Ethos opens 22,000 square foot 'City of Time' store
Ethos Watches has launched its new luxury watch destination, City of Time, in central Gurgaon. Spanning 22,000 square feet, the experiential retail format combines mono-brand boutiques, multi-brand galleries, watchmaking zones, and lifestyle spaces to target India's growing base of high-end watch buyers.
The new store houses seven exclusive brand boutiques, including India's first standalone boutiques for H. Moser and Cie. and Ulysse Nardin, Indian Retailer Bureau reported. It also features Panerai, Breitling, and Bell and Ross, with boutiques for Girard-Perregaux and Tudor expected to open soon. Two distinct galleries support over 50 independent brands, offering both a curated luxury horology experience and a more accessible Ethos-branded selection.
Designed to elevate watch retail into a lifestyle offering, City of Time integrates a bespoke bar and cigar lounge serving premium cigars and custom drinks. A fully functional watchmaking studio enables customers to observe horologists at work, offering transparency into the craftsmanship process, a number of guests at the store's launch shared across social media.
'City of Time is a dream many years in the making, a bold and uncompromising vision to create the most iconic watch destination India has ever seen," said Ethos Watches' CEO and managing director Pranav Saboo, Indian Retailer Bureau reported. "We aspire to set benchmarks that will resonate far beyond our borders and make the world look to India with admiration and pride.'
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fashion Network
44 minutes ago
- Fashion Network
Pepe Jeans London reopens flagship in New Delhi with refreshed concept and elevated denim experience
British-born denim label Pepe Jeans has reopened its flagship in Connaught Place, New Delhi, introducing a refreshed 220-square-meter space that underscores the brand's denim-first approach and its distinctly London-rooted identity. According to Indian Retailer Bureau, the redesigned store offers an enhanced shopping experience across menswear, womenswear, and kidswear. With over 200 denim styles and a broader offering of more than 500 pieces—from T-shirts and outerwear to seasonal apparel—the store brings the brand's signature blend of British heritage and youthful energy to life. A standout feature is the newly introduced 'denim wall', a curated space dedicated to Pepe Jeans' longstanding legacy in denim craftsmanship. The immersive display is tailored to engage diverse consumer preferences, positioning denim as the centerpiece of the store's narrative. The space also debuts a comprehensive footwear section, spanning casual staples to statement styles—completing the brand's ambition to offer head-to-toe looks under one roof. Founded in 1973 on London's Portobello Road, Pepe Jeans has long merged fashion with the city's eclectic cultural and musical spirit. The relaunch of its Connaught Place flagship signals a renewed commitment to the Indian market, aligning global identity with localized retail momentum.
Fashion Network
an hour ago
- Fashion Network
Pepe Jeans London reopens flagship in New Delhi with refreshed concept and elevated denim experience
British-born denim label Pepe Jeans has reopened its flagship in Connaught Place, New Delhi, introducing a refreshed 220-square-meter space that underscores the brand's denim-first approach and its distinctly London-rooted identity. According to Indian Retailer Bureau, the redesigned store offers an enhanced shopping experience across menswear, womenswear, and kidswear. With over 200 denim styles and a broader offering of more than 500 pieces—from T-shirts and outerwear to seasonal apparel—the store brings the brand's signature blend of British heritage and youthful energy to life. A standout feature is the newly introduced 'denim wall', a curated space dedicated to Pepe Jeans' longstanding legacy in denim craftsmanship. The immersive display is tailored to engage diverse consumer preferences, positioning denim as the centerpiece of the store's narrative. The space also debuts a comprehensive footwear section, spanning casual staples to statement styles—completing the brand's ambition to offer head-to-toe looks under one roof. Founded in 1973 on London's Portobello Road, Pepe Jeans has long merged fashion with the city's eclectic cultural and musical spirit. The relaunch of its Connaught Place flagship signals a renewed commitment to the Indian market, aligning global identity with localized retail momentum.
Fashion Network
7 hours ago
- Fashion Network
Technosport eyes store count of 50, eyes Africa market entry
Indian activewear brand Technosport is set to expand its exclusive retail presence from 10 to 50 stores by the end of the year, while also planning its entry into African markets in the future to pursue growth and reach global audiences. Along with expanding its retail presence, the business also plans to widen its product offering to create a comprehensive wardrobe solution. "We are planning to launch more products like shirts, trousers, rain jackets, caps, and socks based on the same textile technology used in our activewear," the brand's founder Sunil Jhunjhunwala told Indian Retailer Bureau. The brand focuses on performance-driven features like moisture management and UV protection. It recently launched wrinkle-free and UV-protection garments, a technology Jhunjhunwala says has yet to arrive in India through global brands. Technosport currently operates through over 8,000 retailers nationwide, with offline retail contributing around 85% of the business. The business also retails via Amazon, Flipkart, Zepto, and its own website, and exports to the Middle East. Eyeing African markets for growth, Technosport plans an entry in the coming years. Founded in 2015 by Sunil Jhunjhunwala, the brand was launched to offer high-performance activewear at accessible price points, bridging the gap between premium international labels and local players, according to Technosport's website. 'Our vision is to become the most loved brand across the country and become the pioneer in taking our innovative textile-based products to the globe,' said Jhunjhunwala.
