Latest news with #Inhale
Hype Malaysia
05-08-2025
- Entertainment
- Hype Malaysia
Make Way For PUMA Inhale's Epic, Traffic-Stopping New Colourway!
It's extra, and we're here for it! Breathing life into a Y2K-era design, the PUMA Inhale now arrives in a vivid fluorescent colourway, one of its most daring expressions to date. Fluid overlays and flame-like design lines bring motion to the early 2000s silhouette, while contrasting neon tones turn the archival icon into a dynamic statement. The latest campaign captures the Inhale's unique energy through an intimate, crew-driven lens. Styled by the cast themselves, the campaign celebrates companionship, community, and on-the-spot creativity. From daylight fit checks to midnight moves, the Inhale is here to shake things up. Showing the self-styled cast of content creators, behind-the-scenes visuals offer a raw look at the creative process: styling moments on the late-night Inhale shop set, candid moments with the cast, the chaos, and everything it takes to bring a sneaker shoot to life. The new PUMA Inhale launches on 7th August, available at PUMA Sunway Pyramid, PUMA Pavilion KL, PUMA KLCC, PUMA TRX, Undefeated, and Foot Locker at a retail price of RM529.
Hype Malaysia
05-06-2025
- Entertainment
- Hype Malaysia
A$AP Rocky x PUMA's New Collection: Untamed, Unconventional & Unbelievably Snatched!
The collab we didn't know we needed is here. A$AP Rocky and PUMA have introduced their brand-new capsule collection of footwear, apparel, and accessories in New York City. The collection's campaign video, directed by Rocky, also debuted featuring an unreleased track of his. The collection fuses classic streetwear design with striking colour pops, technical textures, and touches of motorsport DNA. Two of Rocky's favoured PUMA sneakers – Inhale and Mostro OG – return alongside a bold new style and new personal Flacko favourite: Mostro Gabbia, built with a removable cage. The Mostro Gabbia draws its name from the Italian words Caged Monster and channels the spirit of the PUMA archive through a lens of modern tech, layered with evolved armour. Described as 'a creature of design' it's built to shield, adapt and transform with every step. During the concept and design of this collection, A$AP Rocky wanted to lean into the spirit of racing – fast, alive and reactive. Reflective surfaces, a familiar language in car culture, emerged as a common theme in both footwear and apparel. This marks Rocky's largest collection to date featuring a wide range of apparel pieces including t-shirts, belts, hats, bags and jean shorts. 'I had the opportunity to dig into PUMA's archives and blend together the best of several shoes while adding my own lens and style,' said A$AP Rocky. 'You have the sleekness of the Mostro OG, the innovation and technology of the PUMA disc, and the cage around the shoe for added protection. 'All together, this created the Mostro Gabbia aka the Caged Puma, an entirely new silhouette.' The full collection includes: A$AP ROCKY x PUMA MOSTRO OG This version features reflective 3M hits that echo headlights on midnight drives and the glint of speed under streetlights. Designed in sleek black, gray, and silver, it keeps the Mostro's classic spiked sole and sculptural silhouette, with a dynamic allover upper for a futuristic edge. A$AP ROCKY x PUMA INHALE REFLECTIVE A$AP Rocky puts his own spin on the classic PUMA Inhale, with 3M hits inspired by headlights and streetlights on midnight drives. Contoured lines and hits of red branding keep the aesthetic fast and fluid, finished off with Flacko branding at the tongue. A$AP ROCKY x PUMA FLACKO SMILE BABY TEE This slim, cropped baby tee is made from soft cotton and features an oversized Flacko smile graphic at the front, with PUMA and AWGE logo hits on the sleeves. It's finished with black lace trim at the sleeves for a playful edge. A$AP ROCKY x PUMA FLACKO SMILE TEE Made with cotton, this tee features an oversized Flacko-branded smile and AWGE and PUMA Cat Logo hits at the sleeves. A$AP ROCKY x PUMA DENIM SHORT Fusing functionality with fashion, these shorts are made with dark wash denim with classic 5 pocket styling, a laser-printed PUMA Cat Logo at the front, and an embroidered Formstrip on the back patch pockets. A$AP ROCKY x PUMA RACING HAT This classic trucker hat features embroidered AWGE Racing branding, a brim with 3D printed tire tread, and a bright red PUMA Cat logo at the back. A$AP ROCKY x PUMA TOOLBOX BAG This innovative design features embossed PUMA branding and a structured design that emulates a classic toolbox. With a metallic silver design in patent leather, with a hard handle and outer shell. It also comes in a mini version. The collection, ranging in price from RM249 – RM1,119, is available now at PUMA stores, online and selected PUMA retailers. What's your Reaction? +1 0 +1 0 +1 0 +1 0 +1 0 +1 0
