi, president and CEO of Injaz Al-Arab, said: 'We are delighted to commence our partnership with TikTok with the 'Pioneers of Saudi' event to inspire future business leaders in Saudi Arabia. We remain steadfast in our commitment to nurturing a culture of creativity, inclusion, and collaboration, propelling us toward a future where young people craft their own success stories. Mentorship is a critical driving force in empowering youth to achieve their ambitions and our partnership with TikTok will engage minds, stimulate creativity, and motivate students to drive positive change.' Hatem Samman, Executive Director of Government Relations & Public policy, KSA, added: 'Through our collaboration with Injaz Al-Arab, we are taking meaningful steps to bridge the gap between talent, employment, and entrepreneurial opportunities. This partnership goes beyond teaching skills, it creates real pathways for young Saudis to not only succeed but also drive the Kingdom's economic and social progress.' Injaz and TikTok will host in-person and virtual, interactive and practical experiential learning sessions for 6,000 high school and university students across 85 educational institutes across the Kingdom of Saudi Arabia. These sessions will not only impart essential skills but also provide students with opportunities to learn directly from industry experts, bridging the gap between education and practical experience.