Latest news with #Keturah
ME Construction
23-07-2025
- Business
- ME Construction
fäm Properties appointed as exclusive master agency for Keturah Ardh master development
Property fäm Properties appointed as exclusive master agency for Keturah Ardh master development By Nestled in the Al Rowaiyah First District, the project is led by master developer MAG Group and integrates traditional Arabic architectural principles with modern wellness innovation fäm Properties has been appointed as the exclusive Master Agency for Phase One of the US $16.34bn Keturah Ardh master development, which is billed as Dubai's inaugural heritage-wellness integrated luxury community. Phase One presents an opportunity for investors and end-users to acquire residential plots with permits to construct luxury townhouses, an asset in Dubai's luxury market, said a statement. Nestled in the Al Rowaiyah First District, the project is led by master developer MAG Group and integrates traditional Arabic architectural principles with modern wellness innovation. Comprising 93 designed clusters and 558 luxury townhouse plots, fäm Properties will officially launches the project to brokers at an exclusive briefing event at the Madinat Jumeirah Johara Ballroom. The broader master plan envisions a novel concept for luxury living, Arabic heritage to create a self-contained lifestyle community. The name 'Ardh' is derived from the Arabic word meaning 'earth' or 'land', and signifies a deep connection to culture and nature. The townhouses will have plot sizes ranging from 1,534 to 4,555 sqft. Firas Al Msaddi, CEO of fäm Properties said, 'We're excited to team up with MAG Group on such a distinctive project. Keturah Ardh is a great fit for our expertise in off-plan sales, land advisory, and creating flexible payment solutions that meet the needs of today's buyers.' 'This isn't a typical real estate launch, and it isn't a typical product. We're introducing Dubai's most exclusive heritage-wellness opportunity: freehold plots with luxury townhouse permits, ready for those who want to build, design, and invest in generational value while honouring authentic Arabic cultural heritage.' 'Genuine heritage-wellness integration is limited, and plots for luxury townhouses in such communities are by far the most in-demand, hardest-to-find asset in the market today. For the last four years, this segment has been leading in both performance and investor interest,' he concluded. The Keturah Ardh project embodies MAG Group's legacy with a strong emphasis on Arabic design and premium wellness amenities. These amenities include a spa and sauna, yoga and pilates classes, running and cycling tracks, and green areas. The community boasts mature landscaping featuring trees from Italy, Spain, Thailand, and Africa, all within planned community. Construction is scheduled to commence in Q4 2026 and is expected to be completed by 2030, with infrastructure delivery anticipated in Q1 2026. This project marks the fourth endeavor in Keturah's portfolio, following the success of Keturah Reserve, Keturah Resort, and Keturah Bahar. Together, these projects have solidified Keturah's position as luxury real estate brand.
Mid East Info
22-07-2025
- Business
- Mid East Info
fäm Properties appointed exclusive master agency for phase one of AED60 billion Keturah Ardh master community
First phase launches residential townhouse plot sales in Dubai's most ambitious heritage-wellness integrated luxury development Dubai, UAE, 22nd July, 2025: fäm Properties has been appointed as the exclusive Master Agency for Phase One of the AED 60 billion Keturah Ardh master development, Dubai's first heritage-wellness integrated luxury community. The first phase introduces a rare opportunity for investors and end-users to buy residential plots with permits to build luxury townhouses, a category of property that has become one of the most scarce and sought-after asset classes in Dubai's luxury market today. Located in the Al Rowaiyah First District, the groundbreaking project from master developer MAG Group authentically combines traditional Arabic architectural principles with comprehensive modern wellness innovation. Including 93 meticulously planned clusters and 558 luxury townhouse plots, Phase One is being brought to market with attractive payment plans. fäm Properties officially launches the project to brokers at an official briefing event at the Madinat Jumeirah Johara Ballroom tomorrow morning (23 July). The wider master plan offers a new vision for luxury living, combining Arabic heritage with advanced wellness to create a self-contained lifestyle community unlike anything else in Dubai. The name 'Ardh,' meaning 'earth' or 'land' in Arabic, reflects its strong ties to culture and nature. Firas Al Msaddi, CEO of fäm Properties, said: 'We're excited to team up with MAG Group on such a distinctive project. Keturah Ardh is a great fit for our expertise in off-plan sales, land advisory, and creating flexible payment solutions that meet the needs of today's buyers.' 