Going green is in vogue, literally!
If you breathe Instagram and Pinterest daily, you've likely noticed green colours flooding your feed – wellness influencers sipping matcha and diving into green salads, celebrities posing in bold green silhouettes, beauty creators flaunting jade-toned nails and cosy interiors draped in sage green curtains and couches.
After spotting the colour so consistently across spaces and subcultures, one question naturally comes to mind: Why green?
The shades are symbolic, aesthetic and versatile
Green is trending because it reflects a connection to nature, a desire to slow down, a shift towards sustainability, and a conscious choice of living a minimalistic life. Those opting for green shades are perceived to have a quiet, considered sense of style. Further, at the time of ongoing geopolitical conflicts and wars and eco-anxiety, green shades feel calming.
Wadhwani says, 'Green evokes a sense of calm, tranquillity, harmony, hope, and renewal. People are seeking peace, fresh beginnings, and emotional balance. Most shades of green reflect and communicate exactly that.'
Adding to this, Meghna Ghodawat, entrepreneur and sustainable fashion advocate, says, 'The rising popularity of green also has a lot to do with the growing awareness about the psychological benefits of green, which include reducing stress and fatigue.
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This is boosting its appeal to burnt-out millennials and Gen Z office-goers.'
Tones of green radiate composure and cultivated charm. It's a colour that's self-assured but not loud — perfect for those who want to express individuality without shouting for attention. The vibe is relaxed, refined, and very contemporary
Bhawna Rao, fashion designer
Food-inspired greens are more popular
Food-inspired shades of green are having a major moment. Tones like matcha, dill, pickle, avocado, spinach and even pistachio green of kunafa chocolate are showing up in clothing, makeup, and interiors. Parikshaat Wadhwani, a celebrity stylist, shares, 'Green as a colour is very soothing. Matcha, kunafa chocolates, and avocado are a few of the latest green trends in food.
These shades feel fresh, natural and easy on the eyes, making them a popular choice.
'
Fashion embraces tones of green
Many labels are seen embracing shades of green in their collection. Ashna Vaswani, fashion designer and stylist, says, 'Fashion is embracing a slower, earthier vibe — swapping loud statements for something more intentional. Green shades perfectly capture that shift: rooted in sustainability, minimal in aesthetic, and effortlessly soothing.
It's a whole mood board for the consciously cool.'
Rightly so, 2025 runways witnessed nuanced green shades on the ramp. Ghodawat shares, 'From Bottega Veneta to Burberry, Ferragamo to Rick Owens, and Prada to Miu Miu, each label has reimagined green through their lens.
Bhawna Rao, fashion designer, highlights, 'Celebrities like Fatima Sana Shaikh, Katie Holmes, and Karisma Kapoor have all embraced tones of green recently, and it's lovely to see how they've styled it in both casual and formal settings. Green-coloured outfits designed by brands are thus seen in textural layers, tonal styling, and even luxe eveningwear. They have become a designer favourite right now.'
The inherent appeal of green lies in its versatility – while sage and mint green align with quieter, wellness-oriented clean girl aesthetics, the brat green hue is unapologetically abrasive. Greens are easy to wear, suit a variety of skin tones and aesthetics and are multi-seasonal
Meghna Ghodawat, entrepreneur & sustainable fashion advocate
Add the colour to your wardrobe
Choose a green that suits your skin's undertone. Blue-based greens go with cooler skin tones, while warm undertones look great in yellow-based greens
Saturated, lighter shades such as brat green or lime are bold, playful, and better suited to statement-making, casual looks
For formal events, pair greens with neutrals like grey, black, white, or browns and tans
Opt for less saturated mints and pistachio greens to wear at work. For a playful contrast, choose non-neutrals such as burgundy (with mint) and soft pink (with sage green) for an eye-catching but sophisticated look
If you've never worn green before, start small. An olive, sage or forest green blazer or trousers paired with a neutral top is a safe and smart way to sport the colour
Use green as an accent colour. Wear it in jewellery, handbags, belts and scarves to add a pop of colour
(Tips by Meghna Ghodawat)
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