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Donald Trump's Truth Social launches Perplexity-powered AI search to take on Google

Donald Trump's Truth Social launches Perplexity-powered AI search to take on Google

India Today3 days ago
Truth Social, the social media platform backed by US President Donald Trump, has launched a new artificial intelligence-powered search engine named Truth Search AI, as part of its latest effort to challenge the dominance of Big Tech, especially Google. The beta version of the tool went live on Wednesday, with Trump Media & Technology Group (TMTG) announcing that it has partnered with San Francisco-based Perplexity, a rising AI startup that offers an 'answer engine' rather than a traditional search platform. 'Powered by Perplexity, a software and AI company dedicated to providing direct, contextually accurate answers with transparent citations, Truth Search AI is intended to enhance the Truth Social platform and exponentially increase the amount of information available to its users,' Trump Media said in a press release.advertisementThe feature is currently available on the web version of Truth Social, with plans to expand to iOS and Android apps soon.While the launch mirrors a broader trend of social media platforms embracing AI, including Elon Musk's Grok chatbot on X and Meta's AI assistant on Instagram and WhatsApp, Truth Search AI has drawn attention for the political context surrounding its rollout.
Meanwhile, The National, a UAE state-owned outlet, noted that answers generated by the tool frequently rely on conservative-leaning media such as Fox News and Epoch Times. However, tests by 404Media suggested the tool is not entirely one-sided. In response to questions about the US economy and Trump-era tariffs, the AI reportedly offered surprisingly critical responses, citing economic slowdowns and negative impacts of tariffs. Axios reported that the version of Perplexity used by Truth Social pulls from a narrower set of sources compared to Perplexity's public-facing version. A Perplexity spokesperson confirmed that Truth Social is using its Sonar API, a developer tool that allows customisation — including source restrictions.While Perplexity declined to disclose financial terms of the deal, the company clarified that Truth Social, like other clients, has full control over how the tool is set up. The Sonar API, launched earlier this year, includes features specifically designed to let clients filter or prioritise sources, a top user request, according to the company.The partnership comes at a time when AI is playing a growing role in US policy and tech development. President Trump has made AI a priority in his administration, issuing an executive order earlier this year to remove barriers to American AI leadership. Meanwhile, Perplexity has also attracted criticism over its data practices. The BBC, Forbes, and Dow Jones have all accused the company of copying or republishing material without permission. Perplexity has denied the allegations, claiming they stem from a fundamental misunderstanding of how AI and the internet work.- EndsTune InMust Watch
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