Make Way For PUMA Inhale's Epic, Traffic-Stopping New Colourway!
Breathing life into a Y2K-era design, the PUMA Inhale now arrives in a vivid fluorescent colourway, one of its most daring expressions to date.
Fluid overlays and flame-like design lines bring motion to the early 2000s silhouette, while contrasting neon tones turn the archival icon into a dynamic statement.
The latest campaign captures the Inhale's unique energy through an intimate, crew-driven lens.
Styled by the cast themselves, the campaign celebrates companionship, community, and on-the-spot creativity.
From daylight fit checks to midnight moves, the Inhale is here to shake things up.
Showing the self-styled cast of content creators, behind-the-scenes visuals offer a raw look at the creative process: styling moments on the late-night Inhale shop set, candid moments with the cast, the chaos, and everything it takes to bring a sneaker shoot to life.
The new PUMA Inhale launches on 7th August, available at PUMA.com, PUMA Sunway Pyramid, PUMA Pavilion KL, PUMA KLCC, PUMA TRX, Undefeated, and Foot Locker at a retail price of RM529.
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Hype Malaysia
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The Sun
2 days ago
- The Sun
Redefining comfort in high fashion
BEAUTY is pain – the high fashion society swears by this philosophy, often leaving no room for creativity to settle in comfort. Challenging this ethos that dictates the bon ton is Skechers × MSYD. Under the creative direction and styling of fashion stylist Min Luna, in the heart of Suria KLCC, the alliance demonstrated that comfort and high fashion can coexist on the same runway. Raw, expressive, comfortable The show began with minimalist pieces – structured and boxy in shades of black and military green, often the colour palette for Malaysian streetwear. These ready-to-wear pieces, such as the Reglan Sleeve Tee and Long Sleeve Shirt, from the Skechers × MSYD collection, are made for function, comfort and bold expression. Its clean finish seam and relaxed silhouette are for the fashion-forward renegades who refuse to conform to the uncomfortable standards of high fashion. They represent subtle, approachable confidence for the trendite who wants to stand out, but also identifies with their troupe. Masyadi Mansoor, the designer of MSYD, said: 'The collaboration gave me the freedom to create something that reflects the spirit of our streets: raw, expressive and always moving.' The first half of the show is reminisce of the monotonous, minimalist era that we are transitioning from – and as if to disrupt order, the first piece into the maximalist age strutted down the runway. Bigger, louder, bolder Beckoning the maximalist era, the collection made an abrupt transition to avant-garde as if to insinuate the metamorphosis that is meant to derange, bringing back unhinged creativity – the very soul of streetwear. Unsurprisingly, puffers, which dominated streetwear runways for the last decade, are still top choice for designers to showcase on the runway – and a particular stand out from the Skechers × MSYD collection is the neon blue puffer co-ord piece that hints the migration to bolder, colourful styles in 2026 Malaysian streetwear. The puffer fad, heralded in by Balenciaga in its autumn/winter 2016 collection, was popularised in the 1990s when Tommy Hilfiger introduced its hip-hop-inspired puffers – and these winter jackets made it to the early 2000s as they came in metallic finishes and futuristic designs. One could say the revival of Y2K trends in 2021, spearheaded by Gen Z influencers, has led to puffers being reintroduced to the fashion scene and especially, streetwear. Besides puffers, the debris of the Y2K trend were seen in the later pieces of the Skechers × MSYD collection. Bold colours. Intricate weaving. Funky styling. Loud expression was clearly the intent of this runway's showcase. Thriving in recession Although experts in the industry have predicted a fashion recession with the economy plummeting and spiralling into inflation, the KLFW's runway was a curious phenomenon for the local fashion turf as it continues to thrive in creativity and daring expression. In that, the Skechers × MSYD collection is a mirror to the thriving local fashion scene, especially in streetwear, as we get bolder – standing apart from 'trendsetters', making a name of our own. As the KLFW's lights dimmed, the city's style scene stood taller – and unapogetically its own. Sneak a peek at the Skechers × MSYD collaboration below:
The Star
7 days ago
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Millennials ditched 'cringe' Y2K fashion... but Gen Zs are paying to wear it
