Ascend Wellness Holdings Launches Fully Refreshed eCommerce Ecosystem
NEW YORK, July 17, 2025 /CNW/ - Ascend Wellness Holdings, Inc. ("AWH" or "Ascend") (CSE: AAWH.U) (OTCQX: AAWH), a multi-state, vertically integrated cannabis operator, today announced the launch of its completely reimagined eCommerce platform. Designed to bring Ascend to the cutting edge of eCommerce and loyalty, this new ecosystem will deliver an improved customer experience including an all new, fully revamped loyalty program, the Ascenders Club. This loyalty program was rebuilt to be a new gold standard and features a four-tiered system designed to reward and engage customers through personalized perks, seamless digital integration, and best-in-class benefits across all retail channels.
Ascenders Club will resolve many of our customers' pain points – simplifying and enhancing the customer experience with greater value per reward, improved point accrual, and unified redemption across locations. Structured into four tiers — Blue, Gold, Platinum, and the exclusive Legends Club — the program features elevated perks at each level, including special offers, birthday gifts, launch discounts, and priority access to new drops.
Ascenders Club is powered by full-stack Dutchie integration and a new Ascend Dispensary App. These upgrades enable a frictionless shopping experience where customers can browse, track rewards, and pay directly through the app using Ascend Pay, a secure, cashless digital wallet solution.
Highlights of the new program and tech stack include:
Full eCommerce Rollout: This next-generation platform delivers a faster, frictionless shopping experience, featuring an AI-powered recommendation engine to personalize product discovery.
Ascend Pay: A new payment solution empowering customers to shop and pay online seamlessly — no wallet needed and no waiting in-store, enabling faster and more convenient pickups.
New Shopping App with Integrated Loyalty: A true one-stop shop. Customers can browse, shop, earn and redeem loyalty points, and pay — all in a single, intuitive interface designed to deepen engagement and strengthen brand connection.
Revamped Loyalty Program: Engineered to deliver industry-leading value and exclusive perks, this four-tiered program incentivizes spend, boosts retention, and sets a new benchmark for customer loyalty in cannabis retail.
Legends Club: An invite-only loyalty segment that recognizes and rewards Ascend's most valued customers with unmatched benefits and personalized experiences.
"We completely redesigned our full tech stack and the Ascenders Club to meet our customers where they are — online, on-the-go, and ready for more value and personalization," said Sam Brill, CEO of AWH. "This launch represents a complete transformation of our customer experience, combining a sleek new app, real-time reward tracking, and meaningful perks at every level. We see it as a critical step forward for cannabis retail."
The Ascenders Club officially launched on July 15, with existing customers automatically enrolled into their respective tiers based on purchase history. New customers can join via web, in store or through the new Ascend Dispensary App, available now on the App Store.
For more information about Ascenders Club, visit ascendersclub.com.
AWH is a vertically integrated operator with assets in Illinois, Maryland, Massachusetts, Michigan, New Jersey, Ohio and Pennsylvania. AWH owns and operates state-of-the-art cultivation facilities, growing award-winning strains and producing a curated selection of products for retail and wholesale customers. AWH produces and distributes its in-house Simply Herb, Ozone, Ozone Reserve, High Wired, Effin', Common Goods, and Royale branded products. For more information about AWH, visit www.awholdings.com.
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(2) Cash costs consist of operating costs plus treatment and refining charges and royalties. The PEA was prepared by Forte Dynamics Inc., of Fort Collins, Colorado ("Forte Dynamics") as the lead consultant in accordance with National Instrument 43-101 - Standards of Disclosure for Mineral Projects ("NI 43-101"). Forte Dynamics was the lead study manager for mine planning, design parameters, and operating and capital cost estimates. The PEA was supported by Forte Analytical Inc. (metallurgical studies, process design, process facilities, and plant site infrastructure) and APEX Geoscience Ltd. (mineral resource estimate). The effective date of the PEA is January 15, 2025, and a technical report titled "The Preliminary Economic Assessment of the Getchell Gold Corp. Fondaway Canyon Project, Nevada, USA" has been filed on the System for Electronic Document Analysis and Retrieval (SEDAR). 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Group CFO of SingularityNET Foundation since 2020, scaling the ecosystem from $40M USD market cap to multi-billion USD market cap $90M USD in digital assets under management by Singularity Venture Hub ("SVH") Swiss VASP/CASP licensing for trading and custody operations of SVH SVH operates institutional-grade digital asset infrastructure powered by Fireblocks, the industry-leading custody platform that has processed over $10 trillion in transactions for 1,800+ institutional clients across 100+ supported blockchains Former investment banker at Bank of America Merrill Lynch and ING Bank, executing over $80 billion in structured transactions, including the landmark $46 billion AB InBev acquisition financing—the second-largest corporate debt offering in U.S. history Led the Artificial Superintelligence Alliance (ASI)—a $6 billion token-based merger between three of the world's largest decentralized AI networks Played a central role in the $100 million acquisition of Cudos, the largest decentralized compute network in Web 3.0 by available computing power VANCOUVER, BC, July 23, 2025 /CNW/ - Intellistake Technologies Corp. 