Boomerang CEO Aye Moah helped manage our inboxes. Now she's taking on our calendars
It's become increasingly common for people to devote two to three hours to email per day. Reducing that burden has been a 15-year mission for Aye Moah, cofounder and CEO of Boomerang.
Since Gmail's early days, she and her team have helped nearly 1.5 million businesses streamline their inboxes using Boomerang's triage tools, including a popular 'pause' button for email—all to the tune of about $8 million in annual revenue. Now, the company is expanding its reach with its acquisition of GQueues, a to-do list and team task manager designed to tackle other forms of digital distraction.
Moah spoke with Fast Company about managing information overload, protecting work-life boundaries as a fully remote team, and why simply processing emails differently can reduce anxiety by 10%. The conversation has been edited for length and clarity.
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