Wotsits flavour mac 'n' cheese launches in UK supermarkets
The new range comes in three unique flavours, including Sweet and Spicy, Really Cheesy and Flamin' Hot.
Launched yesterday (Monday, April 28), the items are reportedly available in Tesco locations across the country, with fans of the popular crisps running to shops to get their fill.
These are available in 400g packs with an MRSP of £4 per pack, according to The Grocer.
NEW 🧀 Pasta
Wotsits launches range of chilled ready meals
Really Cheesy, Sweet & Spicy, and Flamin' Hot macaroni and cheese meals available now for rsp: £4/400g
🔗 See where to get them here: https://t.co/pAARcqtGkT pic.twitter.com/fT8yT2s7Vy
Wotsits' owners, PepsiCo believe this strange offering will allow the brand to reach new customers, making it possible to try the flavour in a totally different way.
The brand new and unique ready meal range was developed in partnership with Samworth Brothers and Lean Kitchen Network.
Phoebe Chapman, senior brand manager for Walkers Snacks at PepsiCo, said: 'Launching Wotsits Mac 'N' Cheese marks a significant milestone for our brand.
'It's the first time we've taken the much-loved Wotsits taste beyond the crisp aisle, allowing shoppers to experience it in an entirely new format.
'We're bringing something fun, exciting and delicious to the ready meal category that we're confident will help retailers appeal to a whole new range of shoppers.'
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