Emerging AI platforms urge shift toward influence as a measurable enterprise asset
From an enterprise technology perspective, this points to the emergence of a new class of
AI systems
that operate at the intersection of media intelligence, real-time decision support, and platform-native strategy. As digital ecosystems become more fragmented and algorithm-driven, organizations—particularly in entertainment, fashion, sports, and brand-heavy sectors—are looking to AI for
visibility management
and narrative control.
The interest in these tools also reflects a growing shift in CIO and CTO priorities: managing not only infrastructure and operations but also the systems that shape external perception and stakeholder engagement. AI is now being positioned to treat visibility—once intangible—as a measurable and optimisable layer of enterprise strategy.
These developments raise important considerations around data quality, bias, and model transparency. However, they also point to a future where enterprise platforms may routinely integrate AI modules for content guidance, audience calibration, and real-time engagement optimization.
As enterprises adapt to AI-native workflows, the boundary between internal performance systems and external influence mechanisms is narrowing. Platforms like Hollywood. AI and Bollywood. AI, under Hasan's leadership, indicate that artificial intelligence is beginning to reshape how organizations understand reach, relevance, and presence in the digital economy.
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Time of India
19 minutes ago
- Time of India
ET Make in India SME Regional Summits: Racing past China while Trump's tariffs clear the path
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NDTV
29 minutes ago
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Bigg Boss 19: From Ram Kapoor To Mallika Sherawat, Celebrities Who Refused To Be A Part Of The Reality Show
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Time of India
an hour ago
- Time of India
AI skills now fuel a 28% salary boost, with non-tech roles in content, HR, and education leading the surge: Global report finds
AI skills now boost 28% salary in non-tech fields: Global report finds Artificial Intelligence is no longer just the concern of coders and data scientists. A new global analysis by labour market research firm Lightcast, titled Beyond the Buzz , reveals that AI skills now lead to a 28% salary premium, even in roles outside the tech sector. Based on over 1.3 billion job postings around the world, the report highlights a dramatic shift: non-technical fields like content creation, HR, education, and finance are seeing a surge in demand for AI-literate professionals. While automation is leading to layoffs in some areas, workers who understand how to use AI tools are not just surviving, they're earning significantly more. AI moves beyond IT According to Lightcast, in 2019, 61% of AI-related job postings were in IT and computer science. By 2024, this figure dropped to 49%, indicating a broad diffusion of AI skills into mainstream sectors. Employers across industries are integrating AI-powered tools into day-to-day workflows, from recruitment and content generation to financial modeling and curriculum design. This means AI fluency is now a cross-sector expectation, not just a tech job requirement. Generative AI drives hiring trends The biggest accelerant? Generative AI tools like ChatGPT, Copilot, Midjourney, and DALL·E. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Live Comfortably: 60m2 prefabricated bungalow for the elderly in Jatiwaringin Pre Fabricated Homes | Search Ads Search Now Undo Lightcast reports that since 2022, job postings mentioning generative AI in non-tech roles have jumped 800%. These tools are transforming routine and creative tasks, making AI-literate candidates far more valuable, even in fields like communications, training, and admin. Sectors leading AI adoption Lightcast identifies several key non-technical sectors where AI demand is rising fastest: Content and Communications: AI is being used for content drafting, social media planning, SEO, and visual generation. Human Resources: Recruiters use AI to automate resume screening, candidate outreach, and onboarding flows. Education: Schools and ed-tech firms are applying AI to personalize instruction, automate grading, and develop adaptive learning tools. Finance and Research: AI supports forecasting, portfolio analysis, and academic summarization. These industries are actively recruiting AI-fluent professionals, even if they don't have a technical degree. A clear pay advantage The Beyond the Buzz report shows that roles requiring AI skills pay, on average, $18,000 (₹15 lakh) more per year than similar roles without AI requirements. That's a 28% salary uplift, even in mid-level or entry roles. This premium is largely due to a growing talent shortage: companies are eager to adopt AI tools but face a gap in employees who can confidently use them. Those who bring AI competence to the table instantly become more valuable. The automation paradox While AI is creating high-paying opportunities, it's also behind layoffs in customer support, content production, and operations, where repetitive tasks are being automated. However, Lightcast notes that employees who understand AI tools are less likely to be laid off, often reassigned to higher-value strategic roles. The message is clear: AI won't replace your job—but someone who knows how to use AI might. How students and professionals can respond AI literacy is becoming a career survival skill. Whether you're a student, early-career professional, or mid-level manager, here's how to prepare: Learn the tools: Start with ChatGPT, Copilot, Notion AI, and Midjourney. Use them for real tasks. Take micro-courses: Coursera, Google, and LinkedIn Learning offer short courses on AI fundamentals and prompt engineering. Update your resume: Include specific AI tools and workflows you've used or mastered. Apply AI in projects: From thesis work to business ideas, showcase how you're using AI to add value. The bottom line Lightcast's report confirms a major shift: AI fluency is no longer optional for career growth. From content creators to educators, those who learn to work with AI tools are not just staying relevant: they're commanding better pay and stronger roles. As generative AI continues to reshape how we work, non-tech professionals who adapt will lead the next wave of high-impact careers. TOI Education is on WhatsApp now. Follow us here . Ready to navigate global policies? Secure your overseas future. Get expert guidance now!