From Juicy Couture sweat sets and low-rise, bedazzled jeans to chunky belts and baby tees, early 2000s fashion is all the rage again. That potentially makes that old box of clothes in the back of your closet a sitting cash cow. Generation Z – born from about 1997 to 2012 – has taken to the Y2K aesthetic that many millennials cringe at. Fashion-forward college students and TikTok users are flaunting the miniskirts, chunky sandals and other bright, brand-heavy and borderline tacky items they likely bought secondhand. Jackson Mangum, a 24-year-old tailor in Eugene, Oregon, said that while he has distanced himself from Y2K and found his own personal style, his wardrobe still has influences of it, including baggy camo shorts, flared jeans and big, funky sunglasses. "I'm usually not Y2K but I appreciate Y2K style. I think it's cool,' said Mangum, who showcases his work on Instagram. "The baggy jeans, different pops of pink and the chrome shades – it's easy to go anywhere and be able to find things that fit into that niche. Throwing it together is easier than throwing together a full vintage outfit.' One reason for the Y2K resurgence is a 20-year cycle often seen in fashion history, experts say (Y2K is short for the year 2000). "Prior to Y2K styles being back, we saw a lot of 90s styles being back,' New York City-based fashion historian Emma McClendon said. Lauren Downing Peters, an associate professor of fashion studies at Columbia College Chicago, said the Y2K resurgence could be a result of boomers downsizing their homes and purging their millennial children's old belongings. "The 20-year duration is just long enough for a younger generation to be able to find the fashions of their parents' generation, something that they can remember but only in the abstract, as quaint or interesting and kind of available for reinterpretation and adoption in their 20s," she said. In addition, both experts drew parallels between the political and social dynamics of the two decades, such as technology booms and catastrophic events. "At the start of the 2000s we had 9/11, we had a restructuring of how people thought about the world, how people thought about themselves, how people thought about politics,' McClendon said. "I think the global pandemic can be a really interesting comparative to that restructuring.' Read more: Y2K resurgence: London Fashion Week revisits the 1990s and early 2000s The growth of the internet and social media in the 2000s mirrors the development of artificial intelligence today, she said. At the same time, the 2000s may represent a time relatively free of social media and interconnectivity, which could appeal to Gen Z, who have grown up in the age of the internet. 'That is kind of the appeal behind vintage-inspired fashion trends – this idea that things were better back then," she said. Jocelyn Brown, who owns the online resale shop Arkival Storehouse, earns a living off this nostalgia by purchasing vintage clothes from thrift stores and antique malls, upcycling them and reselling them online. Anyone trying to turn a profit on old clothes, she said, can use online channels and apps like Depop, Poshmark, ThredUp, TikTok and Instagram to sell and trade. Brown also suggests selling at flea markets. She advises sellers to cater to the audience buying. "People really like when something is curated and it feels like an experience," said Brown, who lives in Chicago. "I'm really specific about what I put on my racks, and I may have more than what I bring... or I separate it out into different collections.' Resale stores are another option. Nell Tercek, an assistant manager at Apocalypse, a resale shop in Boulder, Colorado, said about 75% of the inventory the store buys is Y2K. Staff specifically watch out for micro miniskirts, vintage Victoria Secret lingerie tanks and baby tees, she said. For every item bought, the seller receives either 30% cash or 50% store credit of the resale price. "Y2K style is really flashy and very exciting and visually enticing,' Tercek said. "Physical expression is really important right now due to the circumstances of the world. People are wanting to show who they are authentically and be able to experiment with clothing.' Downing Peters sees "logo-mania and the resurgence of a lot of these cherished Y2K brands". "Like, much to my horror, I'm seeing students wearing Von Dutch again and True Religion jeans, brands that I cared a lot about when I was younger,' she explained. Read more: Flashy clothes, baggy jeans, chunky shoes: Fashion is enamoured with the Y2K era The sustainable nature of buying secondhand also appeals to consumers, the experts said. Gen Z has "this awareness of fashion sustainability and the ills of mainstream mass fashion , and the idea that you can shop responsibly by shopping secondhand without sacrificing style and individuality', Downing Peters said. Brown said she is sometimes hesitant to resell Y2K-era clothing because some was made poorly durjng the industry's fast-fashion economics then. However, she emphasised, Y2K-era denim is much higher quality that current-day denim, making it more valuable. Looking ahead, Brown believes Y2K pieces will remain in consumer's closets but will be styled in a more individualized way. 'People will take bits and pieces of Y2K style with them and add it to just their overall style,' she said. As for what comes next? McClendon says 2010s style could be on the horizon, so hold on to those infinity scarves, skinny jeans or combat boots you may have tucked away. – AP