'This isn't a typical real estate launch, and it isn't a typical product. We're introducing Dubai's most exclusive heritage-wellness opportunity: freehold plots with luxury townhouse permits, ready for those who want to build, design, and invest in generational value while honouring authentic Arabic cultural heritage.' 'Genuine heritage-wellness integration is limited, and plots for luxury townhouses in such communities are by far the most in-demand, hardest-to-find asset in the market today. For the last four years, this segment has been leading in both performance and investor interest.' The Keturah Ardh project reflects MAG Group's 45-year commitment to excellence and innovation, with a focus on Arabic design and premium wellness amenities, including spa and sauna, yoga and pilates, running and cycling tracks and green areas. Mature landscaping features trees from Italy, Spain, Thailand, and Africa, all within a masterplanned community focused on long-term value creation. Infrastructure delivery is scheduled for Q1 2026, with construction beginning in Q4 2026 and full community completion by 2030. This community marks the fourth major project in the Keturah luxury portfolio, following the success of Keturah Reserve, Keturah Resort, and Keturah Bahar, establishing Keturah as one of the top luxury real estate brands globally. Key project specifications: Total Investment: AED 60 billion master community Phase One: 558 luxury townhouses across 93 clusters Plot Sizes: 142.5 to 423.2 square meters (1,534 to 4,555 square feet) Payment Plans: Three flexible options with 20% down payment Architecture: Authentic Arabic design with modern luxury amenities Timeline: Q1 2026 infrastructure, Q4 2026 construction start About MAG Group: Founded in 1978, MAG Group has established itself as a leader in luxury real estate with a $25 billion portfolio of developments and communities. The company's 45-year track record includes successful developments across the UAE and internationally. The Keturah brand, launched in 2022, has rapidly positioned itself as a leader in luxury real estate with a $5 billion asset portfolio. Ends
Hi Dubai
28-05-2025
- Business
- Hi Dubai
MAG Group and CITIC Limited Sign AED 22 billion MoU for 'Keturah Ardh' Mega Development in Dubai
CITIC Limited's total assets exceed USD 1.67 trillion The project marks CITIC's first major entry into Dubai's luxury real estate market In a landmark move poised to significantly shape Dubai's luxury real estate landscape, MAG Group and CITIC Limited, one of China's largest state-owned conglomerates and a global leader in engineering, procurement, and construction (EPC), have announced the signing of a Memorandum of Understanding (MoU) for the development of Keturah Ardh — a visionary AED 22 billion (USD 6 billion) project spanning 18.47 million square feet in the Al Rowaiyah First District of Dubai. The signing ceremony brought together two financial powerhouses: MAG Group Holding, with a portfolio valued at USD 3 billion, ongoing sales worth USD 5 billion, and developments estimated at approximately USD 17 billion; and CITIC Limited, which manages total assets exceeding USD 1.67 trillion. This collaboration, marking CITIC Limited's first major entry into Dubai's premium real estate sector, aligns closely with Dubai's ambitious 2040 Urban Master Plan, further reinforcing the emirate's position as a global hub for innovative real estate development. The development timeline outlines the completion of infrastructure works and full site mobilisation by Q2 and Q3 2025. The first phase, launched under the Keturah Ardh Couture Art brand, will debut in Q4 2025. The second phase is expected in Q1 2026, with subsequent phases rolled out through to 2027. The project is expected to be completed within a two- to seven-year timeframe. Plot sizes within the development will range from 50,000 to 200,000 square feet, and the site will feature more than 100,000 trees—aging between 20 and 2,200 years—brought together through an innovative 'Life-Scaping' approach. This design philosophy integrates nature as an inseparable element of the built environment, significantly enhancing air quality and emotional well-being, while addressing key concerns for Dubai's urban future. In his comments, Moafaq A. Al Gaddah, Founder and Chairman of MAG Group Holding, said: Keturah Ardh exemplifies what the future of living in Dubai should look like. Our aim is to create a place where people feel deeply connected to their surroundings, with nature and community embedded into daily life. This