Mukesh Ambani's masterstroke, launches Hamleys store in this Muslim country, not Turkey, Saudi Arabia, Qatar, UAE, Bahrain, Indonesia, it is...
New Delhi: Mukesh Ambani, the Chairman of Reliance Industries, acquired the global operations of Hamleys in 2019. Hamleys is a British multinational toy retailer, owned by Reliance Retail and it is listed in the Guinness Book of Records as the world's oldest toy store. Now, Mukesh Ambani has launched a Hamleys store in Kuwait, making it Hamleys' ninth store in the Gulf Cooperation Council (GCC) following its strong presence in the UAE and Qatar.
Hamleys has inaugurated Kuwait store in collaboration with the Middle East Retail Group. The launch of Kuwait store has further strengthened Hamleys' strategic partnership with the Middle East Retail Group, its trusted franchise partner in the region and a leading retail conglomerate known for bringing iconic global brands to the Middle Eastern market.
This store has been established in a 1,170 square meter area at Kuwait's famous 'The Avenues Mall'. Hamleys is considered one of the best toy brands in the world and this is the first Hamleys store in Kuwait, while it is their ninth store in the Gulf Cooperation Council (GCC).
Hamleys store is designed for children of all age groups. More than 10,000 toys from over 100 brands are available here. Children will have the opportunity to see and buy famous toys such as Lego, Barbie, Hot Wheels, Marvel, Build-A-Bear, Bandai, and Candylicious. In addition, it will feature a high-energy racetrack called 'Ralleys'.
Hamleys Global CEO Sumit Yadav said, 'Our plan to open a store in Kuwait has been in the works for a long time. Opening a store in 'The Avenues' is a significant moment for us. The response to Hamleys in new markets has always been positive, and we are confident that Kuwait City will not be an exception. We will continue our expansion in the Gulf Cooperation Council countries.'
Nabil Daoud, CEO of the Middle East Retail Company, said, 'The arrival of Hamleys in Kuwait is a matter of pride for us. This brand is already receiving a lot of love here. Many Kuwaiti families have grown up with Hamleys and have seen it abroad. This store is for them, and our role is to bring it closer to them.'
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