Victoria's Secret Website Disrupted by Cybersecurity Incident, Here's What We Know
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Victoria's Secret website continued to remain offline after a 'security incident.' As users worry about their customer data, here's what we know so far.
One of the global leaders in lingerie retail, Victoria's Secret, suddenly closed its website on Wednesday after it was hit by a cyberattack. The website remained offline even on Thursday, and users took to the brand's social media platform to express their disappointment. Following the security breach, the company proactively disabled its website and some in-store services, stating that teams are working diligently to bring systems back online.
Taking to their Instagram, Victoria's Secret shared a note for their customers yesterday. The note read, 'Valued customer, we identified and are taking steps to address a security incident. We have taken down our website and some in-store services as a precaution. Our team is working around the clock to fully restore operations. We appreciate your patience during this process. In the meantime, our Victoria's Secret and PINK stores remain open, and we look forward to serving you." Users visiting the site are also met with the same statement.
As reported by the New York Times, Victoria's Secret's physical stores continue to serve customers without interruption as online operations remain affected. By Thursday morning, the retailer's shares had dropped by 8% since Tuesday, reflecting investor concerns. Although the company hasn't specified when the breach occurred, signs of the disruption began surfacing earlier in the week. The source of the cyberattack on the Ohio-headquartered brand has yet to be identified.
Many users took to social media to tweet about the website being inactive for several days.
victoria's secret it department rn pic.twitter.com/HiCeke4qD0 — stella (@EMBRIOCHE) May 27, 2025
No one is talking about Pink and Victoria secret site being down, the cute panties are inaccessible, and I can't use my points!! pic.twitter.com/kz4JqiCZ8r — wanwan ???? Vtuber (@wanwanwoof) May 28, 2025
You're laughing? The Victoria's Secret website has been down for days due to a cyber attack and you're laughing?— ayesha (@beautiful_hag) May 29, 2025
Victoria's Secret's digital storefront has been notably absent for several days, raising speculation about a potential ransomware incident. While the company has not confirmed the nature of the disruption, such prolonged outages often point to cyberattacks, leaving millions of customers across the globe uncertain about their customer data on the brand's server. This development follows a string of similar attacks targeting major U.K. retailers, including Marks & Spencer, the Co-Op, and Harrods. Now, it appears the iconic lingerie brand may be facing a comparable cybersecurity challenge.
Founded in 1977 by Roy Raymond in San Francisco, Victoria's Secret is one of the leading retailers of lingerie, clothing, and beauty products. From bras and underwear to fragrances and loungewear, the brand is best known for its glamorous image, iconic fashion shows, and wide range of products. The brand has become a cultural phenomenon through bold marketing and supermodel-led campaigns. While it has faced criticism and evolving market pressures in recent years, it continues to remain a prominent name in the global fashion and lingerie industry, now focusing more on inclusivity and modern branding.
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