partnership with CITIC Limited represents a powerful alliance that will deliver exceptional value while setting new benchmarks for sustainable luxury developments in the UAE and beyond. Yang Jianqiang, Chairman of CITIC Limited, said: Our partnership with MAG Group Holding is built on a strategy of long-term value and genuine collaboration. By leveraging CITIC Limited's wealth of expertise in advanced manufacturing, innovative materials, sustainable infrastructure, and real estate, we want to shape a destination that welcomes all generations and sets new benchmarks for sustainability in the region. This inaugural project in Dubai reflects our commitment to providing preliminary services to clients as a precursor to securing EPC contracts, using EPC contracts to drive related industry development. As one of the world's largest EPC contractors with extensive global operations in over 160 countries, CITIC Limited brings unparalleled expertise in delivering complex, large-scale projects. The company's proven track record in infrastructure development and construction excellence will be instrumental in realizing the ambitious vision for Keturah Ardh. Keturah Ardh is poised to redefine the future of urban living by seamlessly blending art, wellness, and sustainability into every layer of its community design. The project reflects MAG Group Holding's commitment to creating holistic living environments that nurture both physical and emotional well-being. The project has secured all necessary government no-objection certificates (NOCs) from key regulatory bodies, including the Dubai Development Authority (DDA), Dubai Municipality, Dubai Electricity and Water Authority (DEWA), and Roads and Transport Authority (RTA), ensuring a smooth and efficient development process. The development also invites collaboration with leading architects, designers, fashion brands, and artists whose creative vision aligns with the project's forward-thinking ethos. In line with international environmental standards, the project is actively pursuing prestigious certifications such as LEED for Neighbourhood Development (LEED ND) and the WELL Building Standard, underscoring Dubai's commitment to sustainable and future-ready development. News Source: Cicero & Bernay
Business Wire
28-05-2025
- Business
- Business Wire
MAG GROUP and Citic Limited Sign MoU for USD 6 Billion "Keturah Ardh" Development in Dubai
DUBAI, United Arab Emirates--(BUSINESS WIRE)--In a landmark move poised to significantly shape Dubai's luxury real estate landscape, MAG Group and CITIC Limited, one of China's largest state-owned conglomerates, have announced the signing of a Memorandum of Understanding (MoU) for the development of Keturah Ardh — a visionary USD 6 billion project spanning 18.47 million square feet in the Al Rowaiyah First District of Dubai. The signing ceremony brought together two financial powerhouses: MAG Group Holding, with a portfolio valued at USD 3 billion, ongoing sales worth USD 5 billion, and developments estimated at approximately USD 17 billion; and CITIC Limited, which manages total assets exceeding USD 1.67 trillion. This collaboration marks CITIC Limited's first major entry into Dubai's premium real estate sector. The development timeline outlines the completion of infrastructure works and full site mobilisation by Q2 and Q3 2025. The first phase, launched under the Keturah Ardh Couture Art brand, will debut in Q4 2025. The second phase is expected in Q1 2026, with subsequent phases rolled out through to 2027. The project is expected to be completed within a two- to seven-year timeframe. Plot sizes within the development will range from 50,000 to 200,000 square feet, and the site will feature more than 100,000 trees—aging between 20 and 2,200 years—brought together through an innovative 'Life-Scaping' approach. In his comments, Moafaq A. Al Gaddah, Founder and Chairman of MAG Group Holding, said: "Keturah Ardh exemplifies what the future of living in Dubai should look like. Our aim is to create a place where people feel deeply connected to their surroundings, with nature and community embedded into daily life." Yang Jianqiang, Chairman of CITIC Limited, said: "Our partnership with MAG Group Holding is built on a strategy of long-term value and genuine collaboration. By leveraging CITIC Limited's wealth of expertise in advanced manufacturing, innovative materials, sustainable infrastructure, and real estate, we want to shape a destination that welcomes all generations and sets new benchmarks for sustainability in the region." In line with international environmental standards, the project is actively pursuing prestigious certifications such as LEED ND and the WELL Building Standard—underscoring Dubai's commitment to sustainable and future-ready developments.