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Casiraghi is also Founder and CEO of Singularity Venture Hub, a venture and treasury advisory firm managing over $90 million USD in assets. The firm provides capital allocation strategy, risk governance, and regulatory structuring to fast-scaling AI and blockchain companies. "Mario's expertise will strengthen Intellistake's role of providing traditional investors with regulated access to the intersection of artificial intelligence and blockchain technology through familiar stock exchange mechanisms," added Mr. Dussault. "Joining the advisory board at Intellistake is a natural progression in what has already been a strong and growing relationship," said Mario Casiraghi, CEO of Singularity Venture Hub."I've had the privilege of working closely with their team and have been consistently impressed by their vision and execution. This next step allows us to converge even more deeply on the innovative work Intellistake is doing in decentralized finance and AI—two sectors I believe are shaping the future." Intellistake has very recently completed the change of business transaction and is presently at an early stage of development. It has not yet acquired any digital assets, nor has it commenced validator and staking operations. It has also not yet developed any AI technology solutions. With the change of business completed it will now commence the execution of the business plan described in the Listing Statement dated June 30, 2025 and filed with the Canadian Securities Exchange and on SEDAR+ at It is important to note that as with any investment there are risks including that digital assets remain an emerging assets class with government regulation still under development, there has been significant volatility in digital assets and their value can decline rapidly, historical performance of digital assets in not indicative of their future performance and global digital asset demand may not continue to increase due to global financial conditions and other factors. Intellistake is a start-up that does not have the same access to capital as other larger more established companies. Please refer to "Cautionary Note Regarding Forward-Looking Information" and the Listing Statement for additional details on the risks associated with the Company's business. About Intellistake For additional information on the business of Intellistake please refer to Cautionary Note Regarding Forward-Looking Information This news release contains "forward-looking information" concerning anticipated developments and events related to the Company that may occur in the future. Forward looking information contained in this news release includes, but is not limited to, all statements in respect of the Company's growth and development, the expected contributions of Mr. Casiraghi, and the operations and business segments of the Company. In certain cases, forward-looking information can be identified by the use of words such as "expects", "intends", "anticipates" or variations of such words and phrases or state that certain actions, events or results "may", "would", or "might" suggesting future outcomes, or other expectations, assumptions, intentions or statements about future events or performance. Forward-looking information contained in this news release is based on certain assumptions regarding, among other things, the Company will continue to have access to financing until it achieves profitability; the technology and blockchain industries in which the Company intends to focus its business in will grow at the rate and in the manner expected; the ability to attract qualified personnel; the success of market initiatives and the ability to grow brand awareness; the ability to distribute Company's services; the Company creates strategies to mitigate risks associated with cryptocurrency price fluctuations; the Company remains compliant with all applicable laws and securities regulations; the Company engages and collaborates with local experts, as necessary, to address jurisdiction-specific matters and ensures compliance with foreign regulations to avoid penalties; the Company addresses any potential cybersecurity threats promptly and effectively; and the ability to successfully deploy the new business strategy. While the Company considers these assumptions to be reasonable, they may be incorrect. Forward looking information involves known and unknown risks, uncertainties and other factors which may cause the actual results to be materially different from any future results expressed by the forward-looking information. Such factors include risks related to general business, economic and social uncertainties; the sufficiency of our cash to meet liquidity needs; inability to create strategies to mitigate the risks associated with cryptocurrency price fluctuations; the costs of regulation in the digital asset industries increase to the extent that the Company is no longer generating sufficient returns for shareholders; failure to promptly and effectively address cybersecurity threats; insufficient resources to maintain its operations on a competitive basis; the actual costs, timing and future plans differs from expectations; legislative, environmental and other judicial, regulatory, political and competitive developments; the inherent risks involved in the cryptocurrency and general securities markets; the Company may not be able to profitably liquidate its current digital currency inventory, or at all; a decline in digital currency prices may have a significant negative impact on the Company's operations; the volatility of digital currency prices; the inherent uncertainty of cost estimates and the potential for unexpected costs and expenses, currency fluctuations; regulatory restrictions, liability, competition, loss of key employees and other related risks and uncertainties; delay or failure to receive regulatory approvals; failure to attract qualified personnel, labour disputes; and the additional risks identified in the "Risk Factors" section of the Company's filings with applicable Canadian securities regulators. Although the Company has attempted to identify factors that could cause actual results to differ materially from those described in forward-looking information, there may be other factors that cause results not to be as anticipated. Readers should not place undue reliance on forward-looking information. The forward-looking information is made as of the date of this news release. Except as required by applicable securities laws, the Company does not undertake any obligation to publicly update forward-looking information.
