fäm Properties appointed as exclusive master agency for Keturah Ardh master development
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Nestled in the Al Rowaiyah First District, the project is led by master developer MAG Group and integrates traditional Arabic architectural principles with modern wellness innovation
fäm Properties has been appointed as the exclusive Master Agency for Phase One of the US $16.34bn Keturah Ardh master development, which is billed as Dubai's inaugural heritage-wellness integrated luxury community. Phase One presents an opportunity for investors and end-users to acquire residential plots with permits to construct luxury townhouses, an asset in Dubai's luxury market, said a statement.
Nestled in the Al Rowaiyah First District, the project is led by master developer MAG Group and integrates traditional Arabic architectural principles with modern wellness innovation. Comprising 93 designed clusters and 558 luxury townhouse plots, fäm Properties will officially launches the project to brokers at an exclusive briefing event at the Madinat Jumeirah Johara Ballroom.
The broader master plan envisions a novel concept for luxury living, Arabic heritage to create a self-contained lifestyle community. The name 'Ardh' is derived from the Arabic word meaning 'earth' or 'land', and signifies a deep connection to culture and nature. The townhouses will have plot sizes ranging from 1,534 to 4,555 sqft.
Firas Al Msaddi, CEO of fäm Properties said, 'We're excited to team up with MAG Group on such a distinctive project. Keturah Ardh is a great fit for our expertise in off-plan sales, land advisory, and creating flexible payment solutions that meet the needs of today's buyers.'
'This isn't a typical real estate launch, and it isn't a typical product. We're introducing Dubai's most exclusive heritage-wellness opportunity: freehold plots with luxury townhouse permits, ready for those who want to build, design, and invest in generational value while honouring authentic Arabic cultural heritage.'
'Genuine heritage-wellness integration is limited, and plots for luxury townhouses in such communities are by far the most in-demand, hardest-to-find asset in the market today. For the last four years, this segment has been leading in both performance and investor interest,' he concluded.
The Keturah Ardh project embodies MAG Group's legacy with a strong emphasis on Arabic design and premium wellness amenities. These amenities include a spa and sauna, yoga and pilates classes, running and cycling tracks, and green areas. The community boasts mature landscaping featuring trees from Italy, Spain, Thailand, and Africa, all within planned community.
Construction is scheduled to commence in Q4 2026 and is expected to be completed by 2030, with infrastructure delivery anticipated in Q1 2026. This project marks the fourth endeavor in Keturah's portfolio, following the success of Keturah Reserve, Keturah Resort, and Keturah Bahar. Together, these projects have solidified Keturah's position as luxury real estate brand.
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