Why Greece is suing a major shoe brand
Greece has filed a lawsuit against Adidas for an advertising campaign featuring a drone show near the Acropolis.
According to images posted online, the show depicted drones forming the Adidas logo and a shoe with the Acropolis as a backdrop.
Greek Culture Minister Lina Mendoni stated the campaign exploited the Acropolis for commercial gain, violating national law and bypassing mandatory approvals.
The lawsuit targets all those responsible for the campaign, she said. Adidas declined to comment.
This incident follows Greece's rejection of a filming request by director Yorgos Lanthimos for his movie Bugonia at the Acropolis, citing incompatibility with the symbolism of the site.
Greece files lawsuit against Adidas for ad showing a 'shoe kicking the Acropolis'
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